Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
Romania has one of the lowest levels of property taxation in the European Union, with annual payments averaging under EUR 100 per person - more than seven times below the EU average, real estate consultancy Cushman & Wakefield Echinox said in an analysis based on Eurostat data. The study found that Romania collects property tax […]
The City Hall is set to hold a series of events dedicated to the Bucharest Days celebration on the weekend of September 20-21, including open-air concerts, theater performances, film screenings, exhibitions, and guided tours. The event starts with "Open Streets - Bucharest. Urban Promenade," which will bring to life this anniversary weekend on Calea Victoriei […]
A Romanian Air Force C-130 Hercules aircraft evacuated 10 Palestinian patients from Gaza on Wednesday, September 17, in a humanitarian mission coordinated with European and international partners, Romania’s Department for Emergency Situations (DSU) said. The patients, accompanied by 28 relatives, were flown from Israel’s Ilan and Asaf Ramon International Airport to Bucharest’s 90th Airlift Base […]
Romanian developer One United Properties (BVB: ONE) has signed a memorandum of understanding (MOU) with lifestyle hospitality company Ennismore to open a hotel under the brand The Hoxton in Bucharest. The Hoxton Bucharest will be located on Academiei Street, close to the University of Architecture. The hotel will rise on the site of three historic […]
Fewer than three out of four Romanians have a good opinion about the introduction of voluntary military service, a ratio slightly lower compared to a decade ago in 2015, the percentage being now lower among the AUR and PSD electorate, according to an ISCOP Research survey published on September 17 in the context of Russia […]
Romanian president Nicusor Dan informed the Parliament that he approved a request by the United States to bring additional forces to Mihail Kogalnicanu base at the Black Sea, in light of the rising tensions in the Middle East, according to
