Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
Romanian prosecutors conducted searches on Friday, November 7, at the headquarters of the steel mill Liberty Galați and in several counties, in a case of embezzlement and tax evasion that includes Russian gas giant Gazprom, Economedia.ro reported. Specifically,...
Romania has begun testing the US-supplied Merops anti-drone system as part of wider NATO efforts to strengthen air defenses on the alliance’s eastern flank, defense minister Ionuț Moșteanu told local news channel Digi24. The system, already used in...
The Ministry of Development proposed to the government to analyse the opportunity to develop an investment program dedicated to the economic recovery of small towns with a population of under 25,000 in non-metropolitan areas. The financial support for the development of these towns has been so far fragmented, and competition with large cities for funds proved […]
Prime minister Ilie Bolojan said on November 6 that he hopes that the ruling coalition will manage to legislate by the end of this month the rest of the second package of budgetary measures, namely the public administration streamlining law and the law on magistrates' pensions. Unless the law on the public administration is legislated, […]
Japanese group Makita announced that it will reduce production of power tools in China for the US market due to the unpredictability of US tariffs and move this production to factories in Romania and Thailand, according to Nikkei Asia, as reported by Economica.net. The Japanese group reported business of almost EUR 640 million locally...
The Competition Council has outlined a series of concerns related to the transaction through which the Schwarz group, which operates the Kaufland and Lidl store chains in Romania, intends to take over the La Cocoș stores, according to a press release quoted by
