Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Bergenbier S.A. launches Fresh 0.0 Pomegranate and Pink...

Bergenbier S.A. launches Fresh 0.0 Pomegranate and Pink Grapefruit

May 29, 2024

Bergenbier S.A., part of the Molson Coors Beverage Company group, continues its expansion in the non-alcoholic beer mix segment and launches Fresh 0.0 Pomegranate and Pink Grapefruit. It is already the fifth assortment of the brand that the company produces in its Ploiesti brewery.
"The Romanian consumer has started to look for different tastes, which is why Fresh 0.0 comes to meet him with a new flavor, Pomegranate and Pink Grapefruit, which is also an important element in our strategy for the non-alcoholic beer mix segment. This is a market that has been growing steadily over the last three years, that is why we are confident that the new Fresh 0.0 will be successful and this launch confirms the expansion of our non-alcoholic portfolio", said Victor Teioșanu, Marketing Director Bergenbier S.A.
The non-alcoholic beer segment also includes beer mixes, and the Bergenbier S.A. portfolio currently includes, in addition to the new assortment, the Fresh 0.0 flavors Apple and Pear, Lemon and Orange, Raspberry and Blueberry.
"The visibility of the Fresh 0.0 brand is steadily increasing from year to year, mainly because we aim, through our marketing plans, to align with market trends and satisfy consumer desires. This year, we are taking the path of optimism with the new flavor and bringing shades of pink into the glass and bold, tastes, not-too-sweet, of berry and grapefruit flavors to conquer market expectations" adds Virginia Radu, Senior Brand Manager Premium Brands.
The new Pomegranate and Pink Grapefruit flavor is low in calories, contains no artificial preservatives or colorants, and the integrated marketing campaign focuses on a positive lifestyle to give consumers the inspiration they need every day.
"An extremely important pillar facilitating the holistic development of our 0.0% alcohol portfolio is the visibility in HoReCa partner stores and locations, and the launch of a new Fresh 0.0 flavor is another step towards addressing specific purchasing missions as well as varied consumption occasions throughout the day. We have full confidence in the success of the new flavor and promise relevant and surprising activations for consumers", adds Cristina Botgros, Commercial Excellence Director.
Fresh 0.0 Pomegranate and Pink Grapefruit is already available throughout Romania in off-trade and on-trade stores, in 0.5l aluminum cans and 0.33l bottles.

The information provided by KomuniK

The text of this article has been partially taken from the publication:
https://komunik.ro/bergenbier-s-a-launches-fresh-0-0-pomegranate-and-pink-grapefruit/
Read in full - click here
PLG takes full ownership of Romanian ticketing platforms Bilete.ro, Entertix.ro and Myticket.ro

AS Piletilevi PLG (PLG), the largest ticketing operator in Central and Eastern Europe, has finalized the full acquisition of its Romanian operations, taking 100% ownership of Bilete.ro, Entertix.ro, and Myticket.ro.  The group had previously acquired a majority stake in Bilete.ro, Romania’s oldest ticketing company, in mid-2023, followed by the purchase of Ticketing Nation S.R.L. - […]

Mobexpert opens new 10,000 sqm hyperstore in eastern Bucharest

Mobexpert, one of Romania’s leading furniture and home décor retailers, has opened a new hyperstore in Bucharest, located on Theodor Pallady Boulevard. Construction of the new commercial center began in 2024, and the showroom officially opened to the public on Thursday, July 3.  Spanning over 10,000 square meters, Mobexpert Pallady features a wide range of […]

Romanian finance minister says fiscal package aligns with EU talks, aims for positive review

Romanian finance minister Alexandru Nazare said Thursday, July 3, that the government’s new fiscal package had been negotiated with the European Commission and could receive a favorable assessment if adopted before the upcoming ECOFIN Council meeting,

Journalist Ioana Dogioiu appointed spokesperson for Romanian government

Romanian journalist Ioana Dogioiu will take on the role of spokesperson for the government, the executive announced on Thursday, July 3. The appointment, it said, aims to strengthen dialogue between the government and society “in a climate that demands transparency, clarity, and trust.” “I thank Ms. Ioana Dogioiu for accepting this responsibility, which is far...

Passenger information system down at Bucharest North Railway Station

The passenger information system at Bucharest's North Railway Station (Gara de Nord), Romania's busiest train hub, malfunctioned Friday morning, July 4, according to an announcement from the national railway company CFR SA. At the time this story was published, display boards showing train arrivals and departures, the digital panels on platforms, and surveillance cameras inside […]

Nicusor Dan: Romania needs clear strategy for Black Sea, dynamic foreign, security policy

 In a very complicated international context, with permanent challenges in the area of security, defense and foreign policy, it is vital for Romania's interests to be supported both from the executive and non-governmental areas, President Nicusor Dan declared on Thursday in a message sent on the occasion of the New Strategy Center Gala and the […]