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Promulgated law/ Advertising of electronic cigarettes or tobacco products - prohibited

August 20, 2024

Romanian President Klaus Iohannis signed into law new regulations on Friday that tighten advertising restrictions on e-cigarettes, including vape devices and heated tobacco products.   The new legislation expanded the existing prohibitions on explicit advertising for tobacco products.   The updated law includes e-cigarettes, vape devices, heated tobacco devices, products intended for inhalation without burning from tobacco substitutes, and nicotine pouches for oral use.   Explicit advertising for these products is now banned on radio and television broadcasts and on public transportation tickets.   Furthermore, the legislation prohibits advertising for these products within educational and healthcare institutions or within 200 meters of their entrances. It also restricts advertising in publications primarily targeting minors and in theaters before, during, and after performances intended for children.

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