The Belgian company Ceres Pharma announces the official completion of the integration process between Dacia Plant and Viva Pharma. Internationally, Ceres Pharma is a Belgian pharmaceutical group with direct presence in 7 countries (Belgium, Italy, Hungary, Slovenia, Serbia, Romania and Bulgaria) and in over 50 markets through local distributors. The group has approximately 500 employees. The company specializes in the development, production and distribution of pharmaceutical products for women’s and family health. The integration process that started in October 2024 has concluded with the receipt of all necessary legal documents. The year 2025 thus marks the official merger of the two companies under the name Ceres Pharma Romania. Viva Pharma was acquired by Ceres Pharma NV in 2019 and Dacia Plant joined the Belgian group’s portfolio in 2022. This local consolidation is part of Ceres Pharma’s global UN1TY strategy, which aims to integrate European subsidiaries under a common identity for a unified image and operational efficiency. Ceres Pharma Romania thus integrates an extensive portfolio of food supplements, medical devices and cosmetic products. Key brands include Biseptol, Dacia Plant, Calmotusin and Parasites, which are well known and appreciated on the local market. The top ten brands in the portfolio generate approximately 92% of the company’s sales. In 2024, Viva Pharma recorded gross sales of 8.76 million EUR and Dacia Plant recorded 24.63 million EUR, with a total of over 33.4 million EUR. The management team of Ceres Pharma Romania is led by Valentin Hagiu as General Manager. Its goal will be to implement the commercial strategy that will continue last year’s positive trend supported by the integration of the portfolios and a common marketing and distribution strategy. “The completion of the integration process between Dacia Plant and Viva Pharma allows us to operate under a single brand, Ceres Pharma Romania. The integration of the teams and the expanded product portfolio provides us with a solid foundation to build a successful organization in Romania. We are targeting a 14.6% increase in sales in 2025 through integrated commercial and marketing strategies and clear long-term development plans for the Romanian market,” said Valentin Hagiu, General Manager of Ceres Pharma Romania. In addition to the commercial side, the company also includes the Ceres Pharma Manufacturing production unit in Bod, Brasov County. The factory will remain an important center for producing the portfolio destined for the Romanian market as well as for export, contributing to the group’s regional development.
The Romanian stock market benchmark – the BET Index – officially crossed the 20,000-point threshold on Tuesday, July 25, 2025, marking a major milestone in its recent surge. The BET has gained about 7.5% in the last month, setting several new record highs on its path to 20,000 points. However, the Bucharest Stock Exchange’s recent […]
If you operate as a crypto broker, you might have come across a crypto broker program — a specialized service designed to enhance broker operations, expand service offerings, and optimize how they serve their end clients. These platforms have grown in popularity, offering streamlined access to the digital asset space with tools designed to suit both […]
For its 2025-2026 season, the George Enescu Philharmonic will bring to Bucharest more than 70 Romanian and foreign conductors and soloists of top level, 75% of whom are present for the first time in its artistic programming, the institution said. Among the names that will take the stage of the Romanian Athenaeum in Bucharest starting this […]
The Neuman House, a protocol residence for former communist dictator Nicolae Ceaușescu situated in the city of Arad, in western Romania, is up for sale for EUR 2.4 million, according to an online listing by an international agency specializing in luxury property brokerage cited by Agerpres. The building belonged to the noble Neuman...
During a press conference held on Tuesday, July 29, Romanian prime minister Ilie Bolojan presented the main measures from the magistrates' pension reform project, which will be included in the third fiscal package. The project includes raising the retirement age and capping pensions. The reform is urgent and necessary, said the official, who also warned […]
UNICEF has launched the Romanian-language version of the podcast On My Mind (În Mintea mea), created to support young people's mental health, with the support of global streaming platform Spotify. The Romanian-language version of the podcast complements the work carried out by UNICEF in Romania, which is currently implementing an initiative aimed at promoting the […]
