Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. GfK: the money which could have been saved...

GfK: the money which could have been saved from the VAT drop went back on the market

January 5, 2016

The Romanians bought food with the largest part of the money coming from the VAT reduction for food, the rest of the sums being directed to non-food products, other expenditure or savings, according to the research company of the market GfK. ‘From the whole sum which the Romanians could have saved following the smaller prices, 76% was reintroduced in the purchasing cycle. More exactly: more than half of the sum was directed to food and non-alcoholic drinks, 17% to the non-food – personal care and house care; the rest of the sum was kept in the pocket, either for other expenditure or for saving’ the company shows, in a press release. The purchasing behaviour modified against the moment of the first impact of the drop in prices. Thus, in June-July although approximately 70% of the total sum came to FMCG the share between food and non-food was approximately equal. ‘The GfKstudy shows that products of personal care are in attention, the trend to buy products from a superior price segment. In the meanwhile, this phenomenon was diminished, the money coming back to the food products’ the company says. The VAT quota for food was reduced on 1 June from 24%to 9%.  

Read in full - click here
Floods in northern Romania: More than 800 houses damaged, 300 firefighters still working in the area

More than 680 houses in Suceava country and 170 houses in Neamţ county were impacted in the flash floods that hit northeastern Romania at the end of last week. Forty-one houses were completely destroyed, Raed Arafat, the head of the Department for Emergency Situations (DSU), announced on Friday, August 1. Three people were killed in […]

Romania mulling harsher penalties for violence against women and domestic violence

Romanian justice minister Radu Marinescu said on Thursday, July 31, that harsher penalties are being considered for violence against women and domestic violence, including the criminalization of femicide. The minister said that Romania currently has legislation that is fairly adequate, in line with European standards, for combating violence, including domestic violence. He also said that […]

Via Transilvanica to apply for official status after Romanian Govt issues norms for national trails

Via Transilvanica, the long-distance trail that crosses the country, will apply to be the first accredited long-distance route in Romania after the government issued the methodological norms regulating the hiking trails of national interest.  Tășuleasa Social, the non-profit that developed the trail, called the recently issued norms "a huge step that transforms a bold idea into...

Romanian former prime minister Marcel Ciolacu considering candidacy for Buzău County Council

Former prime minister and Social Democratic leader Marcel Ciolacu stated that he does not rule out a candidacy for the presidency of the Buzău County Council, after rumors to that end. PSD Buzău president Romeo Lungu had previously told journalists that discussions are underway for the former prime minister to run for the Buzău County […]

Southern Romania: Călimănești Balneo-Physiotherapy Clinic to undergo EUR 10 mln rehabilitation

The Balneo-Physiotherapy Clinic in the Călimănești resort town, southern Romania, will undergo rehabilitation with a EUR 10 million financing from the European Union, according to representatives of the Vâlcea County Council. The project implementation period will be 24 months from the completion of the tender for the execution of the works, which include, in addition […]

Bringo launches Bringo YOU – the loyalty program that rewards shopping routines with extra benefits, no sign-up or additional costs required

Bringo, the first personal shopper-based rapid grocery delivery service in Romania, handling over 4,000 daily orders in more than 35 cities, launches a loyalty program that turns shopping into a continuous reward experience. "Beyond functional benefits like discounts, free delivery, or double refunds for SGR packaging collected right at your doorstep, Bringo YOU offers a […]