Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
TeraPlast Group recorded a 34% increase in revenue in 2024, reaching RON 897.9 million, compared to RON 672.3 million in 2023. This growth is generated by an increase in sold volumes, the launch of operations at the Opal stretch film factory, and the consolidation of results from companies acquired in 2024. EBITDA remained at a […]
The construction of the Cluj-Napoca subway began on Tuesday, February 25, with the consolidation work on the hill located in the area of station 2 in the Florești suburb. Once completed, the subway in Cluj-Napoca will be Romania's second, after the one in Bucharest. It will be 21 km long and include 19 stations. The current […]
Electric services group Hidroelectrica, the largest company on the Bucharest Stock Exchange (BVB), reported a net profit of RON 4.1 billion in 2024, down 35%, and revenues of RON 9.1 billion, 25% lower than in 2023, according to financial data published on Wednesday, February 26. Hidroelectrica said its results were influenced by the decline in […]
Medisprof Cancer Center has received approval for the Zonal Urban Plan (PUZ) for its new integrated oncology hospital in Cluj-Napoca, marking another step in the project estimated at a total of EUR 22 million. The approval paves the way for the construction phase, which is expected to begin in 2026 and take 24 months to […]
Romania’s High Court of Cassation and Justice has definitively rejected far-right politician Călin Georgescu's appeal, through which he requested the suspension of the declassified documents that served as the basis for the annulment of the presidential elections in December 2024. The lawsuit was filed at the Bucharest Court of Appeal by the Association for the […]
Update: Prime minister Marcel Ciolacu had his first reaction after Călin Georgescu was brought in for questioning at the Prosecutor's Office. He said that, given the tense electoral context, judicial bodies are obligated to present solid and impeccable evidence in the investigation that also involves a potential candidate in the May elections. He also reiterated […]
