Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
Waterdrop®, brandul european care a redefinit experiența de hidratare prin soluții sustenabile și design minimalist, lansează în România colecția AO26 în Ediție Limitată, inspirată de dinamica și ritmul inconfundabil al Australian Open. Noua colecție aduce în prim-plan produse create pentru cei care își doresc hidratare de nivel profesionist în viața de zi cu zi, de […]
The 33rd edition of Concerto di Natale, held on December 13, 2025, at the Auditorium Conciliazione in Rome, will feature Romanian artists Stephanie Radu and Alin Stoica. The concert, a Christmas emblem, brings artists from all over the world before the international public. Soprano Stephanie Radu will perform two special moments, namely “Regalo di Natale,” her […]
North Bucharest Investments has been honored at the CIJ Awards 2025 with the Best Residential Real Estate Agency of the Year distinction — a recognition of the company’s performance, dedication, and strong positioning within Romania’s high-end residential market. “This award is about people. About those who choose, every single day, to believe in this company, […]
Romania ranks 11th in the world in the EF English Proficiency Index 2025, with a “very high” level of English language skills. According to the index, which represents one of the most extensive global studies on language competence, adults in Romania show a high level of English knowledge. English remains the main international language of communication, […]
Over EUR 1 million was raised at the 25th Christmas Tree Festival, which took place on Thursday, December 4, at the National Museum of Art in Bucharest. Funds will be used by Save the Children Romania, the organizer of the auction, for access to quality education. The tree that raised the most money in the […]
Allianz-Țiriac Asigurări, one of the leading insurance companies on the local market, has completed the sale of its two former headquarters located in the Victoriei Square area of Bucharest. The deals were brokered by Cushman & Wakefield Echinox. The property on Căderea Bastiliei Street, of approximately 6,000 sqm GLA, was acquired by Praktiker Real Estate, […]
