Romanian cosmetics manufacturer Farmec is investing 500,000 euros in relaunching its namesake brand in a bid to diversify its portfolio and release new products, a Tuesday release informs.The Farmec brand portfolio encompasses over 30 products, including 7 new ones, with formulas that meet all the basic needs of the skin, hair, hands and feet care, created with natural ingredients such as green tea, nettle, argan oil and aloe vera, but also vitamins and minerals.The product line comes with a new logo - a heart open to novelty, but which abides by its long-standing principles - and with a modern packaging. The company kicked off its 360 communication campaign dubbed "Family cultivated charm. From generation to generation" which runs online, in print, on TV and in-store."Following the rebranding process, we come closer to our customers with a range enjoying high appreciation by generations of Romanians, brought up to date through ingredients, presentation and communication concept. When we talk about Farmec, we are talking about a brand with authentic roots and tradition in body care. The Farmec brand has always been part of most Romanian families. Its honest philosophy and products reflect the care for those nearby and for core values. Its long history naturally brings together tradition and innovation, preserving the best of the past and adding the benefits of the latest discoveries. We are now passing on healthy habits and reinforce the values that define Farmec as a brand: care, honesty, simplicity and familiarity," said Farmec's chief marketing officer Tudor David.The Farmec range accounts for the largest share in the company's sales.The GMP-certified Farmec SA is one of the largest and longest-lasting companies in Romania, marketing its products in approximately 30 countries.
The European Public Prosecutor’s Office (EPPO) in Iași carried out eight searches in Galați county, Romania, as part of an investigation into a EUR 1.7 million fraud scheme involving projects for irrigation systems funded by the European Union. Several people were brought to the EPPO in Iași to be informed of their status as suspects, […]
Premier Energy, one of the fastest growing privately owned vertically integrated energy infrastructure companies in SEE and one of the largest renewable energy players in Romania and the Republic of Moldova, announced on April 18 its intention to carry out an initial public offering (IPO) on the Bucharest Stock Exchange (BVB). This will be the […]
Swisspod Technologies, a startup founded by Romanian Denis Tudor and Cyril Dénéréaz, announced a new round of EUR 200,000 on SeedBlink as part of a total funding round of EUR 7 million. The funds will be used to advance the development of hyperloop, a revolutionary high-speed transportation system that will change the future of passenger […]
Alexandru Petrescu, the president of the Romanian Financial Supervisory Authority (ASF), recently said that there are two to three times more Romanians registered on crypto platforms than the 178,000 investors recorded on the Bucharest Stock Exchange. The statement was made at the 7th edition of the Critical Infrastructure Protection Forum (CIP Forum), part of the […]
Three more Dutch F-16 fighter jets landed in Romania on Wednesday, April 17, to be used at the European Training Center in Fetești. The local facility offers pilot training options for Romania, allied countries in the region, and Ukraine. According to the Romanian Ministry of Defense (MApN), Dutch minister Kajsa Ollongren arrived in Romania aboard […]
Protective disposable, limited-use protective industrial garments producer Lakeland Industries, with its headquarters in the US and production facilities in over 50 countries, announced it is taking over the Jolly Scarpe group that operates a unit in Romania. The target company produces in Romania, at a factory in Bucharest controlled by Minerva Manufacture de Chaussures from […]
