The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
Vastint Romania has officially launched the second phase of its flagship urban regeneration project, Timpuri Noi Square, in Bucharest. The new development will add over 60,000 square meters of gross leasable area (GLA), doubling the office and commercial capacity of the complex to a total of 112,000 sqm. The expansion includes two new Class A […]
Roberta Metsola, the president of the European Parliament, received the Timișoara Award for European Values on Thursday, May 22. The prize honors figures who support European values. A jury of five gave Metsola the award. Iulia Motoc - a judge at the International Criminal Court, Cristian Măcelaru - music director of the National Orchestra of […]
Romania has received two additional F-16 Fighting Falcon aircraft from Norway, marking the latest delivery in the country’s ongoing effort to modernize its air force. The jets landed on Thursday, May 22, at the 71st Air Base “General Emanoil Ionescu” in Câmpia Turzii, the Ministry of Defense announced. The delivery is part of a broader […]
During the past years and increasingly in the last months, Romania was subject to a sustained campaign of manipulation and informational interference of foreign origin aimed at influencing the country's public opinion and, more recently, its elections, according to a Romanian Foreign Ministry note. This campaign is still ongoing and has all the hallmarks of […]
There was no retail project completion in Q1 in Romania, but the delivery pace significantly picked up in April and May, when roughly 150,000 sqm of new schemes opened (including one super-regional shopping center – Mall Moldova – in Iasi). This area represents 80% of the entire 2024 new supply, according to data from real […]
DN AGRAR Group (BVB: DN), Romania's largest integrated livestock farm and leading producer of cow milk, closed the first quarter of 2025 with a turnover of RON 51 million (EUR 10 million), an increase of approximately 27% compared to the same period last year. The growth was fueled by an increase in both the volume […]
