Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
Nearly nine in ten Romanians expect to spend less or no more than last year on Christmas shopping, according to a new survey by tbi bank that highlights the impact of rising prices on household budgets ahead of the winter holidays. The nationwide poll, conducted in October on a sample of 1,011 respondents, shows that […]
A total of 77% of homeowners who answered a survey by ING and Ipsos said they implemented measures in the past three years to improve energy efficiency. The need to save on energy bills was the main driver of household modernization, the survey showed. Most respondents (62%) said they did so to reduce energy costs, […]
The Romanian Constitutional Court (CCR) has ruled that a series of tax increases, including higher levies on housing, land, cars based on pollution norms, and stock market gains, may take effect starting January 1, 2026, Biziday.ro reported. The Court rejected a challenge filed by the opposition party AUR against the government’s fiscal reform law, on […]
A major animal-welfare campaign is happening in Iași this weekend, where one of Romania’s biggest charitable events dedicated to shelter animals will take place this Saturday, December 13. Now in its 18th edition, Ai cumva o păturică? (Do you happen to have a blanket?) aims to expand nationally starting in 2026. This year’s event begins […]
Cluj-Napoca, in western Romania, will host next year the first edition of the Central European Olympiad in Artificial Intelligence (CEOAI), an annual competition for secondary school students, Edupedu.ro reported. The event will be held from July 14 to July 19, 2026, at Babeş-Bolyai University in Cluj. The...
Romania has issued more than 217,000 temporary protection permits to Ukrainian citizens since the start of the war, while a total of 4,534 Ukrainians have applied for asylum in the country, according to data released by the General Inspectorate for Immigration (IGI) and quoted by Agerpres. The IGI reported that between...
