Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
Romania’s highway network grew by 140 kilometers in 2024, reaching a total of 1,137 kilometers by the end of the year, according to new data from the National Institute of Statistics (INS). The increase comes as part of the country’s broader efforts to improve its transport infrastructure, with highways now making up 6.3% of the […]
Bihor County Council announced on Wednesday, April 23, that it signed a contract with Lufthansa for the operation of Oradea-Munich flights beginning this summer. The flights will be operated by Lufthansa CityLine with the Bombardier CRJ 900 aircraft, with a capacity of 90 seats in Business and Economy classes. The German airline will operate three […]
The leader of the Romanian far-right party AUR (Alliance for the Union of Romanians), George Simion, has reportedly cleared the signing of a USD 1.5 million contract with BGD Legal & Consulting to buy lobby services in the US aimed at resulting in interviews and meetings with American officials, according to
Evomag, the only online store in Romania active on all major marketplace platforms (eMAG, Trendyol, Glovo, Bringo, Tazz, and Decathlon), will soon complete its listing on Skroutz, the most important marketplace in Greece, and estimates an additional increase of at least 10% in sales achieved through this channel for 2025,
German industrial manufacturer Ebm-papst will invest EUR 30 million in a new production facility and research and development center in Oradea, northwest Romania, Ziarul Financiar reported. The investment will expand the company’s existing operations and mark a new phase of growth for its local subsidiary, Ebm-papst...
OMV Petrom and Romgaz, which own 50% of Neptun Deep, will drill a new exploration well in the offshore perimeter under the commitments included in the concession contract, according to Profit.ro quoting preparatory documents. The...
