Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
Romanian Finqware (17th), Questo (18th), Footprints AI (21st), and Steepsoft AI (28th) are among the fastest-growing technology startups in the region, included in the main category of the Deloitte Technology Fast 50 Central Europe 2025 ranking. The ranking measures the growth rate between 2021 and 2024. This year's ranking, now in its 26th edition, is […]
Verbund Wind Power Romania, the Romanian subsidiary of Austrian energy company Verbund, has selected a consortium comprising Prime Batteries Technology and Enevo Group for the supply and integration of a new Battery Energy Storage System - BESS with a capacity of 76 MWh and an absorption/delivery capacity of 48MW. Verbund operates a 226 MW wind […]
The union at the Automobile Dacia automobile factory in Mioveni expressed concern about the administration's proposal to reduce production, starting in January 2026. The production is reportedly planned to be reduced to 55 units per hour, from 65 units currently, according to the company's employees speaking for Europa FM, as reported by
Romanian prime minister Ilie Bolojan announced on November 21 that a decision will be taken in December regarding the minimum turnover tax (IMCA) applied to companies with a turnover of EUR 50 million or more, whose 16% profit tax falls below 1% of turnover, Economica.net...
Prime minister Ilie Bolojan, in a press conference on November 21, said that Romania took steps to protect the interests of state company Romgaz, which holds 12.2% in the Trident Black Sea offshore perimeter operated by Russia's Lukoil. He said that the authorities in Bucharest "collaborated" with the Office of Foreign Assets Control (OFAC) within […]
Kazakhstan's national oil and gas company, KazMunayGas, is set to partially divest its European assets, which include KMG International (KMGI, formerly Rompetrol Group) with Romania's largest refinery, Petromidia (4.8 million tonnes refining capacity), in its portfolio. KazMunayGas plans to sell up to 50% of its European holdings, according to
