Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Healthcare: Study: Three out of four Romanians bought...

Healthcare: Study: Three out of four Romanians bought goods from online pharmacy at least once during pandemic

November 30, 2021

According to a study made by the online market research company Ipsos for the pharmacy line  Professional Farmaline, three out of four customers of  pharmacies aged between 25 and 55, from the urban  area, bought products from online pharmacies. Most respondents had a first experience of online purchases in the last 6 months. At the same time, a third of online pharmacy customers estimate an increase of the frequency of their orders in the next 6 months.   The study shows that until now, a buyer who chose an online pharmacy made about 9 orders on the average, most of them made at the beginning of pandemic. The most popular category of products which Romanians bought from an online pharmacy in the last 3 months were: supplements (vitamins, minerals, teas) skin and body care products, medicines without prescription or child care products.    In point of reasons for which Romanians choose to buy medicines or other products from an online pharmacy, the most often mentioned were the best price, the fact that they cannot make orders without observing work hours, promotions, home delivery.   On the other hand, Romanians who have never ordered from online drugstores invoked reasons like home delivery costs, the lack of possibilities to talk to a pharmacist,  or the product delivery time. Three out of four respondents declared they would like to contact a pharmacist online in care of minor health problems. 88% of respondents declared that the last time when they bought from a pharmacy they planned the buying process, knowing beforehand what they wanted to buy, while 12% said it was a spontaneous action, when they did  not know what they would buy in the end. In the top of the most appreciated facilities offered by online drug stores, participants in the study mentioned: the detailed and clear description of products, the display of pharmacy stocks and the possibility to book online products for later personal purchase.   As for the profile of online pharmacy customers, 68% of them are women, 80% have higher education, while 56% have personal incomes of over 3,100 lei. The age category choosing most often to purchase online is 35-39 years (20% of respondents) followed by people between 30 and 34 and 50 and 55 years, each with a share  of 19%.   According to the study, in the top of the most active country areas for the category of online purchase from pharmacies, Bucharest-Ilfov area ranked first with 22%, followed by North-Eastern and South-Eastern areas with 14%, the Southern area (12%) and North-Western area (11%).   The study was made on 500 buyers from pharmacies, aged between 25 and 55 years, from the urban area. Online interviews were made over October 12-19, 2021. Professional Farmaline network includes 25 drug stores in Prahova, Brasov and Dambovita counties. In 2017 the company launched the online pharmacy Pfarma.ro,  the winner of the “Pharmacy”category at GpeC category- eCommerce Prize Gala 2021.    

The text of this article has been partially taken from the publication:
ActMedia
Read in full - click here
'We're clean now': Back in power, Romania's PSD wants to put its toxic past behind it

Under Liviu Dragnea, the Social Democrats became a byword for corruption and graft. Now a new crop of leaders says that the party has changed.  

“Green, blue and circular” v. “black” economy for the Mediterranean?

“Heading towards a Greener Mediterranean” is the promotional slogan of the kick-off meeting for the launch of the INTERREG EURO-MED 2021-2027 program, to be held… Read More »  

PRESS STATEMENT BY SECRETARY OF STATE ANTONY J. BLINKEN - Romania National Day

December 1, 2021      On behalf of the United States of America, I congratulate the Romanian people as you celebrate Great Union Day, the anniversary of the unification of your country.      Romania and the United States enjoy a longstanding partnership built on shared values, common interests, and strong people-to-people connections.  We are proud to stand alongside Romania as NATO Allies, working together to […]

CNSU approves repatriation of Romanian citizens stranded in Kingdom of Morocco

 On Tuesday, the National Committee for Emergency Situations (CNSU) approved the repatriation of CNSU approves repatriation of Romanian citizens stranded in Kingdom of MoroccoRomanian citizens currently stranded in the Kingdom of Morocco.According to Decision 109, the repatriation will be conducted by also activating the EU Civil Protection Mechanism, as a result of the suspension of […]

Bogdan Aurescu, at the meeting of NATO Foreign Ministers

Minister of Foreign Affairs Bogdan Aurescu is participating, on Tuesday and Wednesday, in Riga, Latvia, in the meeting of NATO Foreign Ministers, an important milestone in preparing negotiation of NATO's New Strategic Concept. NATO, as well as the NATO Summit in Madrid in 2022."The Minister of Foreign Affairs, Bogdan Aurescu, will participate, between November 30 […]

Finance minister about 2022 budget: No new or higher taxes

Adrian Caciu, the minister of public finances, announced on Facebook, on Tuesday, that the draft budget for 2022 was being built and criticized the former liberal government. “We must recover many delays and things not carried out in time, and we are working on finding solutions,” Caciu said, pointing out that the government would not […]