Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Digital Health Index : Auto, Banks, Retail, Telecom, Pharmacies,...

Digital Health Index : Auto, Banks, Retail, Telecom, Pharmacies, Clinics, DYI and Soft Drinks, category leaders during July 2021

October 6, 2021

July 2021 continues in digital the idyllic reality from the beginning of summer. The landscape created by the brands remained relaxed this month as well, a period of festivals and outdoor parties. People needed this freedom, to return to “normal”, a little normalcy before the threat of 4th wave of COVID-19.   “During July, the relaxation that we all felt starting June was confirmed, which is also confirmed by the results of the brands from DHI. People enjoyed the various opportunities, and brands continued to approach the area of influencers partnerships and collaborations. However, we are preparing for a more sensitive period, especially in the context of a new pandemic wave, because we already feel this “threat”, sais Madalina Tataru, Data & Analysis Manager – Digitas România.   Regarding the Auto category, we notice that the highest % of viewership comes from Facebook (52%) and from the press (39%). The Auto and Telecom categories give great importance to forums, as they are the place where users share their experience with the brand. DIY is a sector in which the press has had a great importance in generating visibility for the brand (50% viewership compared to 35% mentions). In the Pharma category, Instagram was the source that ensured more than 50% of brand visibility in July, while in Retail there is a much more varied communication than in previous months – products, contests, CSR, cultural events. At the level of Soft Drinks category, there was a decrease in most brands compared to June, three of them having decreases of over 30%.   Regarding the channels of communication, there is an increasing diversification, and the positive constants remain: the presence of influencers, the increase in the number of content partnerships and the increase, on certain categories, of audio content (eg. Podcasts).   Digitas’ recommendation for brands is: continue to pay attention to consumer behavior, stay close to their communities, adapt to their true, mixed reality, but at the same time, not to forget the recently accumulated anxiety, in order not to lose connection.   The Digital Health Index offers monthly, starting October 2021: Optimization for the mix of digital channels; Determination of the best messages for the brand, taking into consideration the territories occupied by the competition; Identifying the most appropriate mix of formats tested and optimized for each channel; Identifying the topics to build a contextual communication; Winning strategies and needed tools to be on parity or even to outperform competing brands and reduce the lack of communication between brand and consumer. Publicis and Digitas Romania, with the support of THE DATA INTELLIGENCE TEAM from Publicis Groupe Romania, have developed the Digital Health Index, a proprietary tool to measure brands health in digital. DHI has been specifically designed to provide clients with real-time relevant information about the status of their brands – from brand X-rays and competition to various predictions for best business decisions.

Read in full - click here
Romanian film review – Politics, Genre, Classics, Surprises: Berlinale 2025 & Visuali Italiane

The 2025 edition of the year’s first major film fest in Europe (and one of the biggest worldwide), the Berlin International Film Festival, took place between 13 and 23 February. My notes come with a bit of delay, as I was also hit by the festival flu that got so many of us sniffling and […]

RoEM Analysis: Romania’s GDP to advance by only 1.5% in 2025, with uncertainties stemming from domestic and regional economic and political risks

In the absence of current negative influences, Romania’s economy could have an annual growth potential of 3-4%. Political instability and global geopolitical risks are dampening growth. Economic growth in 2024 was driven by wage increases and accelerating consumption, satisfied however largely through imports. Due to a decline in domestic economic competitiveness, net exports contributed negatively […]

Bucharest Stock Exchange launches financial education section on Research Hub platform

The Bucharest Stock Exchange (BVB) announced on Thursday, March 13, the launch of a new financial education section on the BVB Research Hub platform, dedicated to retail investors. The capital market operator said that it started this project out of the need to increase the level of financial education and promote the investment culture. It […]

Romanian governing coalition's presidential candidate to launch a podcast and invite critics

The Romanian governing coalition's presidential candidate, Crin Antonescu, announced on Thursday, March 13, that he is launching a podcast designed to popularize his candidacy before the May elections. Antonescu, who is backed by the alliance made up of the Liberals (PNL), Social Democrats (PSD), the Democratic Alliance of Hungarians (UDMR), and the minorities, stated that he will […]

Civic Digital Incubator trains teachers in Romania on online rights, responsibilities

Some 4,500 teachers will learn about rights and responsibilities online, accessibility, inclusion, online well-being, and ethics as part of Incubatorul Civic Digital (ICD - The Civic Digital Incubator), a digital citizenship and democratic culture project implemented by Institutul Intercultural Timișoara, Asociația TechSoup and Școala de Valori. The project, which offers free training, is aimed at […]

Artificial Intelligence and GDPR: How is personal data protection ensured in the era of algorithms?

Mihaela Murariu, Attorney at Law at Grecu Partners Business Law Firm, analyzes the impact of Artificial Intelligence on personal data protection. Artificial intelligence (AI) has become a ubiquitous technology, used in more and more fields, from marketing and healthcare to recruitment and financial services. However, the widespread use of AI raises numerous questions about privacy […]