Study: Craving, the main reason why Romanians love snacks between meals (65%)

The latest study conducted by Reveal Marketing Research aimed to provide a detailed analysis of Romanians’ habits and preferences regarding snack consumption between meals, a common dietary behavior in their daily lives.   39% of Romanians regularly consume snacks between meals on a daily basis, while 41% opt for them several times a week. The most popular snacks consumed between meals are sweet ones (58%), followed by salty snacks (56%) and healthy snacks (37%). The main reasons why Romanians buy such products are cravings (65%), the desire for extra energy (31%), or the need to satisfy their hunger (28%).   39% of Romanians snack between meals daily, while 41% choose to do so several times a week   According to the latest study conducted by Reveal Marketing Research, Romanians are big snack lovers, with 39% consuming them daily, especially women (45% compared to 33% for men), while 41% enjoy them several times a week.   Turning our attention to preferred snacks, the most popular are sweet snacks (58%), followed by salty snacks (56%) and healthy snacks (37%).   Healthy snacks are more favored by people over 55 (46%), a group known for its greater interest in a healthier lifestyle, as well as by those living in urban areas (40% compared to 32% in rural areas).   Craving is the main reason Romanians choose to snack between meals (65%)   Regarding snacking purchasing habits, 60% of Romanians plan their snacks when going shopping, while 40% buy them spontaneously or on impulse. Additionally, most prefer to purchase snacks from supermarkets/hypermarkets (72%), with a smaller percentage buying them from proximity stores (20%). The main reasons why Romanians purchase such products are cravings (65%), the desire to gain extra energy (31%), the need to satisfy hunger (28%), or the habit of buying them (19%).   A detailed analysis shows that cravings are a much stronger motivation for Generation Z, aged 18-24 (79%), while individuals aged 35-44 are more focused on functional aspects, such as the need for extra energy throughout the day (35%).   34% of Romanians are very interested in snacks with specific benefits, such as energy, immunity, or mental health   In the perception of Romanians, the healthiest snacks are fresh fruits (73%), mixed nuts and dried fruits (49%), Greek yogurt with nuts or seeds (33%), smoothies (20%), and baked vegetable chips (17%).   A significant trend is the growing interest among Romanians for snacks with specific benefits, such as energy, immunity, or mental health, with 34% of them rating these snacks as highly or very highly appealing.   The most interested in this category are people aged 35-44 (38%), those with incomes over 4000 RON (44%), and urban residents (37% compared to 30% in rural areas). This trend can be explained by an increasing awareness of the importance of a healthy lifestyle, particularly among those with higher incomes and city dwellers, where access to health-related information and products is easier. *** About Reveal Marketing Research Reveal Marketing Research is a full-service market research company specializing in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for good decisions and brand positioning. The qualitative and quantitative solutions have been helping companies in Romania and other European countries for 16 years. Reveal Market Resources, study no. 172 Reveal Market Resources is a data hub of free studies offered to audiences, with the aim of supporting the marketing and communication market in Romania. Methodology: The Reveal Marketing Research study was conducted online during 27.09-02.10.2024, on a representative sample of individuals aged 18 and above, internet users, from urban and rural areas. The sample size was 1029 respondents, with a maximum sampling error of +/-3.1% at a 95% confidence level.