Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Tourism sector expects a strong 2024

Tourism sector expects a strong 2024

April 29, 2024

Market commentary by eToro analyst for Romania, Bogdan Maioreanu   International tourism is expected to fully recover pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above 2019 levels. But this forecast remains subject to the pace of recovery in Asia and to the evolution of existing economic and geopolitical downside risks according to the Tourism Barometer by United Nations Tourism (UNWTO). While for tourists it might mean higher prices and that they will see crowded airlines and packed popular destinations and beaches, for investors this is excellent news.   We created two equal-weight 15-stock BEACH baskets to see how these performed in the past 12 months compared with the global stocks. BEACH is an acronym of Booking sites (like Booking, Expedia, Airbnb), Entertainment (Disney, Live Nation Entertainment, Las Vegas Sands), Airlines (Delta Airlines, Ryanair, American Airlines), Cruise Lines (Carnival Cruises, Royal Caribbean, Norwegian Cruise Line), and Hotels (Marriott, Hilton, Intercontinental) stocks. One basket was for US-focused global players, the ones described above and another for more European focused stocks (from Amadeus IT to Accor). The exact composition is in the graph below. Both have outperformed global equities this year (+25%), the global BEACH basket gaining almost 56% and the European one 50%, even outpacing the high-flying NASDAQ-100 that rose almost 39% in the past 12 months.   The success of the BEACH stocks is related to the continuous recovery of tourism following the end of the pandemic. 2023 was a strong recovery year, International tourism receipts reached USD 1.4 trillion according to preliminary estimates, about 93% of the USD 1.5 trillion earned by destinations in 2019.   The trend of revenge vacationing after the claustrophobic lockdown marked 2020 and travel restricted 2021 is fading but continues to be active, according to a Deloitte study. In 2021, nearly half of summer travelers said the need for an “escape after lockdowns” motivated them to take trips.   But the revenge effect has declined steadily, and by the 2023 holiday season, just 11% said they were making up for missed trips. Most likely this decreasing trend will continue in 2024 but the Tourism professionals forecast a good year according to the latest UNWTO Tourism Confidence Index survey. 67% of tourism professionals indicated better or much better prospects for 2024 compared to 2023 with some 28% expecting similar performance.   Europe is expected to drive results again in 2024 with Paris hosting the 2024 Summer Olympics, shows the UNWTO barometer. Romania and Bulgaria joining the Schengen area of free movement with their airports and ports can boost the number of tourists arriving in our country.   For Romanian individual investors the good growth prospects of the sector are important as 36% of them declared that they are owning stocks in the Consumer Discretionary where tourism related companies are located, according to the latest eToro Retail Investor Beat survey. Also 5% of the investors are preparing to allocate more money to the sector during this year.   *** Bogdan Maioreanu, eToro analyst and markets commentator, has over 20 years of experience in financial services and investments and a strong background in journalism. He held different Corporate Banking management positions in both Raiffeisen Bank and OTP Bank, before moving to business consultancy roles working for IBM Romania among others. Bogdan is an Executive MBA from Asebuss and Washington University. About eToro   eToro is a trading and investment platform that empowers people to grow their knowledge and wealth as part of a global community of investors. eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way. Today, eToro is a global community of more than 35 million registered users who share their investment strategies; and anyone can follow the approaches of those who have been the most successful. Due to the simplicity of the platform users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.

The text of this article has been partially taken from the publication:
http://actmedia.eu/economic/tourism-sector-expects-a-strong-2024/107936
Read in full - click here
Romanian startup .lumen attracts new investment from EIT Urban Mobility to scale AI glasses for the blind

Romanian deep-tech startup .lumen, the developer of what it says are the world’s first AI-powered glasses for the blind, has secured a new investment from EIT Urban Mobility, the European innovation community focused on advancing sustainable and inclusive urban mobility solutions. The value of the new funding round was not disclosed. The investment aligns with […]

Report: Health spending per capita in Romania, lowest in the EU

The health spending per capita in Romania was the lowest in the EU, with spending less than half the EU average in 2023, the recently released report, State of Health in the EU - Romania Country Health Profile 2025, shows. At the same time, life expectancy in Romania is 5.1 years below the EU average, […]

Romania’s annual inflation rate holds steady at 9.8% in November

Romania’s annual inflation rate stood at roughly 9.8% in November 2025, similar to October, according to data published by the National Institute of Statistics (INS). Food prices increased by 7.6% last month, while services rose roughly 11% and non-food goods climbed 10.7%. The consumer price index rose by 0.42% in November compared with October, while […]

French soldiers save truck driver after serious accident on Romania’s A3 motorway

Three French soldiers deployed in Romania as part of NATO’s Multinational Battle Group at Cincu intervened to save a truck driver following a serious traffic accident on the A3 Bucharest–Ploiești motorway, the Romanian Ministry of Defense said. The incident occurred earlier this week as the soldiers were traveling toward Ploiești and witnessed the truck crash...

Smallest Art Fair in Town: Bucharest event focused on works on paper holds third edition

Eight contemporary art galleries will present the works of the artists they represent at the third edition of the Smallest Art Fair in Town, an event dedicated to works on paper. This edition showcases works “investigating the state of wandering, disorientation, and rediscovery in the face of uncertainty.” Under the title In Dark Woods, A […]

The Skills That Matter Most: How Emory University’s Cutting-Edge Curriculum Is Shaping the Future of Education and Why Verita Brought It to Romania

Parents everywhere are asking an important question: What skills will truly prepare a child for a world defined by rapid change, global uncertainty, and the rise of artificial intelligence? For decades, schools focused entirely on academics. Today, research from neuroscience, performance psychology, and leading universities shows a different reality: The students who thrive long-term are […]