The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
Faster declines in orders and output fail to dampen future outlook Reduced demand for inputs sees inflationary pressures cool... ...and supplier performance improve for the first time on record The Romanian manufacturing downturn deepened in March, as firms signalled a deterioration across all elements of the headline PMI. New orders and output decreased at faster […]
Digital services revenue is estimated to rise by 44%, expanding from 34% to nearly half (49%) of companies revenue by 2029, according to a report compiled from IDC surveys across Europe, Asia-Pacific region (APAC), and the Middle East demanded by Endava (NYSE ‘DAVA’), a leading technology services company combining world-class engineering, industry expertise, and a […]
On Monday, March 31, a detachment of the Romanian Air Force called "Carpathian Vipers" began executing an enhanced air policing mission in Lithuania. The mission will last four months, between April and July 2025. The "Carpathian Vipers" detachment, consisting of approximately 100 military personnel and four F-16 Fighting Falcon aircraft, will carry out missions alongside […]
On Tuesday, April 1, controversial brothers and influencers Andrew and Tristan Tate left for Dubai after meeting with DIICOT prosecutors. Before they departed, the brothers mentioned that they would return to Romania within the legal period of two months, in accordance with the obligations of judicial control. "On April 1, 2025, Andrew Tate and Tristan […]
Wizz Air has officially opened its base at Bucharest Băneasa Airport, the capital’s secondary one, which will be served by an Airbus A321neo aircraft. An additional aircraft will also operate from Bucharest’s Henri Coandă Airport (Otopeni) from August 1, bringing the total number of aircraft based in Bucharest to 21 this summer, the carrier said. […]
A blood donation event will take place on Friday, April 4, at the Bucharest City Hall. Participation will be allowed only after phone confirmation from the organizers. Blood donation at the event is not remunerated, but each donor has the right to receive the results of the tests performed. They also receive meal vouchers worth […]
