Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
Romania aims to add 2,500 MW of new capacity to its energy system by 2025, through investments in new energy-producing facilities and other projects co-financed with European funds. The government is eyeing facilities at Iernut, Mintia, Răstoliţa, and Năvodari for investment. “Energy is the heart of the economy. Without reliable and cheap energy, there is […]
The European Court of Human Rights ruled on Tuesday, January 7, that the Romanian state must return 17,000 hectares of land to the Borșa Landowners’ Association within 12 months of the decision becoming final. The claimants in the case are 53 Romanian citizens whose land was confiscated by the communist regime. The Court found a […]
Dacia Sandero will most likely be the best-selling car in Europe in 2024, according to preliminary data covering 97% of sales in the EU, European Free Trade Association countries, and United Kingdom. Looking at the provisional rankings, the Sandero leads the Top 10 with 247,210 units sold in the first 11 months of 2024, followed […]
NATO’s Exercise Steadfast Dart 25 is set to bring thousands of soldiers to the alliance’s eastern flank countries like Romania and Bulgaria, with the UK contributing a sizable force to the military show of strength. The exercise, taking place throughout January and February 2025 and reuniting forces from 10 NATO countries, is meant to practice […]
The first fixed speed detection devices have been installed on Romania’s A1 and A2 highways and the national road DN2 in Vrancea County as part of the e-SIGUR system. The offending drivers will have fines sent to their homes. The e-SIGUR system will monitor the main roads in Romania, aiming at higher degrees of safety. […]
A Hilton Garden Inn hotel is scheduled to open in Craiova, in southern Romania, in 2026, after local company Restaurant President signed a franchise agreement with international hotel group Hilton. The hotel will have 179 rooms, a restaurant, a fitness center, and several conference rooms, the local company announced. "Addressing both business tourists and those […]
