The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
TikTok has launched an Election Center dedicated to Romania's upcoming elections as part of its broader effort to protect "the integrity of the platform" and promote access to reliable information. The initiative is supported by a new media literacy campaign and ongoing collaboration with more than 20 fact-checking partners, the company said in a statement. […]
Romanian acting president Ilie Bolojan met on Friday, April 25, with a delegation from the Office for Democratic Institutions and Human Rights, or ODIHR, of the Organization for Security and Cooperation in Europe (OSCE), according to a statement from the presidential administration. The acting president told the delegation that Romania "is faithful to democratic principles […]
Shareholders of Romanian oil company OMV Petrom recently approved the distribution of record dividends amounting to RON 2.8 billion (EUR 562.6 million) for the 2024 financial year, as well as the 2025 budget, which provides for investments of RON 8.1 billion (EUR 1.6 billion). The decision was taken during the Ordinary and Extraordinary General Meetings […]
The 2025 edition of the European Film Festival (FFE), which takes place this year in Bucharest and nine other cities, will screen more than 40 feature films, 28 of which are national premieres. The festival will also present two selections of short films, also screened as national premieres. Among them are 11 documentaries, 13 films […]
Update: The Romanian Ministry of Foreign Affairs said in an official press release that the Romanian citizen was initially detained in the Abkhazia region four months ago and was later transferred to Sochi, Russia. "Steps have already been taken to provide consular protection and assistance with the central and local authorities, in accordance with international regulations," […]
Russia’s Federal Security Service, FSB, said on Friday, April 25, that it arrested a 23-year-old Romanian citizen on suspicion of spying for Ukraine by sharing the locations of Russian air defense systems. The unnamed man is accused of collecting and transmitting information about air defense sites in the Black Sea resort city of Sochi to […]
