December, period of winter holidays, brings to the shops online sales 28% higher than in the annual monthly average, according to a study made by a platform SaaS based on Artificial Intelligence (AI)."The Christmas holidays are a new peak shopping period in eCommerce. And this time, we looked at a representative sample of online stores, and the measurements show an overall sales increase of 28%. What we see differently from Black Friday, another peak period we just passed, is a greater focus on furniture, equipment and accessories, and a reduction in growth for a key Black Friday area, the electronics category," says Vlad Marincas, CEO and co-founder of Aqurate. The top 7 online sales growth categories in December were: furniture (+58.8%), equipment and accessories (+53.4%), children and baby products (+50.9%), books and multimedia (+48.8%), arts and entertainment (+27.8%), food, beverages and tobacco (+27.6%) and electronics (+23.5%). According to the press release of the company, Aqurate helps with the collection of data with which the users of online shops interact, and the introduction of the data in the browser of products recommendation. The AI solution is based on the analysis and interpretation of huge volumes of data regarding the behavior of the clients – products bought, clicks, products in the basket and others. This compares the similar actions of different users and estimate, through AI, what would be interesting for each user.Aqurate Personalize increases income from Commerce by 23% through product recommendations AI generated, personalised to each visitor of the sites. The service increases both the conversion rate from eCommerce and the average value of the order.In the first month of the year, Aqurate announced that they surpassed 1,600,000 orders processed through online shops which use its AI product recommendation algorithm.
According to a study conducted by Raiffeisen Bank Romania in collaboration with Appinio, a global market research company, 3 in 10 Romanians feel Blue Monday as one of the most challenging days of the year. The main causes of emotional discomfort are cold weather, excessive holiday spending, and accumulated fatigue. Five out of ten Romanians […]
Former prime minister Victor Ponta, still a member of the Social Democratic Party (PSD) and an adviser to PM Marcel Ciolacu despite his pro-sovereignist statements, confirmed that he does not rule out entering this year's presidential race. He said, "I have no one to vote for," and indicated that the current ruling coalition has no […]
Romania’s gross domestic product (GDP) per capita, adjusted for purchasing power parity (PPP), reached 78% of the European Union average in 2023 (74% in 2022), according to data from the statistics office INS confirmed by Eurostat. Poland and Hungary followed closely, both at 77% of the EU average. The lowest GDP per capita relative to the EU average […]
Romania’s economy will accelerate to a 1.8% growth rate in 2025 and 2.5% in 2026, according to the forecast issued by UniCredit for the region. The strongest growth rate this year is expected in Serbia (over 4% y/y), with Slovakia (+1.6%) marking the weakest performance. Wages will continue to grow in the region, outpacing inflation and […]
The volume of natural gas used by Romania in the first eleven months of 2024 decreased by 2.7% y/y to 8.6 million tonnes of oil equivalent (toe) while its production edged up by 1% y/y to 6.9 million toe, according to data published by the statistics office INS. Imports of natural gas thus decreased by […]
The detergent and cleaning products manufacturer Sano, owned by the family of Israeli businessman of Romanian origin Bruno Landsberg, is preparing to develop a new logistics center near its factory in the western part of Bucharest (Pantelimon), for the storage of hygiene products, according to documents consulted by
