The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
Construction and real estate development company Novarion has announced its intention to list on the AeRO market of the Bucharest Stock Exchange by the end of the year or at the beginning of next year. Listing will take place following a EUR 70,000 grant obtained through the EU-backed National Recovery and Resilience Plan, or PNRR. […]
“The Robot Cellist,” the visionary project of international artist Fredrik Gran, will perform during GoTech World 2025, the largest IT and digital solutions expo-conference for the business environment in Central and Eastern Europe. Created by Swedish composer Fredrik Gran, “The Robot Cellist” reinterprets the cello through technology, blending tradition with innovation. It has already appeared […]
Romania is 7th in a ranking of the fastest Wi-Fi connections available onboard trains in 18 countries in Europe and Asia, according to an analysis by internet speed testing service Ookla. With a median download speed of 12.46 Mbps, Romania offers Wi-Fi more than twice as fast as Italy (4.78 Mbps) and Poland (4.72 Mbps), […]
Bucharest’s Botanical Garden will once again be illuminated this fall as the “Garden of Lights – Small World” exhibition opens to the public on October 24. The nighttime event will feature thousands of light installations, colorful lanterns, multimedia projections, and interactive displays inspired by landmarks and cultures from around the world. Visitors will embark on […]
The Metropolis Foundation announced the start of construction works on Romania’s largest pediatric psychiatry hospital, a project valued at over EUR 16.5 million. The new facility will be built within Bucharest’s “Prof. Dr. Alexandru Obregia” Psychiatric Hospital. The 3,900 sqm building will include modern wards, medical offices, occupational and virtual reality therapy rooms, sensory and […]
Global enterprise AI agent platform Wonderful announced on Monday, October 13, that it entered the Romanian market and appointed Lucia Stoicescu as Country Manager. Founded in early 2025 by Bar Winkler (CEO) and Roey Lalazar (CTO), Wonderful provides an integrated agent platform allowing enterprises to build, manage, and monitor AI agents serving customers. Winkler previously […]
