Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
Ten non-governmental organizations in Romania have issued a joint letter criticizing the executive for the emergency ordinance adopted on Thursday, January 16, which provides sanctions, including a turnover tax, for social media giants that fail to obey rules regarding electoral ads. Another government measure under fire from the opposition limits voting in the diaspora according […]
Dacia, part of the French Renault group, will launch several electric models to compete with Chinese brands for the affordable EV car market in Europe. The first electric model will be the next Sandero, which will appear sometime at the end of 2027, the brand's director, Denis Le Vot, said on Thursday, according to Reuters. […]
Happy 2025, dear Insiders, may it be a good year! And let it start with classics, some universal, some underground. Italian director Federico Fellini is one of the biggest names in the history of the medium. To say he was very influential is an understatement. He has his own adjective (Fellini-esque) while scenes from his […]
Romanian national airline Tarom announced the establishment of a new company, Tarom Tehnic, dedicated to providing maintenance and repair services for civilian aircraft, specializing in Boeing, Airbus, and ATR models. The new company is expected to generate revenues of up to EUR 10 million in its first year of operation, according to estimates from the […]
Romania has been named the special guest country at the 2026 Cairo International Book Fair, the Ministry of Culture announced. The event will coincide with the celebration of 120 years of Romanian-Egyptian diplomatic relations. According to the ministry, the news was shared by Dr. Ahmed Fouad Hano, Egypt's minister of culture, during a press conference […]
Bucharest has started implementing a special recycling project that directly benefits stray animals. In Tineretului, Floreasca, and Circului parks, eco-friendly vending machines have been installed to provide food and water for stray cats in exchange for recycling bottles and aluminum cans. “Street cats lead a hard life, especially in winter. Food is essential for their […]
