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Home decor brand Sophia expands franchise network with new EUR 50,000 showroom in Timișoara

October 10, 2025

Sophia, the Romanian retailer specializing in custom textile decorations, has inaugurated a new franchised showroom in Timișoara, marking a EUR 50,000 investment and extending its footprint in western Romania. The new store offers custom-made curtains, drapes, and interior textile decorations.

The opening supports the company’s broader expansion strategy, which aims to reach up to 100 franchises by the end of 2026.

The Sophia Timișoara franchise is operated by Raul Dumitraș,...

The text of this article has been partially taken from the publication:
https://www.romania-insider.com/sophia-showroom-timisoara-october-2025
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