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Generation Z saves for vacations, Generations Y and X for family, and Baby Boomers for emergencies

November 10, 2025

The Z generation saves for holidays and hobbies, generation Y and X for children and for the family and Baby Boomers for emergencies or unplanned expenses, are the conclusions of a new study ‘ About Money ; 1 ;1’ Differences and similarities  between generations’, made by Raiffeisen Bank Romania in partnership with Appinio.   According to the research, 70% of the participants to the study state they have savings, the majority being kept in savings accounts. Irrespective of age, 9 out of 10 Romanians consider that it is important to have savings, and 85% think that money must be managed carefully, adimitting there is effort in getting that.Technology is regarded positively by the majority of interviewees : 8 out of 10 Romanians think that digitilisation makes managing money easier. However, there are clear differences between generations : the young people apply mobile apps and cards, and the older generations stay attached to cash and interactions with the bank.Approximately 40% of the Romanians use actively mobile banking apps, but the percentage is significantly lower among Baby Boomers where lack of trust in digital payments and fear of fraud are higher.According to the study, 6 out of 10 Romanians admit there are conflicts between the generations when it comes about money. Younger generations often feel judged for their openness to technology and spontaneous spending, while older people believe that young people 'are too trusting' and less cautious. However, the study also reveals an optimistic aspect: generations are willing to learn from each other. Young people seek advice on saving money, while seniors appreciate the help of younger people in using banking apps and protecting themselves against online fraud. The study's authors found that, beyond their differences, Romanians share the same principles: paying essential expenses on time, being cautious with spending, avoiding unnecessary debt, and planning a monthly budget. ‘Differences between generations are not a barrier, but an opportunity for dialogue. Each generation has something to offer, the young bring innovation and openness, and those with experience come with balance and prudence. In the bank, as in a family, understanding and exchange of perspectives help us to take better decisions for the future’ stated Laura Mihaila, Marketing, Communication & CX Manager, Raiffeisen Bank Romania, quoted in the present study.The study "Differences and similarities between generations" is part of the series About Money 1:1, conducted by Raiffeisen Bank Romania. The study was conducted in collaboration with Appinio, using the CAWI method, on a nationally representative sample of 800 people aged between 18 and 65, in October 2025.   Raiffeisen Bank, a leading universal bank with solid capitalization and liquidity, operates in the Romanian banking market, serving over 2.3 million individual and corporate customers.

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