Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
Bistriţa, a city in northern Romania and a former Saxon burg, has been included in the UNESCO Creative Cities Network (UCCN), in the newly-established category of Architecture. This creative field adds to the seven existing ones: Crafts and Folk Art, Design, Film, Gastronomy, Literature, Media Arts, and Music. Bistriţa is one of 58 cities that […]
Real estate developers building residential projects in Bucharest’s District 1 will now be required to contribute financially to the construction of elementary schools in areas lacking educational facilities, the district’s City Hall announced on October 31, Profit.ro...
A bipartisan group of senior members of the United States Congress is preparing legislation to block the Pentagon’s plan to downsize the American military presence in Romania and other NATO outposts along the alliance’s eastern flank,
Prime minister Ilie Bolojan announced that he would not attend the “Prime Minister’s Hour” debate scheduled in Parliament for November 3, citing prior commitments related to Romania’s defence industry partnership with Germany’s Rheinmetall AG. The session had been requested separately by the opposition Social Democratic Party (PSD) and the nationalist Alliance for the Union of […]
Agroserv Măriuța SA (BVB: MILK), a Romanian company in the agricultural sector and owner of the Lăptăria cu Caimac brand, announced the successful closing of the private placement for a new issue of guaranteed corporate bonds, through which it attracted the entire targeted amount of EUR 3 million. “This transaction allows us to refinance the […]
Austrian bicycle manufacturer Simplon will open a new production facility in Timișoara, western Romania, in early 2026, as part of a restructuring plan that will see a partial relocation of operations from its headquarters in Hard, Vorarlberg, Der Standard reported, as cited by Ziarul Financiar. The...
