Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
A lynx that had fallen into a well near Romania's Parângul Mare peak was rescued by mountain rescuers from Gorj County, who descended approximately 15 meters to retrieve the animal. After sedating the animal, the rescuers descended into the well, immobilized it, and brought it to the surface. The lynx was unharmed and was subsequently […]
The Romanian Gymnastics Federation announced on Wednesday, January 8, that athletes Ana Maria Bărbosu and Lilia Cosman will continue their studies in the United States. Bărbosu, 18, has been admitted to Stanford University, while Lilia Cosman, 17, will attend Michigan State University. Federation officials discussed the gymnasts’ training schedules and objectives with representatives from the […]
Authorities in Arad, western Romania, apprehended the first two migrants attempting to leave the country illegally after Romania’s full accession to the Schengen Area. The individuals, citizens of Sri Lanka and Bangladesh, were found traveling on a bus heading to Germany. The two were uncovered after a random inspection by border police officers from the […]
Low-cost carrier Wizz Air said it would resume flights to Tel Aviv from Bucharest and Iași. Tickets can already be booked online via the airline’s website and app. Flights from Bucharest to Tel Aviv will be resumed on January 15, and from Iași starting March 25, the company announced. From Bucharest, flights will be operated […]
Starting in February, Dr. Beatrice Mahler, Associate Professor, will teach the first optional course on Narrative Medicine and Clinical Doctor-Patient Communication at the Carol Davila University of Medicine and Pharmacy in Bucharest, Agerpres reported. The course aims to rebuild trust between patients and...
Romania’s ailing state airline Tarom was recently ranked among the worst in the world by AirHelp, a company that specializes in obtaining compensation from airlines. The ranking, however, does not provide a complete methodology and includes a low number of airlines. Tarom appears along airlines such as Tunisair (Tunisia), Buzz (Poland), Nouvelair (Tunisia), Bulgaria Air […]
