GUN Media, a key player in the Romanian digital marketing field, reports a turnover of 4.5 million lei, an increase of 15% compared to the previous year. This growth is attributed to strengthening relationships with portfolio clients through the launch of an email marketing service and investment in an integrated CRM with social media platforms. In a year defined by an economic context unfavorable to investments, GUN Media constructively responded to this dynamic through the development of long-term partnerships and performance marketing services. Hence, GUN Media’s portfolio now includes, among others, Cupio.ro, NeaKaisa.ro, TheHome.ro, PrestigeHome.ro, VLAdiLA.ro, and Case-Smart.ro, top brands in the sectors of professional cosmetics, home & deco, sanitary, or smart lighting. The launch of the email marketing service and the initiative to develop a CRM integrated with Google, Meta, and TikTok platforms are just a few of the key innovations of the past year. They underline GUN Media’s commitment to integrating the latest technologies to meet the ever-changing needs of its clients. “It was a year with a lot of market pressure. Having a large portfolio of e-commerce businesses, our clients’ results were influenced by retail consumption, and in the first half of the year, there was a strong contraction in consumption. From the second half of the year, most of the portfolio clients recorded growth. For us, the most important thing was to focus towards stable clients with a long-term vision, to whom we could offer performance services with a very high level of support,” says Robert Trandafir, CEO of GUN Media. Alexandru Curtasu, serving as Head of Performance Marketing at GUN Media, becomes a partner of GUN Media in January 2024, after 5 years of progressing through all the roles in the agency’s Paid Media division. Curtasu has worked directly with about 80 different businesses, managed hundreds of advertising accounts, and last year made a significant contribution to the development of the department and the growth of the team. During nearly 11 years of activity, GUN Media has collaborated with over 400 brands and ended the year 2023 with a portfolio of 85 active clients. For 2024, GUN Media aims to continue the positive development trend by strengthening relationships with clients with growth potential both in Romania and internationally. Additionally, the team expects an increase in demand for the email marketing service. Another goal of the company is to expand its portfolio with online stores from Romania that wish to operate in other territories, and for this purpose, GUN Media is integrating dedicated SaaS services.
The fund Cultura Face Bine, a national funding mechanism for cultural projects backed by private-sector financing, will begin supporting local cultural organizations in 2026. The fund aims to support grassroots cultural initiatives with a proven impact in their communities and which need resources to continue, develop, or transform their activities. The funding mechanism has been […]
The European Commission (EC) announced on Thursday, December 11, that it is referring Romania to the Court of Justice of the European Union (CJEU) for failing to meet obligations under Ambient Air Quality Directives. According to the Commission, Romania has not ensured that its national air quality monitoring network complies with legally required standards on […]
The Bucharest Court of Appeal (CAB) held an unprecedented press conference on Thursday, December 11, in response to allegations raised in a recent media investigation published by Recorder, with court president Liana Arsenie firmly rejecting the claims. However, at the start of the press event, a judge from within the institution publicly stated that the […]
Romania’s Superior Council of Magistracy (CSM) issued its first response to the Recorder documentary alleging systemic manipulation within the justice system, calling the investigation an amplification of a “campaign to destabilize judicial authority.” The council said on Thursday, December 11, that it will evaluate what measures need to be taken following the report. In a […]
MedLife, Romania’s largest private medical services network, announced on Wednesday, December 10, that it reached a market capitalization of EUR 1 billion on the Bucharest Stock Exchange (BVB). The milestone secures its position as “the most valuable healthcare company” in the country. The achievement came nine years after MedLife’s listing on BVB in December 2016, […]
The Buzău Land UNESCO Global Geopark in Romania has become a “living laboratory” this week as a team of American researchers arrived to study microorganisms capable of surviving in extreme environments. The scientists, part of the interdisciplinary research organisation The Two Frontiers Project, are examining methane seeps, sulfur and petroleum springs, saline sources, and other […]
