According to a study made by the online market research company Ipsos for the pharmacy line Professional Farmaline, three out of four customers of pharmacies aged between 25 and 55, from the urban area, bought products from online pharmacies. Most respondents had a first experience of online purchases in the last 6 months. At the same time, a third of online pharmacy customers estimate an increase of the frequency of their orders in the next 6 months. The study shows that until now, a buyer who chose an online pharmacy made about 9 orders on the average, most of them made at the beginning of pandemic. The most popular category of products which Romanians bought from an online pharmacy in the last 3 months were: supplements (vitamins, minerals, teas) skin and body care products, medicines without prescription or child care products. In point of reasons for which Romanians choose to buy medicines or other products from an online pharmacy, the most often mentioned were the best price, the fact that they cannot make orders without observing work hours, promotions, home delivery. On the other hand, Romanians who have never ordered from online drugstores invoked reasons like home delivery costs, the lack of possibilities to talk to a pharmacist, or the product delivery time. Three out of four respondents declared they would like to contact a pharmacist online in care of minor health problems. 88% of respondents declared that the last time when they bought from a pharmacy they planned the buying process, knowing beforehand what they wanted to buy, while 12% said it was a spontaneous action, when they did not know what they would buy in the end. In the top of the most appreciated facilities offered by online drug stores, participants in the study mentioned: the detailed and clear description of products, the display of pharmacy stocks and the possibility to book online products for later personal purchase. As for the profile of online pharmacy customers, 68% of them are women, 80% have higher education, while 56% have personal incomes of over 3,100 lei. The age category choosing most often to purchase online is 35-39 years (20% of respondents) followed by people between 30 and 34 and 50 and 55 years, each with a share of 19%. According to the study, in the top of the most active country areas for the category of online purchase from pharmacies, Bucharest-Ilfov area ranked first with 22%, followed by North-Eastern and South-Eastern areas with 14%, the Southern area (12%) and North-Western area (11%). The study was made on 500 buyers from pharmacies, aged between 25 and 55 years, from the urban area. Online interviews were made over October 12-19, 2021. Professional Farmaline network includes 25 drug stores in Prahova, Brasov and Dambovita counties. In 2017 the company launched the online pharmacy Pfarma.ro, the winner of the “Pharmacy”category at GpeC category- eCommerce Prize Gala 2021.
Romanian deep-tech startup .lumen, the developer of what it says are the world’s first AI-powered glasses for the blind, has secured a new investment from EIT Urban Mobility, the European innovation community focused on advancing sustainable and inclusive urban mobility solutions. The value of the new funding round was not disclosed. The investment aligns with […]
The health spending per capita in Romania was the lowest in the EU, with spending less than half the EU average in 2023, the recently released report, State of Health in the EU - Romania Country Health Profile 2025, shows. At the same time, life expectancy in Romania is 5.1 years below the EU average, […]
Romania’s annual inflation rate stood at roughly 9.8% in November 2025, similar to October, according to data published by the National Institute of Statistics (INS). Food prices increased by 7.6% last month, while services rose roughly 11% and non-food goods climbed 10.7%. The consumer price index rose by 0.42% in November compared with October, while […]
Three French soldiers deployed in Romania as part of NATO’s Multinational Battle Group at Cincu intervened to save a truck driver following a serious traffic accident on the A3 Bucharest–Ploiești motorway, the Romanian Ministry of Defense said. The incident occurred earlier this week as the soldiers were traveling toward Ploiești and witnessed the truck crash...
Eight contemporary art galleries will present the works of the artists they represent at the third edition of the Smallest Art Fair in Town, an event dedicated to works on paper. This edition showcases works “investigating the state of wandering, disorientation, and rediscovery in the face of uncertainty.” Under the title In Dark Woods, A […]
Parents everywhere are asking an important question: What skills will truly prepare a child for a world defined by rapid change, global uncertainty, and the rise of artificial intelligence? For decades, schools focused entirely on academics. Today, research from neuroscience, performance psychology, and leading universities shows a different reality: The students who thrive long-term are […]
