December, period of winter holidays, brings to the shops online sales 28% higher than in the annual monthly average, according to a study made by a platform SaaS based on Artificial Intelligence (AI)."The Christmas holidays are a new peak shopping period in eCommerce. And this time, we looked at a representative sample of online stores, and the measurements show an overall sales increase of 28%. What we see differently from Black Friday, another peak period we just passed, is a greater focus on furniture, equipment and accessories, and a reduction in growth for a key Black Friday area, the electronics category," says Vlad Marincas, CEO and co-founder of Aqurate. The top 7 online sales growth categories in December were: furniture (+58.8%), equipment and accessories (+53.4%), children and baby products (+50.9%), books and multimedia (+48.8%), arts and entertainment (+27.8%), food, beverages and tobacco (+27.6%) and electronics (+23.5%). According to the press release of the company, Aqurate helps with the collection of data with which the users of online shops interact, and the introduction of the data in the browser of products recommendation. The AI solution is based on the analysis and interpretation of huge volumes of data regarding the behavior of the clients – products bought, clicks, products in the basket and others. This compares the similar actions of different users and estimate, through AI, what would be interesting for each user.Aqurate Personalize increases income from Commerce by 23% through product recommendations AI generated, personalised to each visitor of the sites. The service increases both the conversion rate from eCommerce and the average value of the order.In the first month of the year, Aqurate announced that they surpassed 1,600,000 orders processed through online shops which use its AI product recommendation algorithm.
Two Romanians were arrested during Sunday night, May 11, after robbing empty houses in the evacuated mountain village of Brienz located in the Swiss canton of Graubünden. The village had been evacuated since November due to rock falls. The locality was, however, monitored by the authorities to prevent break-ins. The would-be thieves apparently tried to […]
The European Bank for Reconstruction and Development, or EBRD, has revised its estimates regarding the evolution of the Romanian economy in 2025 downward to 1.6%. The bank expects Romania’s GDP to grow 0.2% less than the 1.8% estimate made in February, and to increase by 2.4% in 2026. Romania's GDP growth slowed to 0.8% in […]
During a meeting on Monday, May 12, the Cluj-Napoca Local Council approved a draft resolution that imposes smoking restrictions in several public spaces in the city, including public transport stations, parks, and sports facilities. The resolution was adopted with 22 votes in favor and 3 abstentions, and will come into effect 90 days from the […]
An internal survey by Romanian Business Leaders, which does not have national representativeness but was answered by 417 entrepreneurs, shows that 62% of entrepreneurs expect to have to make layoffs, while a third expect the number of employees to remain the same. The expected layoffs are directly connected to the possibility of Romania choosing a […]
Romanian Istvan Kovacs will be the main referee for the UEFA Champions League final between Paris St-Germain and Inter Milan, which will be played on May 31 in Munich. The match will be Kovacs’ third European final in the last 4 years. The 40-year-old referee has previously officiated the UEFA Europa Conference League final in […]
Over 70 museums across Romania will open their doors after hours for the 21st edition of Night of Museums, one of the country's most anticipated cultural events. Held on the night of May 17, the event offers visitors a unique opportunity to explore exhibitions, installations, and creative activities in an unconventional, late-night setting. From major […]
