Social Media remained the main driver of traffic for 89% of the online stores in CEE in 2023, relatively stable on the year, while PPC declines from 43% to 37%, according to a study co-developed by Mediapost Hit Mail Bulgaria and partners, including eCommerce Academy.
Meanwhile the contribution to the overall traffic of the eCommerce stores in the region grows for both SEO, from 28% last year to 34%, and Influencer relations, from 11% to 15% at end-2023.
“Social media and PPC still remain the main channels to drive traffic to the online stores but, as within any line of business, the size of the allocated budget determines the impact in the overall traffic. Other channels, like offline events, influencer relations, banners and affiliates are starting to close the gap and grow in terms of relevance. Traffic, sales, trends and much more insights will be available within the largest regional industry event we will be hosting in Sofia, next year – the Balkan eCommerce Summit,” said Nikola Ilchev, eCommerce Academy and Balkan eCommerce Summit founder.
While in terms of attracting traffic the main drivers remained relatively stable in 2023, cross-border appeal is growing for the eCommerce businesses. In 2023, half of the online businesses in the region still did not sell cross-border, but 32% planned to start – slightly up from the 30% who stated their willingness to go international in the previous year.
If 7% of the eCommerce businesses part of the study were already selling their products and services abroad in Romania, 7% more of the respondents claim they intend to start selling internationally, to Romania, as well. The main challenge for successful cross-border sales remained, in 2023 as well, the courier delivery service, for a third of the respondents.
eCommerce Academy is a community of e-merchants, online stores service providers and experts in eCommerce, founded in Bulgaria in 2016. Among various industry relevant events, eCommerce Academy will hold, for the third consecutive year, the Balkan eCommerce Summit in Sofia, on April 4-5, 2023. More information about the event is available at balkanecommerce.com.
The information provided by KomuniK
Daniel Christian Hulea, a Romanian man accused of contributing to the NetWalker ransomware attacks, has been sentenced to 20 years in prison after pleading guilty to conspiracy to commit computer fraud and wire fraud, according to a public announcement from the US Department of Justice. NetWalker was a Ransomware-as-a-Service operation launched in 2019, which recruited […]
The new Romanian government, headed by the same Social Democratic prime minister, Marcel Ciolacu, recently made its governance program public. Among its objectives are reducing the level of bureaucracy, maintaining the flat tax rate, and reducing the budget deficit to 7% in 2025. To reach its goals, the government reduced the number of ministries to […]
The European Commission (EC) announced on Monday, December 23, that it disbursed payments under the Recovery and Resilience Facility (RRF) to Czechia, Germany, Italy, Portugal, and Romania, totaling EUR 26.8 billion in loans and grants. Under this latest disbursement, Romania received EUR 37.05 million as part of its second payment request. By comparison, according to the...
Romanian film trilogy Moromeții, directed by Stere Gulea, will be presented at the 54th edition of the Rotterdam International Film Festival, taking place from January 30 to February 9, 2025. This renowned European event, which annually presents hundreds of films across more than 20 sections, will feature the three films - Moromeții (1987), Moromeții 2 […]
Romania issued state aid worth EUR 1.3 billion during 2019-2023, with 62% of the projects being granted to foreign companies, according to an analysis conducted by EY Romania. The sectors that benefited the most from aid were the automotive industry, technology, manufacturing (light industry), medical industry, and the food and beverage industry. According to the […]
The Abracadabra – Secrets of Magic interactive exhibition will transform Arcub – Hanul Gabroveni in Bucharest into a magical universe starting December 27, 2024. Running until May 4, 2025, the event offers visitors the opportunity to explore a labyrinth of magic, featuring over 20 interactive attractions and more than 500 live performances by MAGITOT and […]
