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Black Friday 2024: Black Week is solidifying as a phenomenon, with a 18% increase in weekly revenue. Friday brings the highest increase in average basket size, +24%, but transaction numbers remain stable

November 13, 2024

MerchantPro, local SaaS eCommerce platform, analyzed the performance during the week leading up to Black Friday 2024, confirming the establishment of Black Week as an extended shopping event that captures consumer interest over seven days.

Data collected from a sample of approximately 1,000 local online stores shows a 5% increase in the number of orders...

The text of this article has been partially taken from the publication:
https://www.romania-insider.com/black-friday-2024-merchantpro-performance-analysis
Read in full - click here
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