Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Reveal Marketing Research Study: Cooking at Home versus...

Reveal Marketing Research Study: Cooking at Home versus Food Delivery

September 29, 2021

According to the latest study conducted by Reveal Marketing Research, 43% of Romanians say they cook daily or almost daily and 14% say they order food with home delivery 2-3 times a week.   What Expectations Do Romanians Have when Using Food Delivery Services?  Almost 55% expect to receive their food still warm, 45% want the deliveries to be made in conditions of maximum hygiene and almost 37% want a short delivery time. At the same time, over 20% mentioned that they expect the delivery to be free and without a minimum value per order. Online payment and delivery without contact with the supplier are expectations that less than 10% of those interviewed have when ordering food.   Most Parents Cook Every Day    Because home-cooked food is important for both parents and children, the Reveal Marketing Research study also included parents with children in the study. Thus, the study shows that 46% of parents say they cook every day for their children, and 23% cook between 2 and 3 times a week. Significantly more low-income parents cook for children every day (50%) versus high-income parents (34%).   However, when they are not cooking, parents order food with home delivery through food delivery applications. In terms of frequency, 15% of parents say they usually order food 2-3 times a week.   What Food do Children Prefer?   Regarding the products that children want to order, parents say that pizza (54%), french fries (27%) and burgers (23%) are in the top of preferences. While eating, 62% of children sit at the table without other distractions, 29% watch TV and 22% play on the phone or tablet. About Reveal Marketing Research   Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 13 years.   About the Study   The collection method for the project is CAWI (computer assisted web interview) - collection period 24.08-29.08.2021.   Data were collected on a nationally representative sample (urban and rural), 1007 interviews + Margin of error is +/- 3%. Confidence level: 95%. The data belong to the market research company Reveal Marketing Research and are used to put in context the commercial studies carried out in the future for the company's clients.

The text of this article has been partially taken from the publication:
http://actmedia.eu/daily/reveal-marketing-research-study-cooking-at-home-versus-food-delivery/93888
Read in full - click here
Romania can be a hub in the defense industry again, president says

President Nicușor Dan stated on Monday, November 10, that Romania meets all the conditions to become an innovation and production hub in the defense industry in Southeast Europe. “Romania meets all the conditions to become an innovation and production hub in the defense industry in Southeast Europe. Why? First of all, because it has a […]

Central Romania: Town of Râșnov to host Boeing 737 transformed into hotel

Officials in the mountain resort town of Râșnov, central Romania, have issued an urban planning certificate for the transformation of a Boeing 737 airplane into a premium accommodation unit. The plane will be placed near the famous Bran Castle, and organizers expect it to become a tourist attraction. “The project is located in the Pănicel […]

Romania’s submission for 2026 Oscars named best film at Rome festival

Traffic (Jaful Secolului), a Romania-Belgium-Netherlands co-production directed by Belgian-Romanian director Teodora Ana Mihai from a screenplay by Romanian filmmaker Cristian Mungiu, has received the award for best film at the Tertio Millennio International Film Festival in Rome. The jury of the festival noted in its motivation the film's "ability to combine formal rigor and human […]

Romanian Justice Ministry proposes life in prison for femicide after string of killings

The Romanian Justice Ministry advanced a legislative initiative according to which femicide could be punished with life imprisonment. The proposal comes after numerous women were killed this year by former partners, despite protection orders. The debate about femicide in Romania was brought back to the fore after another tragedy took place on Saturday, November 9, […]

Cultural center in downtown Bucharest announces program of arthouse films

Cultural center Apollo111, located in downtown Bucharest’s Universul Palace, has announced the program of arthouse films Apollo111 Cinema. The performance venue of Apollo 111 has been refurbished and endowed for professional film screenings. It will run a weekly program of contemporary and classic auteur films, meetings with filmmakers, and an experimental area, meant to “explore […]

Chinese electronics maker Xiaomi opens first own store in Romania

Chinese consumer electronics manufacturer Xiaomi announced the official opening of its first own store in Romania, in Bucharest, inside the ParkLake shopping center, on the ground floor, on November 22. The new store will have a surface area of 150 square meters and will bring to the public the latest smartphones, accessories, and smart devices […]