The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
Representatives of the ruling Social Democratic Party, PSD, gathered for a congress in Bucharest on Friday, November 7, to elect new leadership and to amend the party’s Statute. The only candidate for party leader is Sorin Grindeanu, who held the interim position after Marcel Ciolacu's resignation in May. In his speech at the congress, Sorin […]
The e-commerce sector recorded strong early results on Black Friday 2025, according to real-time data released on Friday, November 7, by PayU GPO Romania from its dedicated Media Center. By 14:10, the payment processor reported successful transactions totaling RON 514 million (roughly EUR 101 million). PayU said shoppers had made roughly 889,000 purchases, with around […]
Contakt Express Logistik, one of Romania’s leading retailers of mobile phone and tablet accessories, with a network of over 235 stores, is set to launch the initial public offering (IPO) between November 12 and December 3, 2025. The company offers a wide range of products, including cases, screen protectors, chargers, and gadgets, both in physical […]
Romania attracts fewer international tourists today than it did during the communist era, making it the only country in Europe in this situation, the National Association of Travel Agencies (ANAT) warned, as reported by news agency Agerpres. According to the organization, Romania received more than 3.4...
InterCapital ETF, the first international ETF provider in Romania, will launch two new exchange-traded funds on the Bucharest Stock Exchange starting November 11, 2025. The new instruments are the InterCapital CROBEX10 TR UCITS ETF, which offers exposure to the Croatian blue-chip equity market by tracking the performance of the CROBEX10tr index, and the InterCapital EUR […]
The Competition Councils of Romania, Bulgaria, and the Republic of Moldova have granted the necessary authorizations and approvals for the completion of the transaction through which Maspex Romania takes over the majority shareholding of Purcari Wineries. The Maspex Group, which has been present in Romania for nearly 30 years, became the majority shareholder of one […]
