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Dacia head: Car producers may choose other countries if Romania fails to offer competitive conditions

October 14, 2026

Car producers may choose other countries for production if Romania fails to offer competitive conditions, as companies make strategic decisions based on competitiveness and efficiency, Managing Director Dacia Brand South Eastern Europe and Country Head Romania Mihai Bordeanu said on Wednesday."Let's look at the automotive industry. It is an industry everyone considers strategic, one responsible for a third of Romania's exports, accounting for 14% of Romania's GDP, and employing 200,000 people across horizontal and vertical supply chains (a population the size of a city). It is an industry that has put Romania on the map, given that we rank sixth in Europe for car production. Well, lately, in recent years, we have begun to lose our competitiveness," Bordeanu said.According to him, energy prices are one of the factors affecting competitiveness, mentioning that energy prices doubled compared to those a few years ago, while car prices cannot double, therefore resulting in an internal competitiveness issue.Bordeanu argued that there is also an issue of external competitiveness, given that manufacturers can choose the country where they make their investments and carry out production, explaining that each company makes a strategic decision based on competitiveness and efficiency.In his view, Romania must move from discussions on competitiveness to concrete actions and insisted on the need to rapidly adopt some measures, while also warning about the risks for the automotive industry in the year to come, pointing out that once things get out of control the cost of putting everything back in order is huge.Among the measures considered necessary, Bordeanu mentioned an energy plan, labour market flexibility, and infrastructure development.Mihai Bordeanu also spoke about the need for a programme to renew the car fleet.Romania's economic competitiveness and energy costs were among the topics analysed on Wednesday during a debate organised by the Concordia Employers' Confederation, in the context of negotiations regarding the European Union's new Multiannual Financial Framework for the 2028-2034 period. 

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