Bergenbier S.A., part of the Molson Coors Beverage Company group, continues its expansion in the non-alcoholic beer mix segment and launches Fresh 0.0 Pomegranate and Pink Grapefruit. It is already the fifth assortment of the brand that the company produces in its Ploiesti brewery.
"The Romanian consumer has started to look for different tastes, which is why Fresh 0.0 comes to meet him with a new flavor, Pomegranate and Pink Grapefruit, which is also an important element in our strategy for the non-alcoholic beer mix segment. This is a market that has been growing steadily over the last three years, that is why we are confident that the new Fresh 0.0 will be successful and this launch confirms the expansion of our non-alcoholic portfolio", said Victor Teioșanu, Marketing Director Bergenbier S.A.
The non-alcoholic beer segment also includes beer mixes, and the Bergenbier S.A. portfolio currently includes, in addition to the new assortment, the Fresh 0.0 flavors Apple and Pear, Lemon and Orange, Raspberry and Blueberry.
"The visibility of the Fresh 0.0 brand is steadily increasing from year to year, mainly because we aim, through our marketing plans, to align with market trends and satisfy consumer desires. This year, we are taking the path of optimism with the new flavor and bringing shades of pink into the glass and bold, tastes, not-too-sweet, of berry and grapefruit flavors to conquer market expectations" adds Virginia Radu, Senior Brand Manager Premium Brands.
The new Pomegranate and Pink Grapefruit flavor is low in calories, contains no artificial preservatives or colorants, and the integrated marketing campaign focuses on a positive lifestyle to give consumers the inspiration they need every day.
"An extremely important pillar facilitating the holistic development of our 0.0% alcohol portfolio is the visibility in HoReCa partner stores and locations, and the launch of a new Fresh 0.0 flavor is another step towards addressing specific purchasing missions as well as varied consumption occasions throughout the day. We have full confidence in the success of the new flavor and promise relevant and surprising activations for consumers", adds Cristina Botgros, Commercial Excellence Director.
Fresh 0.0 Pomegranate and Pink Grapefruit is already available throughout Romania in off-trade and on-trade stores, in 0.5l aluminum cans and 0.33l bottles.
The information provided by KomuniK
Different Beauty, a recently opened exhibition of works by Czech photographer David Těšínský, offers a glimpse into everyday life in the war-torn region of Donbas in 2017. The photos were taken within the span of only a few days, as Těšínský traveled to eastern Ukraine to document the lives of women impacted by war. In […]
Different Beauty, a recently opened exhibition of works by Czech photographer David Těšínský, offers a glimpse into everyday life in the war-torn region of Donbas in 2017. The photos were taken within the span of only a few days, as Těšínský traveled to eastern Ukraine to document the lives of women impacted by war. In […]
Roughly 70% of Romanians are “very” or “moderately” concerned about how AI accesses and uses their data, according to the latest survey conducted by RoCoach in partnership with Novel Research between May and June 2025. Distrust in automated decision-making and the demand for regulation are becoming more pronounced, as Romania rolls out major digitalization projects […]
The Armenian Street Festival returns for a 9th edition between August 1 and 3, 2025, in the “Dimitrie Brândză” Botanical Garden in Bucharest. The festival brings into focus the living heritage of the Armenian community in Romania and the diaspora. According to the organizers, this year’s edition aims to strengthen the Bucharest–Chișinău–Yerevan cultural axis, articulated […]
The Romanian mergers and acquisitions market registered a total of 122 announced transactions in the first half of 2025, with a value exceeding EUR 2.7 billion, marking a slight increase of 6% in volume and 4% in value compared to the same period last year, according to an analysis by George Ureche, partner at PwC Romania. […]
Arrivals recorded in tourist accommodation structures in Romania, including apartments and rental rooms, in the first five months totaled 4.49 million people, up 0.8% compared to the same period in 2024, according to data from the National Institute of Statistics. Of the total number of arrivals during this period, Romanian tourists accounted for 80.8% and […]
