Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
Romanian prime minister Ilie Bolojan stated during an interview on Wednesday, December 17, that there should be no statute of limitations in cases of serious corruption. The statement comes after a Recorder investigation, which showed that several heads of the major institutions in the Romanian justice system allegedly delayed trials for years until wrongdoings were […]
President Nicușor Dan has challenged, before the Constitutional Court (CCR), the constitutionality of the law that requires that at least 40% of the athletes who play on a team in official national competitions be Romanian. Dan noted that the law violates the principle of non-discrimination and the free movement of workers, enshrined both in the […]
Craiova International Airport will open its new passenger terminal on Thursday, December 18, completing a major infrastructure investment aimed at significantly expanding capacity and improving air connectivity in southwestern Romania. It is part of a broader expansion and modernization project financed through the Large Infrastructure Operational Programme (POIM) 2014–2020, with a total value exceeding EUR […]
Romania is set to be connected to the Western European energy network thanks to grid investments worth EUR 30 billion. The funds will be provided by the EU by 2035, and the project will link Romania to Hungary and Austria in a joint project. Romanian energy minister Bogdan Ivan signaled the signing of the new […]
Franck Bagouet has been appointed managing director of TotalEnergies Marketing Romania SA and managing director of Automotive Southeast Europe Hub TotalEnergies Marketing. He succeeds Didier Grimault, who has accepted a new position within the TotalEnergies company. “I am glad to join this dynamic affiliate and confident that, together with our talented team, we will reinforce […]
Databricks, the data analytics and artificial intelligence company co-founded by Romanian professors Ion Stoica and Matei Zaharia, announced on Tuesday, December 16, that it is raising USD 4 billion in funding at a valuation of USD 134 billion, according to CNBC. The new valuation represents a 34% increase compared to the August round, when Databricks […]
