Vascar, a producer of meat products and canned food, is celebrating its 40th anniversary and aims to expand its national presence through Key Account partners. The company ended 2023 with a turnover of 140 million lei, up 10% on the previous year.
Exports recorded the highest growth in the last year, due to the positive development of the canned food category. Vascar exports canned food to Europe and Africa, and exports will soon reach the US, following accreditation received in 2023, when the Food Safety and Inspection Service (FSIS) confirmed the equivalence of Romania's meat inspection system with that of the United States.
The own store network accounts for 33% of turnover and the management team aims to open three new stores this year.
"We are proud and happy that our entrepreneurial business has reached 40 years of activity and we thank those who choose Moldova in Bucate and Vascar products. This year we plan to increase our shelf presence in our national partner hypermarket networks and to open new stores in the region of Moldova, in order to be as close as possible to those who know our products and appreciate them or are curious to try them for the first time.”, says Vlad Ciuburciu, Vascar General Manager.
Since 1984, when it operated under the name of Industria Cărnii Vaslui and functioned in a centralized system, the Vascar business has reached today a network of 20 own stores - in Vaslui, Iași, Huși, Negrești, Bârlad, Roman, Galați - national distribution and exports to the most demanding markets on three continents.
The first Vascar stores were opened in 1994, three years after the company became a joint-stock company. After privatisation, starting in 2000, the company has experienced an accelerated growth trend. Among the most important milestones was the largest rebranding project, both at corporate and product level, in 2013.
In 2015, the product portfolio is segmented and a year later, Moldova in Bucate becomes a national brand, both in the category of canned meat and sausages.
For 2024, Vascar plans to invest in new technologies, process automation, product portfolio development and sustainability by expanding the photovoltaic panel system installed in 2023, an investment of three million lei. The project currently has an installed capacity of 770 kWp and produces 1,200 MWh per year, equivalent to 245,000 kilograms of unmined coal.
The information provided by KomuniK
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