GUN Media, a key player in the Romanian digital marketing field, reports a turnover of 4.5 million lei, an increase of 15% compared to the previous year. This growth is attributed to strengthening relationships with portfolio clients through the launch of an email marketing service and investment in an integrated CRM with social media platforms. In a year defined by an economic context unfavorable to investments, GUN Media constructively responded to this dynamic through the development of long-term partnerships and performance marketing services. Hence, GUN Media’s portfolio now includes, among others, Cupio.ro, NeaKaisa.ro, TheHome.ro, PrestigeHome.ro, VLAdiLA.ro, and Case-Smart.ro, top brands in the sectors of professional cosmetics, home & deco, sanitary, or smart lighting. The launch of the email marketing service and the initiative to develop a CRM integrated with Google, Meta, and TikTok platforms are just a few of the key innovations of the past year. They underline GUN Media’s commitment to integrating the latest technologies to meet the ever-changing needs of its clients. “It was a year with a lot of market pressure. Having a large portfolio of e-commerce businesses, our clients’ results were influenced by retail consumption, and in the first half of the year, there was a strong contraction in consumption. From the second half of the year, most of the portfolio clients recorded growth. For us, the most important thing was to focus towards stable clients with a long-term vision, to whom we could offer performance services with a very high level of support,” says Robert Trandafir, CEO of GUN Media. Alexandru Curtasu, serving as Head of Performance Marketing at GUN Media, becomes a partner of GUN Media in January 2024, after 5 years of progressing through all the roles in the agency’s Paid Media division. Curtasu has worked directly with about 80 different businesses, managed hundreds of advertising accounts, and last year made a significant contribution to the development of the department and the growth of the team. During nearly 11 years of activity, GUN Media has collaborated with over 400 brands and ended the year 2023 with a portfolio of 85 active clients. For 2024, GUN Media aims to continue the positive development trend by strengthening relationships with clients with growth potential both in Romania and internationally. Additionally, the team expects an increase in demand for the email marketing service. Another goal of the company is to expand its portfolio with online stores from Romania that wish to operate in other territories, and for this purpose, GUN Media is integrating dedicated SaaS services.
Romania registered the third lowest employment rate in the EU in 2023, following Italy and Greece, according to recent Eurostat data. Only 69% of Romanians aged between 20 and 64 are employed, meaning nearly one-third of Romanians are not working. Certain factors influence these figures. Romania makes use of a category of special pensions applied […]
Authorities are looking into the case of a Romanian minor who was allegedly sold for RON 8,000 (EUR 1,600) and arrived in Germany with false documents. Romanian authorities were notified by those in Germany regarding the case, but investigations are still ongoing. The minor is currently in the care of the German state. The boy […]
The residential market had a strong start in 2024, with the first quarter ending with an 18% increase in the number of residential transactions in Bucharest compared to the same period last year, according to Colliers data. In the rest of the country, the increase was slightly higher - 19%. According to Colliers consultants, buying […]
Siemens Healthineers, the medical technology branch of the German multinational, recently launched its newest MRI scanner, the MAGNETOM Flow, during an event held in Bucharest on April 24. Featured in one of the panels during the event, Sonja Wehsely, executive vice president CEECA Siemens Healthineers, highlighted the strengths of the new scanner. Wehsely, who has […]
The Romanian General Prosecutor's Office officially announced the indictment of former president Ion Iliescu, former prime minister Petre Roman, and former deputy prime minister Gelu-Voican Voiculescu for crimes against humanity, in the case of the Mineriada (miners' riot) of June 1990. Along with the three, the former director of the Romanian Intelligence Service (SRI), Virgil […]
Uber launched its Green service in the popular mountain city of Brașov, in central Romania, on April 25, with a fleet of environmentally friendly vehicles such as Toyota Prius, Hyundai Ioniq, Tesla Model Y, and Volkswagen ID.3. Previously, the Uber Green option was made available to residents and tourists of Cluj-Napoca in November 2023. “We […]
