During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as much as before the pandemic. The study also emphasizes that marketers anticipate a continuous growth for mobile spending over the next 12 months, while spending on social media will remain close to the new high level. Deloitte CMO Survey was the result of an analysis of almost 300 responses from top marketers active in 13 industry sectors in US.
One in three (36.1%) survey participants allocate more than 5 hours weekly to reading. 3 out of 4 respondents consider reading important for well-being and actively include it in their daily routines. The budget allocated is between 50-150 RON monthly for 60% of readers. Libris, a leading online bookstore in Romania, conducted an...
Romanian president Klaus Iohannis met with South Korea’s leader Yoon Suk Yeol on Tuesday, April 23, during an official visit to Seoul. Discussions focused on expanding the two countries’ bilateral cooperation, including in the defense sector. “Substantive discussions with president Yoon Suk Yeol, on the occasion of my official visit to the Republic of Korea. […]
Two years after the official opening of the first Popeyes restaurant in Romania, the American fried chicken chain decided to expand outside of Bucharest. The brand will inaugurate a restaurant in Pitești on Thursday, April 25, when the city’s new Argeș Mall also opens. The expansion of Popeyes is part of a more ambitious plan […]
Cannes Film Festival announced new additions to the 2024 official selection, and two Romanian productions are on the list. Trei kilometri până la capătul lumii/Three kilometers to the end of the world, the feature directed by Emanuel Pârvu, entered the competition, while Nasty, Tudor Giurgiu's documentary about tennis legend Ilie Năstase, has been selected in the special screenings category. […]
The Association of Romania's Wood Industry (AIL) accuses Greenpeace and Agent Green of attacking the entire wood processing industry with no grounds, furthermore misleadingly using specific terms to magnify the impact of its rhetoric in the international media. The two NGOs cultivate confusion between the term "old forests" (a legally undefined term) and the term […]
Update: Prime minister and Social Democrat leader Marcel Ciolacu confirmed Tuesday morning that Catalin Cirstoiu is no longer running for the Bucharest mayor seat. Instead, former mayor Gabriela Firea will join the race as PSD’s candidate. “The decision for PSD and PNL to have their own candidates for the Capital City Hall was difficult. but it’s […]
