GUN Media, a key player in the Romanian digital marketing field, reports a turnover of 4.5 million lei, an increase of 15% compared to the previous year. This growth is attributed to strengthening relationships with portfolio clients through the launch of an email marketing service and investment in an integrated CRM with social media platforms. In a year defined by an economic context unfavorable to investments, GUN Media constructively responded to this dynamic through the development of long-term partnerships and performance marketing services. Hence, GUN Media’s portfolio now includes, among others, Cupio.ro, NeaKaisa.ro, TheHome.ro, PrestigeHome.ro, VLAdiLA.ro, and Case-Smart.ro, top brands in the sectors of professional cosmetics, home & deco, sanitary, or smart lighting. The launch of the email marketing service and the initiative to develop a CRM integrated with Google, Meta, and TikTok platforms are just a few of the key innovations of the past year. They underline GUN Media’s commitment to integrating the latest technologies to meet the ever-changing needs of its clients. “It was a year with a lot of market pressure. Having a large portfolio of e-commerce businesses, our clients’ results were influenced by retail consumption, and in the first half of the year, there was a strong contraction in consumption. From the second half of the year, most of the portfolio clients recorded growth. For us, the most important thing was to focus towards stable clients with a long-term vision, to whom we could offer performance services with a very high level of support,” says Robert Trandafir, CEO of GUN Media. Alexandru Curtasu, serving as Head of Performance Marketing at GUN Media, becomes a partner of GUN Media in January 2024, after 5 years of progressing through all the roles in the agency’s Paid Media division. Curtasu has worked directly with about 80 different businesses, managed hundreds of advertising accounts, and last year made a significant contribution to the development of the department and the growth of the team. During nearly 11 years of activity, GUN Media has collaborated with over 400 brands and ended the year 2023 with a portfolio of 85 active clients. For 2024, GUN Media aims to continue the positive development trend by strengthening relationships with clients with growth potential both in Romania and internationally. Additionally, the team expects an increase in demand for the email marketing service. Another goal of the company is to expand its portfolio with online stores from Romania that wish to operate in other territories, and for this purpose, GUN Media is integrating dedicated SaaS services.
Unilever has announced the appointment of Irina Urechean as the new General Manager of its Ice Cream Division for Romania and Moldova, effective January 2025. In her new role, Urechean will be responsible for driving the growth and development of the division, focusing on portfolio expansion, innovation, and market leadership. With a career at Unilever […]
Premier Energy Group (BVB: PE), a leading energy provider in Southeast Europe and a listed company on the Bucharest Stock Exchange reports strong growth across its operations in 2024, with preliminary figures showing normalized revenue of EUR 1,263 million, marking a 45% year-over-year increase, and normalized EBITDA of EUR 103 million, up 14% compared to […]
Cristian Măcelaru will conduct the opening concert of the anniversary edition of the George Enescu International Festival, one of the world’s most prestigious classical music events, taking place from August 24 to September 21. The Romanian conductor will lead the George Enescu Philharmonic Orchestra and Choir at the inaugural performance at Sala Palatului in Bucharest, […]
Bucharest's Știrbei Palace is set to become Romania's first high-end retail destination, with Hagag Development Europe announcing its reopening for the second half of 2025. The building on Calea Victoriei will host some of the world's most prestigious brands, the developer said. Fashion houses such as Dior, Saint Laurent, Celine, Valentino Garavani, and Hermes will […]
Interim president Ilie Bolojan said on social media that Romania is a committed and reliable ally, after US president Donald Trump halted all military aid to Ukraine on Tuesday, February 4. Trump’s decision comes after a series of meetings at the White House with top national security officials in the aftermath of the disastrous public […]
Guest writer Henry Páll Wulff shares an ample overview of the top challenges Romania is facing and the potential solutions that local policymakers should consider. A captivating read, this opinion article shows what Romania can learn from countries such as France, Germany, Denmark, Finland, Canada, Costa Rica, and Bhutan. As Romania embarks on a new […]
