A third of the Romanians (33%) prefer to give for Christmas products from the category home&deco, but on the list of gifts there are also holidays, show the data of the study ‘Shopper Trends Pulse’.According to the survey made y NielsenIQ, quoted by Travelminit.ro, at European level, 37% of the budget allocated for Christmas is reserved for presents, and Romania follows the trend. Thus, most Romanians prefer to give for Christmas products from the category home&deco (33%) as well as clothes, cosmetics or jewellery.On the other hand, more and more Romanians appreciate experience more than material goods for Christmas, so that holiday offers are looked for with interest during this period.In Romania, there is a growing trend for food of local origin, which means the Romanians will try to use more brands from the country for their festive means, an initiative which beneficial impact on the national economy, consider the representatives of the online booking platform. According to NielsenIQ, almost one third (32%) of the buyers say that this year they will buy more promotion products, in the attempt to reduce costs. Similarly, the pandemics years and the development of digital platforms have changed the habits for acquisition of the consumers, and at present, nine out of ten participants consider they will use the online shops to buy presents for Christmas.Even so, as for food purchases for holiday festive meals and not only, they will rather go to physical shops, a practice turned into tradition.Set up in Cluj-Napoca, the Travelminit company has been one of the biggest players on the market of hotel booking in Romania, since 2017. In 2021, Travelminit reported 13.5 million euro from sales, in Romania and 16 million visits on the platform.
The SIGNAL IDUNA companies concluded 2024 with a total gross written premium volume of approximately RON 424 million, marking an aggregated growth of 16% compared to the previous year. These financial results reflect the consolidation of a sustainable development strategy, supported by portfolio expansion, digitalization, the launch of new solutions for both individual and corporate […]
Kantar Romania launched, during an event dedicated to their clients, "The Trust Factor – Building Brands That Endure Uncertainty", the top 20 brands that manage to inspire the greatest confidence among the Romanian consumers, based on the analysis of 162 brands from 12 sectors*. In a period marked by uncertainty and skepticism, trust becomes the […]
Balancing career success with personal growth is a challenge many professionals face today. As the pressure to achieve and perform increases, many begin to crave more than just success: they want clarity, alignment, and a deeper sense of purpose. For Lin Holmquist, business coach and one of Europe’s most acclaimed experts in Tantra, Yoga, and […]
CFR Călători, the state-owned railway company for passengers, announced that the first train entirely made up of rolling stock modernized with funds from the EU-backed Recovery and Resilience Fund (PNRR) was introduced on the Bucharest North – Constanța route. The train, which is already running, consists of a locomotive delivered by the Softronic factory in […]
The first edition of Urban Habits (nUH), a festival aiming to be “a space for ideas, debates, co-creation, and experimentation,” takes place between April 26 and April 27 at Lokal and on Erou Ion Călin Street, which will be temporarily transformed into a pedestrian space. The program will address themes ranging from innovation, design, and […]
Mall Moldova, the largest shopping center in the Moldova region, officially opened on April 17 in Iași, covering 110,000 sqm. Developed by Prime Kapital, in partnership with MAS P.L.C., Mall Moldova is part of a large-scale investment plan carried out by the two investors in Iași, worth approximately half a billion euros, which also includes […]
