The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
The RO e-Transport system is a key component of the digitisation effort of the National Agency for Fiscal Administration (NAFA). Launched as part of an extensive strategic plan, this system is fundamental to modernising and streamlining tax processes in Romania. By implementing the RO e-Transport system, NAFA's main objective is to reduce the VAT gap […]
Romania recently sent aid to the Gaza Strip through the maritime corridor from Cyprus and the new jetty constructed by the US in the northern part of the Palestinian enclave. The country is also set to receive and treat Palestinian children. Romania’s aid, which includes over 88,000 canned food items, is part of the effort […]
Bucharest mayor Nicușor Dan received donations amounting to EUR 400,000 in the pre-electoral campaign, out of which EUR 100,000 from the Save Romania Union (USR), he explained at a press conference where he evaluated his mandate. Dan is running as an independent for a second mandate, backed by the United Right Alliance (ADU), made up of the […]
Romania’s Financial Supervisory Authority (ASF) has withdrawn the operating license of FAST Brokers after the company's head was arrested. Last year, the brokerage company won a three-year bid with the Romanian Army. Additionally, FAST Brokers won, as the sole bidder, the life insurance policies for Navy soldiers, valid until October 27, 2025. To motivate its decision, […]
The airport serving Oradea, in northwest Romania, inaugurated a new terminal on Saturday, May 18. Covering an extended area of 12,500 sqm, it doubled the airport’s capacity to 800 passengers per hour. Under the same project, digitized systems were introduced to facilitate passenger and baggage processing, a smart building management system was implemented, and the […]
A ship navigating under the Tanzanian flag sank on Saturday morning, May 18, in the Black Sea, after colliding with another 26 nautical miles from the Romanian coast. Eight crew members were rescued, but three were reported missing. At the time this news was published, the searches were suspended. The representatives of the Constanţa Court […]
