Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
UNICEF is inviting teachers and students across Romania to take part in the 2025 edition of the World's Largest Lesson, held between November 17 and 25 to mark World Children's Day. Celebrated each year on November 20, the day commemorates the adoption of the UN Convention on the Rights of the Child in 1989, "the […]
PPC Group has expanded its renewable energy portfolio in Romania with the addition of a new 130 MW photovoltaic plant in Călugăreni, located 40 kilometers south of Bucharest. The project has recently been connected to the national grid. The plant was built using 227,240 bifacial photovoltaic panels and is expected to generate more than 193 […]
Several civic organisations held a protest last week targeting the leadership of Romania’s judiciary, after accusing senior magistrates of overstepping their institutional roles, Epochtimes-romania.com reported. The groups - Iniţiativa România, Corupţia ucide,...
The ruling coalition will no longer negotiate with the Superior Council of Magistracy (CSM) and the High Court (ICCJ) on the magistrates’ pensions law but instead will come up with a revised version of the bill by November 18, inviting magistrates’ associations to demonstrate their loyalty by issuing the necessary consultative opinion timely, such to […]
Along with the American investment fund Carlyle, which is said to want Lukoil's assets under a global deal and is already active in Romania through the Black Sea Oil and Gas company as the third largest gas producer in Romania (10%), there are at least two other companies interested, according to Romanian minister of energy […]
Subscriptions under the November 2025 issue under the Fidelis government bond scheme were the weakest in the last six months, signalling a moderation in investor appetite for this form of savings. The state raised only RON 1.3 billion (EUR 260 million), of which approximately two-thirds came from tranches denominated in euros,
