Cautious travellers and active tourists drive rise in Romania’s travel insurance market

Travelers in Romania are becoming increasingly cautious when it comes to planning their holidays, according to data from insurance market leader Groupama, which has recorded a significant increase in the number of insured individuals over the past four years, reaching 1.1 million in 2025.   Groupama’s data analysis shows a preference for vacations in European destinations, lasting between 8 and 15 days. At the same time, around 35% of individual policies and 32% of family policies are dedicated to short trips, indicating that city breaks remain popular.   Over 90% of family policies and more than 70% of individual policies are purchased for leisure holidays.In terms of traveler profiles, two major categories stand out: active young people up to 40 years old and cautious families, aged between 41 and 60 years old.   The first category prefers individual trips, lasting at least 8 days, and often chooses complex insurance packages that cover a wide range of risks such as flight delays or lost luggage, trip interruption or extension, or even trip cancellation (STORNO). They also tend to engage in sports with medium to high risk during their vacation, as reflected by the large number of additional insurances for winter or summer sports purchased according to the season.   On the other hand, people aged 41 to 60 generally travel with other family members and prefer extended insurance coverage for air travel or roadside assistance, with travel by personal car remaining one of the preferred options for family vacations. The ranking of the most purchased extra coverage categories highlights travelers’ main concerns:   Additional insurance for air travel – one of the most frequently used, due to travelers’ uncertainties about flights (cancellations or delays, lost luggage). STORNO additional insurance – reimburses the value of the travel package if the trip can no longer take place due to unforeseen reasons. Additional insurance for winter/summer sports – reflects a growing interest in engaging in sports activities while traveling.   According to Groupama data, approximately 60% of claims were related to medical expenses incurred during travel, ranging from common warm-season illnesses (such as gastroenteritis, insect bites, ear infections) to surgical interventions and medical repatriations during the cold season, generally caused by winter sports accidents. Claims paid for additional coverage included canceled or delayed flights, unexpected events during car travel, and unavoidable vacation cancellations.   Clients who purchase a Groupama travel insurance policy have free access to the Întreab?Medic service – a remote medical support platform that allows each client to receive free advice from a licensed real doctor through micro-consultations conducted via communication channels such as WhatsApp, Facebook Messenger, Telegram, or SMS. The client can use this service at any time to receive treatment recommendations or to confirm whether a medical appointment or intervention at a healthcare facility is necessary.