The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
Close to 1.8 million Bucharest residents are expected to cast their ballot on Sunday, December 7, to elect the city's next mayor. The post has been vacant since Nicușor Dan was elected president this May. He had secured a second mandate as mayor of Bucharest in June 2024, having won over 48% of the votes. […]
I am a bit late to the party, but I have thoughts (and concerns) on Radu Jude’s much talked-about Dracula, and even more thoughts (and compliments) on other films that I fear might have gone under the radar a bit. Let’s go! There is no more recognizable marketing asset for the local tourism (and no […]
Waterdrop®, brandul european care a redefinit experiența de hidratare prin soluții sustenabile și design minimalist, lansează în România colecția AO26 în Ediție Limitată, inspirată de dinamica și ritmul inconfundabil al Australian Open. Noua colecție aduce în prim-plan produse create pentru cei care își doresc hidratare de nivel profesionist în viața de zi cu zi, de […]
The 33rd edition of Concerto di Natale, held on December 13, 2025, at the Auditorium Conciliazione in Rome, will feature Romanian artists Stephanie Radu and Alin Stoica. The concert, a Christmas emblem, brings artists from all over the world before the international public. Soprano Stephanie Radu will perform two special moments, namely “Regalo di Natale,” her […]
North Bucharest Investments has been honored at the CIJ Awards 2025 with the Best Residential Real Estate Agency of the Year distinction — a recognition of the company’s performance, dedication, and strong positioning within Romania’s high-end residential market. “This award is about people. About those who choose, every single day, to believe in this company, […]
Romania ranks 11th in the world in the EF English Proficiency Index 2025, with a “very high” level of English language skills. According to the index, which represents one of the most extensive global studies on language competence, adults in Romania show a high level of English knowledge. English remains the main international language of communication, […]
