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Influencer marketing in Romania surpasses EUR 100 mln after threefold increase over three years

July 30, 2024

The influencer marketing market in Romania has surpassed the threshold of EUR 100 million in terms of campaigns in 2024, marking a 300% increase over three years, according to a study conducted by MOCAPP, a platform that helps brands find the right influencer to reach their desired audience, in partnership with HypeAuditor, an American analytics company. 

The study analyzed 587,484 commercial posts and 47,973 content creators from 27 niches.

The results show that the total estimated...

The text of this article has been partially taken from the publication:
https://www.romania-insider.com/influencer-marketing-romania-2024
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