The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
Oxygen Resort, a development located in central Romania’s Harghita county, has inaugurated its first bungalows. The first 18 bungalows are already functional, with another 17 units to be completed in the next stage, bringing the total to 35. The inauguration of the bungalows “marks the transition from a center dedicated predominantly to recreational activities to […]
Romania carried out a new medical evacuation mission for civilians from Gaza on Monday, December 8, transporting eight Palestinian patients and 29 accompanying relatives to Bucharest for treatment, according to the Department for Emergency Situations (DSU). The patients were evacuated aboard a Romanian Air Force C-130 Hercules aircraft after lacking access to adequate medical care. […]
City Grill Group closes 2025 with €3 million in investments directed toward restaurant infrastructure upgrades, accelerated digitalization and the evolution of the culinary experience. The group continues its multi-year development program in a market that is redefining its benchmarks for quality, atmosphere and guest experience. One of the most extensive projects completed in 2025 was […]
MerchantPro, the SaaS eCommerce platform used by over 2,000 online stores in Romania, together with NETOPIA Payments, announces the launch of the AI Checkout solution with One Click Payment, opening the door to agentic payments in the local digital commerce space. The integration enables merchants in the MerchantPro ecosystem to activate one-click card payments with […]
The Romanian Customs Authority and the Ministry of Finance have submitted the country's bid to host the future EU Customs Authority (EUCA) in Bucharest. The EUCA is meant to help national customs authorities streamline processes for businesses, ensure the effective collection of duties and taxes for EU and national budgets, and reinforce the single market's […]
There are 17 legal public holidays in Romania in 2026, and 12 of them fall on weekdays. This means employees will have more time off without using their annual vacation days. The year begins with the possibility of an extended break, as January 1–2 fall on Thursday and Friday, while January 6–7 (the feast days […]
