The season of Christmas markets and fairs kicks off this week in Sibiu, Craiova, and in Bucharest, while an exhibition on Caravaggio's influence opens in Timișoara.
Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
The season of Christmas markets and fairs kicks off this week in Sibiu, Craiova, and in Bucharest, while an exhibition on Caravaggio's influence opens in Timișoara.
Electrical cable manufacturer ELECTROPLAST is carrying out an investment project estimated at over EUR 9 million for modernizing the production unit and expanding its facilities. This investment project will triple production capacity and lead to reduced electricity consumption and carbon footprint. ELECTROPLAST is participating in the modernization of Romania's railway infrastructure. The company recently contracted...
Following an investment of EUR 2.5 million in the renovation and refurbishment of a historic building in the Rosetti Square area in downtown Bucharest, the InStil Hotels group, owned by the Alecu family, is diversifying its portfolio with a new 4-star boutique hotel property. Named Ecletico Villa, the property offers 18 rooms. The new boutique […]
The rising labor costs, the recruitment process, and the retention of experienced employees are the main challenges for business services companies active in the country, according to the 2024 report of the Association of Business Service Leaders in Romania (ABSL). According to ABSL data, all companies reported salary increases this year, and the estimated growth […]
MerchantPro, local SaaS eCommerce platform, analyzed the performance during the week leading up to Black Friday 2024, confirming the establishment of Black Week as an extended shopping event that captures consumer interest over seven days. Data collected from a sample of approximately 1,000 local online stores shows a 5% increase in the number of orders...
The sixth edition of the Classix Festival takes place in Iași between February 23 and March 2, 2025. According to the organizers, the event's new concept, Revelations!/Revelații!, "outlines moments of profound clarity, unexpected inspirations, and mind-blowing discoveries." "After previous editions focused on the discovery of desires (2024), metamorphoses (2023), and the primal instinct of music […]