Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Deloitte study: companies redirected almost half of the...

Deloitte study: companies redirected almost half of the marketing budgets towards social media and mobile activities during the COVID- 19 pandemic

August 20, 2020

During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as much as before the pandemic. The study also emphasizes that marketers anticipate a continuous growth for mobile spending over the next 12 months, while spending on social media will remain close to the new high level. Deloitte CMO Survey was the result of an analysis of almost 300 responses from top marketers active in 13 industry sectors in US.

Read in full - click here
Cultural center in downtown Bucharest announces program of arthouse films

Cultural center Apollo111, located in downtown Bucharest’s Universul Palace, has announced the program of arthouse films Apollo111 Cinema. The performance venue of Apollo 111 has been refurbished and endowed for professional film screenings. It will run a weekly program of contemporary and classic auteur films, meetings with filmmakers, and an experimental area, meant to “explore […]

Two Romanian tourists injured in armed incident in Istanbul

Two Romanians were injured in an armed incident in Taksim Square in Istanbul on Sunday, November 9. The two were part of a group participating in a cultural event, according to foreign minister Oana Ţoiu. “Last night, in Taksim Square in Istanbul, an armed attack with a pistol also injured two Romanian citizens visiting Turkey. The […]

Romania’s largest online retailer eMAG registers record sales on Black Friday

The 15th edition of Black Friday, organized by retailer eMAG on November 7 this year, generated orders worth over RON 986 million (EUR 193.9 million), 10% more than last year. On a single day, over 702,000 customers ordered 3.5 million products from all categories. Customers bought over 8,500 tickets to festivals and experiences, almost 6.2 […]

Romanian film festival kicks off in Washington this week

The Romanian Film Festival in Washington, D.C will line up for this year’s edition six feature films and documentaries, each accompanied by introductions, post-screening discussions, and Q&A sessions. The event, organized by the Embassy of Romania to the United States and the Romanian Cultural Institute in New York, will take place from November 13 to […]

Survey: More than half of Romanians point to war in Ukraine as one of EU's main challenges

A total of 58% of the Romanian respondents to a recent Eurobarometer survey believe the war in Ukraine is one of the main challenges the EU is facing. This is higher than the EU average of 47% of respondents who share this belief. The cost of living worries 31% of the Romanian respondents, which is […]

Romania elected full member of UNESCO Executive Board for 2025-2029

Romania has been elected as a full member of the UNESCO Executive Board for the 2025–2029 term, the first such appointment in 14 years.  Romanian officials noted that the country will work closely with other member states to promote dialogue, knowledge, and international cooperation, in the spirit of UNESCO’s principles and the objectives aimed at […]