Sales of plastic bottled beer grew in 2020, for the first time after 5 years of drops, registering increases in other categories of bottled beer, said Julia Leferman, general manager of the Beer Makers' Association of Romania, in a debate on beer industry. “The beer market in Romania, according to the Beer Makers' Association of Romania, had increases in beer sales in disposable packaging, after 5 years in which the market knew drops of plastic bottled, and canned beer sales. Conclusions showed the consumers' preference for single use packaging and an increase of beer consumption. For us, that was a significant trend change, under the sign of consumers' preferences in pandemic conditions,” said Julia Leferman. She mentioned that in 2020 beer sales dropped in the case of reusable packaging – glass bottles and draft beer barrels, usually available in hotels and restaurants. “We recorded a dramatic drop in 2020 in the distribution of sales channels to 8%. A part of beer sales moved to the retail segment, which grew accordingly. This change which is an immediate consequence of prevention measures against the spreading of Covid 19 adopted by the authorities, which generated a different orientation of consumers in beer purchases,” said Leferman. She showed that 94% of the beer sold in Romania in 2020 was pale ale, while beer with zero alcohol had a share of 1.4% of the market. “There were no significant changes as concerned the types of beer. Pale lager beer is preferred by 94% of Romanians. Mixtures of beer and aromatic beers continued to grow. There is a low increase of zero alcohol beer – 1.4% of the market, a segment encouraged by the producer and with growing tendency at European level,” Leferman explained.
President Nicușor Dan has nominated Senate president Ilie Bolojan, a leader of the National Liberal Party (PNL) and former interim president, for the prime minister seat. Dan said Bolojan is “the best person to carry out the needed adjustments in the state administration.” He pointed to Bolojan’s track record with reducing spending, and said he has […]
Balkanik Festival – Home of World Music, set to take place at Uranus Garden between September 5 and September 7, lines up this year artists who "celebrate that form of joy that does not ignore reality, but faces it with beauty, energy, and solidarity," the organizers said. The artists performing in September in Bucharest will […]
The mayor of Timișoara, Dominic Fritz, announced on Friday, June 20, that two new bridges over the Bega River will be built in the city. The bridges will be financed with EU-backed funds worth over RON 130 million. The bridges in question are the Solventul Bridge, which will connect Gării Street to Dâmbovița Boulevard and […]
A Sarmatian necropolis nearly 2,000 years old was discovered after archaeological excavations were carried out at the Mehala II site in the municipality of Timișoara, in western Romania. Researchers discovered 15 inhumation graves, most arranged in rectangular pits with rounded corners, although some no longer retain their original outline, having been disturbed by the passage […]
The George Enescu Philharmonic Orchestra will deliver on June 26 a concert marking Romania Day at the Osaka World Expo. Additionally, the Bucharest-based orchestra will present a series of other concerts and recitals, both within the Romanian Pavilion and outside, at Toyonara Hall in Osaka. The George Enescu Philharmonic Orchestra's concerts will be conducted by […]
Sphera Franchise Group, the largest food service group in Romania, has opened its first Cioccolatitaliani store in the seaside resort of Riccione, in Italy’s Rimini tourist area. This marks the official launch of Sphera Group’s development plan for the premium Italian brand of coffee, gelato, and pastry. Under the plan, it will open four locations […]
