During the 3 days of discounts, the 4Apply app saw record flows of over 500 customers per hour, with peaks of around 30 customers per minute. Based on the data recorded by the app, requests to buy products in installments increased by 500% compared to the previous Black Friday, with the maximum peak recorded on Saturday, November 11.
4Apply is a plug-in application developed by Starbyte for e-commerce sites that facilitates and facilitates the increase of sales by introducing the possibility of payment by Online Credit (e-Credit).
4Apply connects e-commerce sites with financing institutions such as banks and IFNs. In this way, any customer who makes purchases on an e-commerce, has the possibility to pay by e-credit, in addition to the usual card payment.
The application ensures remote biometric identification, with creation of new accounts online, 100% digital, with functionalities such as facial recognition, Liveness Detection or digital signature. Practically, by creating the client's virtual account, banks affiliated with the application can offer loans online, on the spot.
In the top 3 locations where buying with online credit was an option, Bucharest leads by far, 42% of the visitors who wanted online credit are from the capital, followed at a great distance by the counties of Cluj 8% and Timișoara 4.5%.
The appetite of Romanians for discounts is increased, Black Friday highlighted even more the tendency to increase the frequency of purchases from the online environment, and the golden second, according to eMAG, registered 452 products ordered per second.
Over 89% of users who were interested in online credit purchases used a smartphone, 10% entered from a desktop and only 0.29% used a tablet.
4Apply plug-in keypoints:
Plug-in for any e-commerce site;
Facilitates and increases the volume of sales;
Additional payment option offered to customers;
Doubling the number of customers who chose this payment method;
Outstanding performance indicators during the Black Friday campaign:
> peaks of around 30 customers per minute
> over 500 customers per hour
About Starbyte: 100% Romanian company with extensive experience in software development for the Financial-Banking, Insurance and Risk Management fields.
The information provided by KomuniK
Several archaeological pieces from the Dacia - Empire of Gold and Silver exhibition showcasing Dacian treasures from Romania have been stolen after an explosion at the Drents Museum in the Netherlands on the night of January 24 to 25. Among them, the famous golden Helmet of Coțofenești, c.a. 450 BC, which belonged to the National […]
In European offices, there is a steadily growing interest in spaces that are not only beneficial to productive work but also reflect a modern approach to ergonomics and aesthetics. Romania is also part of this trend, with more and more companies investing in modern offices that combine functionality with exceptional design. In this article, we'll […]
By Ambassador Extraordinary and Plenipotentiary Permanent Representative to the Council of Europe, Dr. Ion I. Jinga Strasbourg, January 2025 Motto: “Precedents in history can furnish no other light than that of beacons, which give warning on the course to be shunned, without pointing out that which ought to be pursued.” Alexander Hamilton, Founding […]
A technical evaluation mission of the Secretariat of the Corporate Governance Committee of the Organisation for Economic Co-operation and Development (OECD) took place on January 20-23 at the General Secretariat of the Government (SGG).According to SGG, the major objective of the mission was to analyse and evaluate the implementation by Romania, as a candidate state, […]
The state budget deficit forecast for 2025 has increased to the average value of expectations of 7.3% of GDP and economic growth expectations are at the average value of 1.3%, according to the estimates of analysts from the CFA Romania Association.Public debt calculated as a percentage of GDP is expected to increase to 57% in […]
New orders in the manufacturing industry increased by 2.7%, in nominal terms, overall (domestic and foreign markets), between January 1 and November 30, 2024, compared to the same period in 2023, according to data published on Thursday by the National Institute of Statistics (INS).In the same period, the evolution of new orders in the manufacturing […]
