Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Young investors' dash for cash: 18-34 year olds...

Young investors' dash for cash: 18-34 year olds twice as likely as their parents to have upped cash allocation

January 13, 2024

Younger investors are twice as likely as their parents’ generation to have increased their allocation to cash assets such as savings accounts in the last six months, according to data from the latest Retail Investor Beat (RIB) from trading and investment platform eToro.

In the study of 10,000 retail investors across 13 countries, 65% of investors aged 18-34 said they upped their cash allocation in the second half of 2023 versus just 32% of over 55s. Similar percentages are seen for the Romanian investors. The trend, which flies in the face of the traditional view of older investors favouring liquidity as they near retirement, can be explained by the reasons offered by investors.

When investors were asked about the main motivations for putting more funds in cash assets, ‘having easy access’ was the most cited reason across the younger age group (21%), an answer that fell to third place amongst over-55s, whose most common reasons were guaranteed strong returns (23%) and their willingness to de-risk (23%). A higher proportion of 18-34 year olds versus over-55s (13% vs 9%) also said that they are prioritising cash over investments in the current climate.

 

For some of the young Romanian investors (21%), increasing their cash holdings seems to be easier than investing in other assets as they do not have to monitor it, while 17% cited the fear of volatility or poor performance in the markets, with  de-risking or the need for easier access to money cited by  16% of respondents under the age of 35.  Meanwhile, older Romanin investors (over 55 years of age) are accumulating cash due to de-risking (28%) or because the high interest rates are generating guaranteed strong returns (24%).

 

Commenting on the data, eToro Global Markets Strategist Ben Laidler, said: Traditionally, younger investors have adopted a higher risk investment strategy as they have decades on their side to ride out volatility and compound returns, whilst older investors have typically de-risked as they neared retirement.

 

“However, soaring mortgage costs, rent and bills, which have a greater impact on the younger generation, have helped to flip the typical risk demographics on their head. The youngest cohort of investors clearly feel they need easy access to their money as they continue to weather higher living costs.”

As part of the study, investors were also asked how they are using or plan to use their cash. Just under a third (29%) of the younger group of investors said it would cover higher household costs such as energy bills and food, compared to 25% of older investors. More tellingly, 17% of 18-34 year olds referenced higher mortgage or rental payments, with just 6% of over-55s saying the same. Meanwhile a significant number of younger investors (19%) said they needed to hold more cash as they are trying to buy a home.

Romanian investors are somewhat different. Most young (40%) but also old (48%) took advantage of the high interest rates while 37% of the young and 44% of the old are preparing to reinvest. As the uncertainty is increasing the next important step is to have an emergency fund. For this purpose are saving 26% of the young and 32% of the old.  Increasing costs of the household are making 26% of the young and 24% of the old, use their cash.  Interestingly, the largest percentage of investors that are in the process of buying a house are the ones over 55 years old  and the ones between 35 and 44 years old (16%), followed by the below 35 years (14%) and 45 to 54 years old (11%). This might be the result of the Romanian government decision to increase VAT on real estate transactions at the beginning of 2024 which made a lot of people rush to buy properties at the lower VAT.

Bogdan Maioreanu, market analysts said: “Romanian investors are taking advantage of high interest rates and are planning for an uncertain future. They are also preparing for opportunities that may arise in the markets. Many investors have maintained high allocations to tech stocks and crypto assets that have been the best performers of 2023. The big question for 2024 is if younger investors will increase their stock market exposure as inflation falls further and central banks slash interest rates.”

Questions around cash allocation were asked only to those investors who hold cash assets in their portfolio (67%), with this being the most held asset class globally, followed by domestic stocks (51%), domestic bonds and foreign stocks (both 34%).  Almost 69% of the Romanian investors are having cash in their portfolios followed by currencies (58%), crypto (51%), domestic stocks (45%), foreign equities (37%) and domestic bonds (36%).

The information provided by KomuniK

Read in full - click here
Future of Boards – Awards Gala 2025 celebrates boards and leaders shaping the leadership of tomorrow

On October 30, 2025, Envisia will host the 3rd edition of the Future of Boards Gala. The event brings together board members, executives, and governance ecosystem partners for an evening dedicated to recognizing responsible leadership, corporate governance, and high-performing boards. The six award categories celebrate individuals and boards who, through courageous decisions and integrity, create […]

Europe’s Property Finance Market Enters a New Phase of Stability

The European real estate debt market is showing clear signs of recovery, supported by stabilized interest rates, competitive lending, and renewed investor confidence. According to AEW’s latest research, the credit financing gap across Europe is narrowing, with improved lending conditions helping to ease refinancing pressures that have weighed on the sector in recent years. Between […]

French retailer Carrefour reportedly considering selling assets in Romania

French retail chain Carrefour may want to sell its stores in Romania and exit the market, according to the French publication L’Informe. Moreover, it would also like to get rid of its operations in Poland and Argentina, according to the same source. So far, Carrefour has reportedly only analyzed a possible exit from the local […]

Few Romanians plan to increase spending this Black Friday compared to 2024, survey shows

Romanians are not looking forward to Black Friday with more enthusiasm than last year, according to a recent survey. The main reasons are economic instability and the decline in purchasing power. Around 22% of Romanians say they will not buy anything on Black Friday 2025, and only 15% of Romanians plan to spend more compared […]

Romanian elected as first woman president of European Association for Quality Assurance in Higher Education

Cristina Ghițulică, a faculty member at the Faculty of Chemical Engineering and Biotechnologies (Politehnica Bucharest), was elected as the first woman president of the European Association for Quality Assurance in Higher Education, or ENQA. Ghițulică is the director general of the Romanian Agency for Quality Assurance in Higher Education. She was elected to head ENQA […]

Bucharest National Opera announces “Dance of Velvet Steps” performance for special needs audience

The Bucharest National Opera and the Kinetobebe Association announced “The Dance of Velvet Steps,” a premiere performance for the audience with special needs, on Sunday, November 16. The show consists of a ballet performance adapted and made accessible for children and adults with disabilities.  The performance is primarily addressed to children and adults with special […]