Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
Ten non-governmental organizations in Romania have issued a joint letter criticizing the executive for the emergency ordinance adopted on Thursday, January 16, which provides sanctions, including a turnover tax, for social media giants that fail to obey rules regarding electoral ads. Another government measure under fire from the opposition limits voting in the diaspora according […]
Dacia, part of the French Renault group, will launch several electric models to compete with Chinese brands for the affordable EV car market in Europe. The first electric model will be the next Sandero, which will appear sometime at the end of 2027, the brand's director, Denis Le Vot, said on Thursday, according to Reuters. […]
Happy 2025, dear Insiders, may it be a good year! And let it start with classics, some universal, some underground. Italian director Federico Fellini is one of the biggest names in the history of the medium. To say he was very influential is an understatement. He has his own adjective (Fellini-esque) while scenes from his […]
Romanian national airline Tarom announced the establishment of a new company, Tarom Tehnic, dedicated to providing maintenance and repair services for civilian aircraft, specializing in Boeing, Airbus, and ATR models. The new company is expected to generate revenues of up to EUR 10 million in its first year of operation, according to estimates from the […]
Romania has been named the special guest country at the 2026 Cairo International Book Fair, the Ministry of Culture announced. The event will coincide with the celebration of 120 years of Romanian-Egyptian diplomatic relations. According to the ministry, the news was shared by Dr. Ahmed Fouad Hano, Egypt's minister of culture, during a press conference […]
Bucharest has started implementing a special recycling project that directly benefits stray animals. In Tineretului, Floreasca, and Circului parks, eco-friendly vending machines have been installed to provide food and water for stray cats in exchange for recycling bottles and aluminum cans. “Street cats lead a hard life, especially in winter. Food is essential for their […]
