Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
The Bucharest Municipal Parking Company (CMPB) inaugurated 189 new parking facilities with more than 12,400 spaces in the first half of 2025, while revenues from parking fees rose 20% year-on-year to RON 50.4 million (roughly EUR 10 million), the company said on Thursday, September 18. CMPB reported a net profit of RON 28.3 million for January–June […]
Romania has inaugurated underwater seagrass meadows and artificial reefs in the Black Sea as part of a major restoration project aimed at curbing erosion and reviving marine biodiversity, the National Administration “Apele Române” said. More than 20 hectares of seabed have already been planted with Zostera noltii seagrass and transplanted with Cystoseira barbata seaweed, creating […]
A former pastor from California has been accused of sexual abuse and child trafficking at a shelter he ran in Bucharest, according to lawsuits filed by two Romanian men in the California District Court, AP reported. The complaints, filed by 33-year-old Marian Barbu and 40-year-old Mihai-Constantin Petcu, reportedly say that former pastor and missionary of […]
Four cities, namely Bistrița, Deva, Oradea, and Tulcea, have submitted bids to become Romania’s Youth Capital in 2027, organizers announced after the first round of applications closed on September 15. The competition, inspired by the European Youth Capital program, highlights cities’ commitment to investing in young people and involving them in community life. “The fact […]
Revolut Bank UAB has appointed Florina Moisei as the new Country Manager of its Romanian branch. The digital bank has about 4.5 million users in the country. According to the company, Florina Moisei brings over 20 years of experience in the financial-banking sector, with a strong focus on risk management, operational efficiency, and business development. […]
Three projects coordinated by schools and institutions from Romania have been designated winners of the European Award for Innovative Teaching 2025, granted by the European Commission. The projects, designed by schools from Bucharest, Harghita, and Iaşi, tackle a range of issues. The awarded projects are: Rangers of Change, by Secondary School no. 195 from Bucharest […]
