GUN Media, a key player in the Romanian digital marketing field, reports a turnover of 4.5 million lei, an increase of 15% compared to the previous year. This growth is attributed to strengthening relationships with portfolio clients through the launch of an email marketing service and investment in an integrated CRM with social media platforms. In a year defined by an economic context unfavorable to investments, GUN Media constructively responded to this dynamic through the development of long-term partnerships and performance marketing services. Hence, GUN Media’s portfolio now includes, among others, Cupio.ro, NeaKaisa.ro, TheHome.ro, PrestigeHome.ro, VLAdiLA.ro, and Case-Smart.ro, top brands in the sectors of professional cosmetics, home & deco, sanitary, or smart lighting. The launch of the email marketing service and the initiative to develop a CRM integrated with Google, Meta, and TikTok platforms are just a few of the key innovations of the past year. They underline GUN Media’s commitment to integrating the latest technologies to meet the ever-changing needs of its clients. “It was a year with a lot of market pressure. Having a large portfolio of e-commerce businesses, our clients’ results were influenced by retail consumption, and in the first half of the year, there was a strong contraction in consumption. From the second half of the year, most of the portfolio clients recorded growth. For us, the most important thing was to focus towards stable clients with a long-term vision, to whom we could offer performance services with a very high level of support,” says Robert Trandafir, CEO of GUN Media. Alexandru Curtasu, serving as Head of Performance Marketing at GUN Media, becomes a partner of GUN Media in January 2024, after 5 years of progressing through all the roles in the agency’s Paid Media division. Curtasu has worked directly with about 80 different businesses, managed hundreds of advertising accounts, and last year made a significant contribution to the development of the department and the growth of the team. During nearly 11 years of activity, GUN Media has collaborated with over 400 brands and ended the year 2023 with a portfolio of 85 active clients. For 2024, GUN Media aims to continue the positive development trend by strengthening relationships with clients with growth potential both in Romania and internationally. Additionally, the team expects an increase in demand for the email marketing service. Another goal of the company is to expand its portfolio with online stores from Romania that wish to operate in other territories, and for this purpose, GUN Media is integrating dedicated SaaS services.
President Nicușor Dan has nominated Senate president Ilie Bolojan, a leader of the National Liberal Party (PNL) and former interim president, for the prime minister seat. Dan said Bolojan is “the best person to carry out the needed adjustments in the state administration.” He pointed to Bolojan’s track record with reducing spending, and said he has […]
Balkanik Festival – Home of World Music, set to take place at Uranus Garden between September 5 and September 7, lines up this year artists who "celebrate that form of joy that does not ignore reality, but faces it with beauty, energy, and solidarity," the organizers said. The artists performing in September in Bucharest will […]
The mayor of Timișoara, Dominic Fritz, announced on Friday, June 20, that two new bridges over the Bega River will be built in the city. The bridges will be financed with EU-backed funds worth over RON 130 million. The bridges in question are the Solventul Bridge, which will connect Gării Street to Dâmbovița Boulevard and […]
A Sarmatian necropolis nearly 2,000 years old was discovered after archaeological excavations were carried out at the Mehala II site in the municipality of Timișoara, in western Romania. Researchers discovered 15 inhumation graves, most arranged in rectangular pits with rounded corners, although some no longer retain their original outline, having been disturbed by the passage […]
The George Enescu Philharmonic Orchestra will deliver on June 26 a concert marking Romania Day at the Osaka World Expo. Additionally, the Bucharest-based orchestra will present a series of other concerts and recitals, both within the Romanian Pavilion and outside, at Toyonara Hall in Osaka. The George Enescu Philharmonic Orchestra's concerts will be conducted by […]
Sphera Franchise Group, the largest food service group in Romania, has opened its first Cioccolatitaliani store in the seaside resort of Riccione, in Italy’s Rimini tourist area. This marks the official launch of Sphera Group’s development plan for the premium Italian brand of coffee, gelato, and pastry. Under the plan, it will open four locations […]
