Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
AnimaWings, the Romanian airline founded in 2020, has introduced new all-inclusive service packages on both international and domestic flights, marking what the company describes as a first in its onboard offering. The packages, named Priority All Inclusive and Priority All Inclusive Plus, combine baggage, meals, drinks, premium seating, and airport priority services into a single […]
Property developer M Core has opened M Park Orăștie, a new retail park developed on a 23,000 sqm plot in an established commercial area of the Romanian city. The project delivers around 5,500 square meters of single-level retail space, designed to accommodate a mix of fashion, homeware, electronics, and everyday essentials retailers. The company said […]
More than 80% of the electricity production capacity of the new nuclear reactors in the works in Romania could power a Black Sea AI Gigafactory project, according to a plan laid out by the government. Romania has already secured financing and partners to develop units 3 and 4 at the Cernavodă nuclear power plant, with […]
The Institute for the Investigation of the Crimes of Communism and the Memory of Romanian Exile (IICCMER) has issued a public appeal to president Nicuşor Dan and prime minister Ilie Bolojan to demonstrate “firmness in decision-making” in order to counter what it describes as an “increasingly insidious phenomenon of pro-totalitarian nostalgia,”
AFI Romania, part of the leading real estate development, management, and investment company operating across Central and Eastern Europe, AFI Group, announced that it secured a EUR 537 million refinancing package for three major projects in its portfolio: AFI Cotroceni, AFI Brașov, and AFI Ploiești. The three projects included in the refinancing are among the […]
State-controlled Hidroelectrica (BVB: H2O) allegedly supplied electricity for years to politically connected companies and religious institutions without issuing invoices or collecting payments, according to public data analysed by investigative platform Recorder. The supplies...
