Farmec is investing 450,000 Euro in relaunching one of the most appreciated range in its portfolio - Gerovital H3 Evolution.According to a press release sent on last Thursday, the investment was allocated for research, design and communication. Three of the Evolution products were improved with Hyaluronic Acid PrimalHyal Ultrafiller, a cutting-edge ingredient, unique on the Romanian market. The 360 integrated communication campaign focuses on Catrinel Menghia, the international model that became the brand ambassador in 2021."The Gerovital brand was launched starting from an innovation, which remained one of the main pillars of our philosophy. We are making sustained investments in developing our products, expanding our range, launching or relaunching products, which imply optimizing formulas in line with discoveries and industry trends. Gerovital H3 Evolution is the most appreciated brand of the Gerovital portfolio since the beginning, brand which held first place in the last 5 years on the anti-wrinkle segment. It is the most popular line for face care at export as well. It consolidated its performance through its continuous innovations at the level of composition and communication. Through its updated formulas, the modern branding and new creative concept we wish to be even more relevant to our consumers, always searching for high-end solutions for personal care," Tudor David declared, marketing director at Farmec.The relaunch of the Gerovital H3 Evolution brand consolidates the company's position as leader in the anti-aging segment, and the investment comes in the context of the plan for diversifying the portfolio and launching new products, which Farmec takes responsibility for each year.Farmec is one of the largest, with tradition companies in Romania. The company is GMP certified and sells portfolio products in approximately 30 countries.
Over a third of Romanians, around 35%, would vote for the opposition party Alliance for the Union of Romanians, or AUR, according to data from a CURS survey published on Sunday, November 2. A further 24% of votes would support the governing Social Democratic Party, or PSD. The two other parties included in the current […]
The Romanian government and one of the most important European arms manufacturers, Rheinmetall, signed a cooperation agreement regarding the construction of a powder factory on Monday, November 3. The value of the investment is EUR 500 million, and Romania may be able to secure EU funding for it through the Security Action for Europe program, which […]
More than twenty years after launching Flavours Group, Romanian entrepreneur Raluca Țeposu continues to shape Romania’s modern food and hospitality landscape through a mix of creativity, consistency, and care. What began in 2002 as a small catering company built on the simple idea that “food should be about joy, connection, and good energy” has evolved […]
North Bucharest Investments (NBI), a real estate investment and management company, reports a transaction volume of €161 million as of the end of October 2025. By the end of the year, the company anticipates a 25% increase compared to the average level of the reporting period, driven by sustained investor interest and new investment packages […]
Cambridge School of Bucharest (CSB), one of Romania’s leading British international schools, is delighted to announce its Open Days for Admissions for the 2026–2027 academic year, to be held on Wednesday, 19 November, and Friday, 21 November 2025, at its modern campus in Pipera. The Open Days provide prospective families with the opportunity to explore […]
Romania signed a Memorandum of Understanding regarding military cooperation with Egypt on Sunday, November 2. The understanding includes exchanges of expertise, joint exercises, and concrete projects in the field of defense. After the signing, defense minister Ionuț Moșteanu said that among the topics discussed with counterpart Abdel Mageed Ahmed Abdel Mageed Saqr were the security […]
