Only 46% of Romanian Internet users in the urban area spent the whole budget planned for Black Friday, this year. Most expenses were between 500 and 2,000 lei (40%), according to the 7th edition of the Black Friday study made by Starcom. The survey points out that most Romanians continue to pay from their savings on Black Friday, while payments made from current salaries and credit were more frequent in 2021 compared to previous years. Retailers' websites were the main information sources during the Black Friday campaign, with a significant increase, this year. Social media is on a decreasing trend, compared to previous years, the most visible drop being for Facebook ads (- 8% against 2020). According to the new data, Romanians looked for secure information, such as recommendations from friends, family or colleagues, As for the favorite purchase method for fashion and beauty categories, many people preferred buying directly from stores, where they could try products and receive the sales assistants' recommendations. Categories like electronics and household appliances were mostly purchased online, even if they represent a more significant investment. The most important advantages of online purchases taken into account by Romanians are additional sales and other consumers' comments. The products preferred by Romanians on Black Friday this year were clothes, body care products,perfumes, smart phones and electronic accessories, smart TV sets and audio systems as well as electronic appliances. There was a drop in the case of smart phones in 2021 against 2020, Internet users in the urban area buying fewer such appliances than their initial intention. Smart TV sets were favorite products in the electronic category, while microwave ovens, vertical vacuum cleaners and irons were the main appliances bought on Black Friday 2021. The satisfaction score showed that 6 out of 10 Internet users in the urban area were satisfied by this year's Black Friday campaign. In the conditions of a new year of uncertainty consumers' expectations seem to be harder to fulfill. The Starcom study was carried out in two stages: the first onewas before Black Friday to identify intentions of future buyers, while the second was after the event, to discover the real buying behavior and how the buyers' plans changed. The study was made on a representative sample made of 1,079 respondents, Internet users in the urban area. Starcom Agency is part of Publicis Media Group.
President Nicușor Dan has nominated Senate president Ilie Bolojan, a leader of the National Liberal Party (PNL) and former interim president, for the prime minister seat. Dan said Bolojan is “the best person to carry out the needed adjustments in the state administration.” He pointed to Bolojan’s track record with reducing spending, and said he has […]
Balkanik Festival – Home of World Music, set to take place at Uranus Garden between September 5 and September 7, lines up this year artists who "celebrate that form of joy that does not ignore reality, but faces it with beauty, energy, and solidarity," the organizers said. The artists performing in September in Bucharest will […]
The mayor of Timișoara, Dominic Fritz, announced on Friday, June 20, that two new bridges over the Bega River will be built in the city. The bridges will be financed with EU-backed funds worth over RON 130 million. The bridges in question are the Solventul Bridge, which will connect Gării Street to Dâmbovița Boulevard and […]
A Sarmatian necropolis nearly 2,000 years old was discovered after archaeological excavations were carried out at the Mehala II site in the municipality of Timișoara, in western Romania. Researchers discovered 15 inhumation graves, most arranged in rectangular pits with rounded corners, although some no longer retain their original outline, having been disturbed by the passage […]
The George Enescu Philharmonic Orchestra will deliver on June 26 a concert marking Romania Day at the Osaka World Expo. Additionally, the Bucharest-based orchestra will present a series of other concerts and recitals, both within the Romanian Pavilion and outside, at Toyonara Hall in Osaka. The George Enescu Philharmonic Orchestra's concerts will be conducted by […]
Sphera Franchise Group, the largest food service group in Romania, has opened its first Cioccolatitaliani store in the seaside resort of Riccione, in Italy’s Rimini tourist area. This marks the official launch of Sphera Group’s development plan for the premium Italian brand of coffee, gelato, and pastry. Under the plan, it will open four locations […]
