Due to the Pentecost holidays, we will resume our activity tomorrow, 10 06 2025
Social Media remained the main driver of traffic for 89% of the online stores in CEE in 2023, relatively stable on the year, while PPC declines from 43% to 37%, according to a study co-developed by Mediapost Hit Mail Bulgaria and partners, including eCommerce Academy.
Meanwhile the contribution to the overall traffic of the eCommerce stores in the region grows for both SEO, from 28% last year to 34%, and Influencer relations, from 11% to 15% at end-2023.
“Social media and PPC still remain the main channels to drive traffic to the online stores but, as within any line of business, the size of the allocated budget determines the impact in the overall traffic. Other channels, like offline events, influencer relations, banners and affiliates are starting to close the gap and grow in terms of relevance. Traffic, sales, trends and much more insights will be available within the largest regional industry event we will be hosting in Sofia, next year – the Balkan eCommerce Summit,” said Nikola Ilchev, eCommerce Academy and Balkan eCommerce Summit founder.
While in terms of attracting traffic the main drivers remained relatively stable in 2023, cross-border appeal is growing for the eCommerce businesses. In 2023, half of the online businesses in the region still did not sell cross-border, but 32% planned to start – slightly up from the 30% who stated their willingness to go international in the previous year.
If 7% of the eCommerce businesses part of the study were already selling their products and services abroad in Romania, 7% more of the respondents claim they intend to start selling internationally, to Romania, as well. The main challenge for successful cross-border sales remained, in 2023 as well, the courier delivery service, for a third of the respondents.
eCommerce Academy is a community of e-merchants, online stores service providers and experts in eCommerce, founded in Bulgaria in 2016. Among various industry relevant events, eCommerce Academy will hold, for the third consecutive year, the Balkan eCommerce Summit in Sofia, on April 4-5, 2023. More information about the event is available at balkanecommerce.com.
The information provided by KomuniK
Due to the Pentecost holidays, we will resume our activity tomorrow, 10 06 2025
President Nicusor Dan on Thursday said that all political parties currently engaged in discussions - the Social Deocratic Party (PSD), the National Liberal Party (PNL), the Save Romania Union (USR) and the Hungarian Democratic Union of Romania (UDMR) - want to join the government.'I am very pleased that all the parties engaged in discussions want […]
More than half of Romanians think that PSD, PNL, and UDMR should be included in the next government, according to an INSCOP Research barometer conducted between May 26–30, 2025. “Survey participants were asked to indicate, for each parliamentary party, whether they believe that party should be part of the next government. Thus, 59.5% of […]
Cuda, Sirin and a marine drone are three types of Romanian military UAVs which are set to enter production this year at CARFIL Brasov, a subsidiary of the National Company ROMARM. They were unveiled at the Southeast Europe Special Operations Forces Forum 2025 (SEESOF) in Targu Mures - the first international expo-forum dedicated to the […]
The French Ambassador in Bucharest, Nicolas Warnery, stated, on Thursday, during a press conference, that there was "a systematic disinformation campaign" regarding his country during the presidential elections in Romania."Basically, we have witnessed a systematic disinformation campaign, sometimes with malicious interpretations, with mistakes, with lies, with the aim of harming France. Who is winning […]
Background Romania’s medium-term fiscal framework calls for the fiscal deficit to decline gradually from about 8 percent of GDP in 2024 to 7 percent in 2025 and 3 percent (or less) by 2031. With limited scope for expenditure consolidation ? given the low expenditure-to-GDP ratio ? revenue mobilization is imperative. In the short term, […]