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Auchan Retail Media: The new wave of advertising for brands, powered by data and innovation

April 24, 2025

In a world where customer attention is fragmented and advertising ROI is under constant scrutiny, Auchan Romania is setting a new standard for how brands connect with shoppers. “We’ve practically revolutionized the way we communicate and interact with consumers,” says Tiberiu Dănețiu, Director of Corporate Affairs & Retail Media at Auchan Romania, as he outlines the company’s ambitious - and highly advanced - Retail Media & Data Insights...

The text of this article has been partially taken from the publication:
https://www.romania-insider.com/interview-tiberiu-danetiu-auchan-retail-media
Read in full - click here
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