Bucharest, July 2024: Romanians spent €36 billion in large retail chains, an amount 11% higher compared with 2022, out of which the FMCG spending accounted for €22.5 billion euros (more than 60% share), according to the Romania Retail Snapshot 2024 performed by the Cushman & Wakefield Echinox real estate consultancy company, based on the financial results of 116 companies from 12 different retail segments.
The second largest share (€3.6 billion and 10% respectively) pertained to DIY stores, a segment followed by Electro-IT (€3.3 billion and 9%) and Fashion retailers (€2.2 billion euros, 6.1%). Jewelry (€212 million, 0.6% of total sales), Footwear (€356 million, 1%) and Cosmetics (€458 million, 1.3%) retailers had the lowest shares in the shopping basket analyzed in the report.
The 2023 annual turnover growth rate was slightly above the annual the inflation rate (10.4%) and slowed down compared with 2022, when the corresponding spike was of 16.3% vs 13.8% inflation.
All the analyzed retail segments recorded higher y-o-y turnovers in 2023, with the largest increases being reported by the Cosmetics (33.5%), Specialized Stores - pet shops, newsstands, tobacco, specialized drug stores etc. (20.4%), Kids & Toys (17.5%) and Food & Beverage (14.5%) retailers.
The 12 analyzed sectors are FMCG (major hypermarket/ supermarket chains), Fashion, DIY, Sports, Footwear, Kids & Toys, Jewelry, Home & Deco, Food & Beverage, Cosmetics, Electro-IT, and Specialized Stores. Together, the 116 retailers in question have more than 6,000 stores in Romania, located mainly in shopping centers, retail parks and commercial galleries.
The lowest turnover growth rates in 2023 (below the the average annual inflation rate) were reported by the DIY (3%), Home & Deco (4.8%), Jewelry (6%), Electro – IT (8.3%) and Sports (8.6%) segments.
All the other segments recorded sales growth rates above inflation: 12% FMCG, 12.3% Footwear, 11.3% Fashion.
Vlad Săftoiu, Head of Research, Cushman & Wakefield Echinox: “The retail market performed very well throughout last year, despite the fact that 2023 was the second consecutive year with a double-digit inflation rate. Therefore, all the segments from our snapshot recorded sales increases compared with 2022, most of them above inflation. Moreover, an expanded analysis of the entire 2019 – 2023 period shows that the average CAGR (compound annual growth rate) for the major retail operators (11.5%) was clearly above the average annual inflation rate during the same timeframe (7.9%). The forecast for this year is also positive, considering the official public data which illustrates a consistent retail sales growth compared with the same period in 2023".
The average annual sales growth rate from 2019 to 2023 exceeded the average annual price growth for most categories (11.5% vs 7.9%), with the exception of Footwear (6.3%) and Home & Deco (6.8%) retailersVlad Săftoiu, Head of Research, Cushman & Wakefield Echinox: “The retail market performed very well throughout last year, despite the fact that 2023 was the second consecutive year with a double-digit inflation rate. Therefore, all the segments from our snapshot recorded sales increases compared with 2022, most of them above inflation. Moreover, an expanded analysis of the entire 2019 – 2023 period shows that the average CAGR (compound annual growth rate) for the major retail operators (11.5%) was clearly above the average annual inflation rate during the same timeframe (7.9%). The forecast for this year is also positive, considering the official public data which illustrates a consistent retail sales growth compared with the same period in 2023".
The average annual sales growth rate from 2019 to 2023 exceeded the average annual price growth for most categories (11.5% vs 7.9%), with the exception of Footwear (6.3%) and Home & Deco (6.8%) retailers
Cushman & Wakefield Echinox is a leading real estate company on the local market and the exclusive affiliate of Cushman & Wakefield in Romania, owned and operated independently, with a team of over 80 professionals and collaborators offering a full range of services to investors, developers, owners and tenants. For more information, visit www.cwechinox.com
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2023, the firm reported revenue of $9.5 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), sustainability and more. For additional information, visit www.cushmanwakefield.com
The information provided by KomuniK
Romania’s former head of the Environmental Guard, Octavian Berceanu, has claimed he was offered a EUR 10 million bribe to intervene in a defense-related commercial deal, he revealed in an interview with Europa FM. According to Berceanu, the offer came...
Romania’s automobile output declined by 2.7% year-on-year in the first ten months of 2025 to 453,955 units, according to data published by the Romanian Automobile Manufacturers Association (ACAROM). Of the total, 245,765 cars were produced at Automobile Dacia’s Mioveni plant, marking a 5% decrease compared to the same period in 2024. Production at Ford Otosan’s […]
The Government intends to submit a new disbursement request for an amount exceeding EUR 2.5 billion in grants under the Resilience Facility by the end of November, prime minister Ilie Bolojan announced in a Facebook post, as cited by G4media...
Romania’s trade in goods posted a EUR 7.75 billion deficit in Q3, 7.6% smaller compared to the same period in 2024, according to data published by the statistics office INS. The trade gap expanded by 10.9% year-over-year (y/y) to EUR 16.7 billion in H1. It is still premature to conclude that fiscal consolidation has a […]
The Superior Council of Magistracy (CSM) has filed a criminal complaint against deputy prime minister Oana Gheorghiu, accusing her of “violating the independence of justice and the status of magistrates in an irresponsible and populist manner,” the institution announced. The move follows Gheorghiu’s recent comments on
Romanian producer Transavia announced it was expanding into the production of pet food with a RON 763 million (approximately EUR 150 million) factory in Ciugud, in Alba county. The investment is made entirely from the company’s own funds. With a built area of 65,000 sqm, the factory will produce a wide range of dry and...
