The Belgian company Ceres Pharma announces the official completion of the integration process between Dacia Plant and Viva Pharma. Internationally, Ceres Pharma is a Belgian pharmaceutical group with direct presence in 7 countries (Belgium, Italy, Hungary, Slovenia, Serbia, Romania and Bulgaria) and in over 50 markets through local distributors. The group has approximately 500 employees. The company specializes in the development, production and distribution of pharmaceutical products for women’s and family health. The integration process that started in October 2024 has concluded with the receipt of all necessary legal documents. The year 2025 thus marks the official merger of the two companies under the name Ceres Pharma Romania. Viva Pharma was acquired by Ceres Pharma NV in 2019 and Dacia Plant joined the Belgian group’s portfolio in 2022. This local consolidation is part of Ceres Pharma’s global UN1TY strategy, which aims to integrate European subsidiaries under a common identity for a unified image and operational efficiency. Ceres Pharma Romania thus integrates an extensive portfolio of food supplements, medical devices and cosmetic products. Key brands include Biseptol, Dacia Plant, Calmotusin and Parasites, which are well known and appreciated on the local market. The top ten brands in the portfolio generate approximately 92% of the company’s sales. In 2024, Viva Pharma recorded gross sales of 8.76 million EUR and Dacia Plant recorded 24.63 million EUR, with a total of over 33.4 million EUR. The management team of Ceres Pharma Romania is led by Valentin Hagiu as General Manager. Its goal will be to implement the commercial strategy that will continue last year’s positive trend supported by the integration of the portfolios and a common marketing and distribution strategy. “The completion of the integration process between Dacia Plant and Viva Pharma allows us to operate under a single brand, Ceres Pharma Romania. The integration of the teams and the expanded product portfolio provides us with a solid foundation to build a successful organization in Romania. We are targeting a 14.6% increase in sales in 2025 through integrated commercial and marketing strategies and clear long-term development plans for the Romanian market,” said Valentin Hagiu, General Manager of Ceres Pharma Romania. In addition to the commercial side, the company also includes the Ceres Pharma Manufacturing production unit in Bod, Brasov County. The factory will remain an important center for producing the portfolio destined for the Romanian market as well as for export, contributing to the group’s regional development.
The third breast milk bank in Romania has opened at the Sibiu County Hospital, following a RON 13.5 million (about EUR 2.7 million) investment aimed at modernizing the hospital’s neonatology department. The modernization project, financed through the National Recovery and Resilience Plan, included the replacement of old equipment, a 20% increase in the number of […]
Forty Romanian firefighters and eight fire trucks left for Greece on Wednesday, July 30, to participate in firefighting missions, the General Inspectorate for Emergency Situations said. Between August 1 and September 15, Romania will take part in the Directorate-General for European Civil Protection and Humanitarian Aid Operations (DG ECHO) program aiming to support the Greek […]
Integrated facility and property management services provider Nazca has opened its first office outside Italy, its domestic market, in Bucharest. Nazca expects revenues of over EUR 1 million next year in Romania, and in the next 3 years, the growth plan aims to reach EUR 10 million, with target sectors being office buildings, retail, industrial […]
The 19th edition of TIFF Sibiu, one of the local editions of the Transilvania International Film Festival (TIFF), the largest film event in the county, will present a program of international films and the latest productions by Romanian fillmakers, who will attend the event. The festival takes place between August 7 and August 10, with […]
Moldovan carrier Flyone will add a route between Bucharest and Munich starting in October. The flights to Munich will be operated on Mondays, Wednesdays, and Fridays. This adds to the flights it has connecting the Romanian capital to Tel Aviv, Brussels, and Verona. With these routes, the airline is responding to the constant demand from […]
The Romanian government has sent the European Commission a portfolio of projects for the development of the defense industry and the increase of military mobility. The proposals are meant to secure funding through the EU’s Security Action for Europe, or SAFE, initiative. According to the government’s press release, “approximately 70% of the projects...
