Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
INVOLI, together with Vantage Towers Romania, proudly announces an enhanced strategic partnership aimed at transforming air traffic surveillance throughout Romania regional airports. This initiative marks a significant step in our joint commitment to advancing safety and operational efficiency across all levels of Romanian airspace. Partnership Overview Extended Collaboration: Building on the successful implementation of the […]
Emanuele Nicola Affaticati, a young boy of Romanian origin, will be given the recognition of "Alfiere della Repubblica" (Standard Bearer of the Republic) in Italy for preventing a murder. Emanuele lives in the town of Fiorenzuola D’Arda, in the Piacenza area. In December 2022, he foiled the plan of a man who intended to kill […]
The salaries in the local business services industry have seen a 4% increase in March 2024 compared to September 2023, according to the HR Barometer conducted by the Business Service Leaders Association (ABSL) and PwC Romania. Bucharest leads in salary increase levels at 4.7%, while the region of Banat - Transylvania witnessed an increase of only 2.1%. […]
Romania's Central Electoral Bureau recently published the definitive list of candidacies for the European Parliament elections. According to the BEC decision, 12 political formations and electoral alliances, as well as 4 independents, will participate in the European elections. The candidacies submitted by the Electoral Alliance of Social Democrats and Liberals (PSD-PNL), the United Right Alliance […]
Liberal (PNL) candidate for mayor of Bucharest, Sebastian Burduja, who recently presented his plan for the city, argued that the Romanian capital should strive to become a port on the Danube. The project was first envisioned roughly 170 years ago, in the 1850s, by the Romanian authorities at the time. "It's a project that I […]
Romania will host the third hydrogen bus roadshow this spring as part of the JIVE projects supported and funded by the Clean Hydrogen Partnership, followed by Greece, Bosnia Herzegovina, and Bulgaria. During the first JIVE project CEE roadshow, which ran between November 2022 and January 2023, the bus traveled across Slovenia, Croatia, Czechia, Slovakia, and […]
