Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
Investment executive Nikolaus Bethlen has been driving a family effort to restore rundown, historic properties in and around the village of Criș, in Mureş county, and repurpose them as part of Bethlen Estates Transylvania, a tranquil retreat where the preservation of the area’s heritage takes center stage. The Bethlen family, with a long line of […]
Approximately 30 parliamentarians, members of far-right politician Diana Sosoaca’s party SOS Romania, the equally far-right Young People’s Party, or POT, and unaffiliated members decided on Wednesday, June 18, to form a new sovereignist bloc "Romania First Alliance." The new bloc is guided by “European values,” according to its representatives, despite the fact that their parties, […]
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Brand Management, a Romanian company with over two decades of expertise in offline advertising, announces the official launch of Generatik. This revolutionary digital platform fundamentally transforms how promotional campaigns are carried out in physical spaces. For the first time in Romania, an offline campaign can be planned in 20 minutes instead of 20 days. The […]
A week after the outbreak of violence against Romanian immigrants in Northern Ireland and the homes where they live, Minister Emil Hurezeanu said that these are "outrageous." He spoke about the subject after being asked by journalists at the end of a government meeting, according to
Romania’s major automotive associations have voiced concern after the Government suspended its flagship 2025 scrappage grant scheme, citing fiscal constraints. The Association of Motorcycle Importers and Distributors in Romania (AIDMM) and the Association of Automobile Manufacturers and Importers of Romania (APIA) have criticized the move, calling it a political decision that threatens both industry stability […]
