The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
The second stage of the international Grand Chess Tour, one of the most important chess tournaments in the world, will take place in Bucharest from May 7 to May 16. The first stage of will take place in Warsaw, Poland. However, the event’s opening will take place on May 6. In addition to these two, […]
Voxxed Days Bucharest 2025 concluded the 2025 edition on 27th March, after two days of successful workshops and conferences. "I'm grateful we managed to bring together 300 developers and tech team leaders again this year, in a conference dedicated to a passionate developer community. It was a significantly bigger effort than in previous years, given […]
Romania’s civil shelters, which are to be used to protect people in the event of armed conflict, are few, unsanitary, and largely obsolete in terms of equipment, according to a report by the Court of Accounts. The audit conducted by the Court of Accounts on the situation of civil...
The organizers of music festivals Untold and Neversea have signed an agreement with the Bucharest City Hall to organize a "mega-festival" in the capital this year. The large-scale project is set for a pilot edition this year, with plans to have it "grow year by year." It will take place at Arena Naţională. The talks […]
Around 61% of Romanians say they have been the target of online fraud attempts, the most common consequences being the infection of the device with malware or viruses (42%) and the loss of money (30%), according to the latest study conducted by Reveal Marketing Research. Of those who have been targeted, 39% have experienced such […]
Showpad, active in AI-driven revenue enablement technology, announced the official launch of its Research and Development center in Bucharest. With headquarters in Ghent (Belgium) and Chicago (US), Showpad is "strategically positioning its new R&D center to tap into the rich talent pool and burgeoning technology ecosystem of Romania." It also underscores Showpad's dedication to accelerating […]
