Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
A new CURS poll published on Sunday, June 29, shows that if local elections were held in Bucharest next Sunday, reformist party USR would obtain 27%, followed by the Social Democratic Party (PSD) with 22%, and far-right party Alliance for the Union of Romanians (AUR) with 18%. The National Liberal Party (PNL) comes in fourth, […]
Last week, the European Public Prosecutor’s Office (EPPO) in Bucharest indicted three individuals for an EUR 100 million fraud in a case involving both EU and national funds. Among those indicted is an Italian citizen, alleged to be the leader of the group, which operated between 2019 and 2024. The suspect was detained on February […]
The number of building permits for residential buildings increased by 0.6% in the first five months of 2025 compared to the same period in 2024, with 14,134 such permits issued, according to data published Monday by the National Institute of Statistics. Increases were recorded in the Western region (+166 permits), Center (+70), North-West (+68), South-East […]
Cluj-Napoca, a major city in Romania’s Transylvania region, is taking a step toward becoming a more animal-friendly city, as a new proposal allowing pets in public institutions has been opened for public debate. Mayor Emil Boc announced the initiative, stating, “A city that is friendly to animals is a better city for people.” The draft […]
The president of S.O.S. Romania, Diana Iovanovici Șoșoacă, announced on Monday, June 30, that three senators were expelled from the party, effectively disbanding the party’s group in the Senate. According to the Romanian Parliament’s regulations, a party must have more than seven members to establish a group in the Senate. With the expulsion of the […]
Chinese social media platform TikTok has reportedly opened a branch in Romania, following public criticism, along with governmental and EU-level scrutiny, after Romania’s last presidential elections. The local company is called Tik Tok Romania, has a share capital of RON 5,000, and provides other IT-related service activities. It will be managed by Laura Andreea Savu, […]
