During the 3 days of discounts, the 4Apply app saw record flows of over 500 customers per hour, with peaks of around 30 customers per minute. Based on the data recorded by the app, requests to buy products in installments increased by 500% compared to the previous Black Friday, with the maximum peak recorded on Saturday, November 11.
4Apply is a plug-in application developed by Starbyte for e-commerce sites that facilitates and facilitates the increase of sales by introducing the possibility of payment by Online Credit (e-Credit).
4Apply connects e-commerce sites with financing institutions such as banks and IFNs. In this way, any customer who makes purchases on an e-commerce, has the possibility to pay by e-credit, in addition to the usual card payment.
The application ensures remote biometric identification, with creation of new accounts online, 100% digital, with functionalities such as facial recognition, Liveness Detection or digital signature. Practically, by creating the client's virtual account, banks affiliated with the application can offer loans online, on the spot.
In the top 3 locations where buying with online credit was an option, Bucharest leads by far, 42% of the visitors who wanted online credit are from the capital, followed at a great distance by the counties of Cluj 8% and Timișoara 4.5%.
The appetite of Romanians for discounts is increased, Black Friday highlighted even more the tendency to increase the frequency of purchases from the online environment, and the golden second, according to eMAG, registered 452 products ordered per second.
Over 89% of users who were interested in online credit purchases used a smartphone, 10% entered from a desktop and only 0.29% used a tablet.
4Apply plug-in keypoints:
Plug-in for any e-commerce site;
Facilitates and increases the volume of sales;
Additional payment option offered to customers;
Doubling the number of customers who chose this payment method;
Outstanding performance indicators during the Black Friday campaign:
> peaks of around 30 customers per minute
> over 500 customers per hour
About Starbyte: 100% Romanian company with extensive experience in software development for the Financial-Banking, Insurance and Risk Management fields.
The information provided by KomuniK
The countdown is on until the start of the largest local fest, Transilvania International Film Festival on 13 June. Or, as everyone calls it: TIFF. To pass the time and (or) have an alternative, do not miss some of the most entertaining stories of all time courtesy of suspense master Alfred Hitchcock. And check out […]
Roughly 45.7% of Romanians believe the country’s May presidential elections were rather unfairly organized, while 50.4% believe they were fair, according to a survey by INSCOP Research. Romania's previous presidential elections, which saw centrist Bucharest mayor Nicusor Dan emerge victorious, saw extreme polarization. Immediately after...
CARFIL Brasov, central Romania, is set to begin production of three types of Romanian military UAVs this year, news agency Agerpres reported. The drones, named Cuda, Sirin, and a marine drone, were unveiled at the Southeast Europe Special Operations Forces Forum 2025 (SEESOF) in Targu Mures, the first international expo-forum dedicated to the special operations forces. ...
The National Meteorological Administration of Romania, or ANM, aims to become a European regional hub for professional training in the field of climate change, according to director general Elena Mateescu. The official noted during “The Future of Agriculture” forum held on Thursday, June 5, that the ANM has already completed the European Agrometeorology Center, which […]
Romania’s Interior Ministry (MAI) and Defense Ministry (MApN) have warned of ongoing disinformation campaigns on social media aimed at manipulating public opinion. The latest wave of false claims includes reports about the imposition of martial law and border closures, seeking to heighten public anxiety over the risk of war. Romanians, whether abroad or within the […]
The International Monetary Fund (IMF) issued new recommendations to Romania, among which is an increase in VAT, but also excise duties, dividend taxes, and the introduction of two income tax rates of 15% and 25%. At the same time, it recommends the reduction or elimination of the health insurance contribution, as well as a change in […]
