Online shop traffic dropped between 15% and 25% over February 24- March 7, compared to a normal period, a sign that Romanians are much more reserved in purchases and gave up impulse shopping, according to analysis made by a digital marketing agency. The data centralized by Gun Media show that events in Ukraine generates drops in all sectors, and percentage are different, fluctuating according to brand maturity, but the dropping trends was clear. The specialized analysis shows that in the reference period, there were increases of interaction and subject flow in social media about war topics, Google search volumes dropped, websites registered less traffic, while online purchases dropped to 15% against a normal period. At the same time, both the conversion rate and incomes dropped. “We see an average increase of the number of purchases of 25% compared to 2021, some stores reaching up to 55% increase of online transactions. This evolution depended on brand maturity, communication consistency and invested budgets,” the eCommerce specialist says. However, premises are optimistic and show an overall increase of the electronic trade in Romania, this year. “At the end of March we can see an average purchase increase of 20% compared to the same period of 2021. At the end of quarter 1, this year's premises are optimistic. Normally, the e-commerce market will continue to grow in 2022,” the specialist mentioned. Gun Media is a performance agency in digital marketing, a Google partner since 2013. In 2022, the company was in Top 3 Google partners in Romania and in 2020 it became Facebook Marketing Partner.
Representatives of the ruling Social Democratic Party, PSD, gathered for a congress in Bucharest on Friday, November 7, to elect new leadership and to amend the party’s Statute. The only candidate for party leader is Sorin Grindeanu, who held the interim position after Marcel Ciolacu's resignation in May. In his speech at the congress, Sorin […]
The e-commerce sector recorded strong early results on Black Friday 2025, according to real-time data released on Friday, November 7, by PayU GPO Romania from its dedicated Media Center. By 14:10, the payment processor reported successful transactions totaling RON 514 million (roughly EUR 101 million). PayU said shoppers had made roughly 889,000 purchases, with around […]
Contakt Express Logistik, one of Romania’s leading retailers of mobile phone and tablet accessories, with a network of over 235 stores, is set to launch the initial public offering (IPO) between November 12 and December 3, 2025. The company offers a wide range of products, including cases, screen protectors, chargers, and gadgets, both in physical […]
Romania attracts fewer international tourists today than it did during the communist era, making it the only country in Europe in this situation, the National Association of Travel Agencies (ANAT) warned, as reported by news agency Agerpres. According to the organization, Romania received more than 3.4...
InterCapital ETF, the first international ETF provider in Romania, will launch two new exchange-traded funds on the Bucharest Stock Exchange starting November 11, 2025. The new instruments are the InterCapital CROBEX10 TR UCITS ETF, which offers exposure to the Croatian blue-chip equity market by tracking the performance of the CROBEX10tr index, and the InterCapital EUR […]
The Competition Councils of Romania, Bulgaria, and the Republic of Moldova have granted the necessary authorizations and approvals for the completion of the transaction through which Maspex Romania takes over the majority shareholding of Purcari Wineries. The Maspex Group, which has been present in Romania for nearly 30 years, became the majority shareholder of one […]
