Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
Romanian citizens residing in Bucharest can apply for the new electronic ID card (Carte Electronică de Identitate – CEI) starting Thursday, April 24, the Interior Ministry announced. Authorities estimate that the new ID will be available nationwide through the local public community services for personal records within the next two months. Romania began issuing the […]
Bucharest hosts another Open Streets weekend, a large pop culture convention, and one of the year’s top running events, while a festival of marching bands is on in
Interim president Ilie Bolojan has convened the Supreme Council of National Defense on Wednesday, April 30, to discuss essential defense topics such as Romania’s participation in the ReArm Europe Plan/Readiness 2030, the draft Law on National Defense of Romania, and the National Plan on Military Mobility. Other topics concern the draft Law on certain measures […]
The photography exhibition World Unseen, which allows both blind and sighted visitors to experience images through touch and sound, is opening its doors in Iași after attracting over 100,000 visitors in Bucharest. Hosted at the Palace of Culture, the exhibition will be on display from April 29 to July 29. Organized by Canon Romania in […]
Brașov-Ghimbav International Airport in central Romania recorded a total of 56,897 passengers in the first quarter of this year, more than double the number from the same period in 2024, when 27,885 travelers were registered. According to statistics published by the Romanian Airports Association, the Brașov-Ghimbav Airport has returned to 9th place in the national […]
DAAS Epta Romania, part of the international Epta group, is set to open the first Training Center for refrigeration technicians in the country with an EUR 500,000 investment. The company also announced the accelerated expansion of the remote monitoring service center, or TLM. The Training Center is a pilot project developed based on the model […]
