The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
The City Hall of Oradea, in northwest Romania, has begun installing new smart parking meters as part of its ongoing modernization and digitalization of the municipal parking system. The first batch of devices has already been placed in central areas, and the entire system is expected to become operational by the end of the year. […]
Orange Romania announced the launch of the 5G+ technology in the Bucharest subway, becoming the first operator in the country to reach mobile data speeds of up to 1 Gbps in the underground network. The company has begun activating the technology in several stations and plans wider deployment in the coming weeks. The first 5G+ […]
PPC blue Romania, the electric mobility division of the PPC group, announced the expansion of its national charging infrastructure through the acquisition of the Hermes Flow network, adding 116 new charging points for electric vehicles. Most are located in the Bucharest-Ilfov region, with the rest in 10 other counties. Once fully integrated, users will have […]
Developer Nusco announced on Thursday, November 27, that it has obtained the construction permit for Phase III of the Nusco City project, which will continue the development of one of the largest urban revitalization projects in Bucharest. Mirroring Phase II, this stage will consist of seven buildings with an estimated investment of over EUR 150 million. […]
Romanian tennis player Iulian Chiriță secured two medals at the ITTF World Youth Championships 2025 in Cluj-Napoca, after qualifying for the finals in the mixed and men’s doubles. In mixed doubles in the Under-19 juniors’ competition, Chiriță and Welsh player Anna Hursey defeated the French pair Flavien Coton/Leana Hochart 3-2 in the quarterfinals, and in […]
Romania has signed a major contract with France for the acquisition of Mistral portable short-range air defense missile systems. The agreement was concluded on Tuesday, November 25, between Romania’s Ministry of National Defense and France’s Ministry of the Armed Forces and Veterans, through their respective General Directorates for Armaments. The acquisition is valued at EUR […]
