The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
On November 20th, 2025, the Bucharest Stock Exchange (BVB) celebrated 30 years since its reopening, organizing a series of anniversary events along with various representatives of the Romanian capital market. Three decades ago, the first transactions took place on the BVB, and the Romanian investment landscape as we know it today began to take shape. […]
With the holidays just around the corner, we’ve created the new Collection of Boromir Infused Cozonac with natural vanilla syrup and pistachio. Unique, slightly moist, and richly filled, our latest assortments of Boromir Infused Cozonac make every festive moment with your loved ones even more special. Each bite melts in your mouth, bringing warmth, comfort, […]
Romanian airline AnimaWings announced on Friday, November 21, that starting in 2026, it will operate five new air routes from Timișoara International Airport, serving holiday destinations in Italy and Greece. The new connections include Athens (ATH), Olbia – Sardinia (OLB), Kefalonia (EFL), Thessaloniki (SKG), and Kavala (KVA). “We want Timișoara to become a reference point […]
President Nicușor Dan promulgated a law establishing October 29 as Queen Marie Day, following the bill’s adoption by the Chamber of Deputies on October 28, news agency Agerpres reported. The new law designates the date as a day dedicated to commemorating the life and historical contribution of Queen Marie of Romania. On October 29, public […]
Horaţiu Potra, the mercenary leader with alleged ties to Russia who previously fled Romania, was placed under preventive arrest for 30 days after his extradition from Dubai. He is investigated for attempted actions against the constitutional order, violation of the regime of weapons and ammunition, and violation of the regime of explosive materials. The same preventive […]
Nicușor Dan is the political figure in whom Bucharest residents have the most trust, according to a survey by INSCOP Research. The former mayor, now head of state, is followed by prime minister Ilie Bolojan. More precisely, 44.2% of the total sample state that they have quite a lot or very much trust in Nicușor […]
