The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
The forecasts made by managers in the second half of 2024, as expressed in the CONFIDEX study, were more pessimistic than the actual economic reality of Romania. The onset of the year, however, marked by surprising events, international geo-political tensions, and the unpredictability of the upcoming presidential elections in Romania, may heighten the caution levels […]
Arval Romania has recently launched Arval Re-Lease, a new service dedicated to the local market focusing on the leasing of used vehicles that have completed an operational leasing contract. Arval Re-Lease is designed to meet the common needs of companies, offering comprehensive solutions to reduce costs associated with vehicle rental, insurance, and maintenance services. Arval […]
Bogdan Crețu’s novel Mai puțin decât dragostea/ Less Than Love is Romania’s nomination for this year’s European Union Prize for Literature (EUPL). The European Union Prize for Literature (EUPL) recognizes emerging fiction writers from the European Union and beyond. Each year, national juries choose their proposal in a rotating selection of countries participating in the […]
Interim president Ilie Bolojan is attending the European Council in Brussels on Thursday, March 6, to signal Romania’s position in favor of strengthening NATO's European pillar, supporting Ukraine, and increasing defense spending. He also met with several European leaders before the summit, including the next chancellor of Germany. European leaders met in Brussels to discuss […]
Russia carried out 34 hybrid attacks against Romania in 2024, according to a report presented in the Italian Parliament, based on information published by Romanian authorities regarding last year’s annulled presidential elections. On March 3, Italy’s ambassador to Bucharest, Alfred Maria Durande, announced that foreign forces were involved in the 2024 presidential elections in Romania....
Le Bistrot Français, part of the prestigious hospitality associations Relais & Châteaux, has started a collaboration with Chef Tom Meyer, one of the most appreciated French cooks, awarded by the Michelin guide and holding the title of Meilleur Ouvrier de France. Starting Monday, March 3, the restaurant’s menu will bear his signature, marking a special […]
