Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Innobyte strengthens its position in the eCommerce market...

Innobyte strengthens its position in the eCommerce market through a rebranding and repositioning process.

February 21, 2024

Innobyte, one of the most important Romanian companies specializing in eCommerce services and solutions, announces a major development phase through a rebranding process, a new visual identity, and the introduction of a revised brand platform. This initiative is driven by a new manifesto, "eCommerce, that’s ALL we do!", which acts as an internal guide, aligning the company’s business, brand strategies, and investments.

 

As leaders in Romania’s eCommerce market, we have been involved since 2006 in growing this segment locally and internationally by creating successful online stores with high scalability potential for brands from various fields. Thus, Innobyte has proven to be more than an eCommerce service provider, positioning ourselves as a strategic partner for medium and large companies. Our goal is to become the only eCommerce partner needed for launching successful online stores and stimulating business growth,” mentioned Cătălin Șomfălean, CEO and co-founder of Innobyte.

 

The company's rebranding process, carried out over the last year, was aimed not only at the new visual identity but also at aligning brand and business strategies with the investments planned for the coming years. Thus, the development of platforms for online stores follows local and regional market trends, focusing on a user experience that is not only personalized and improved but also secure, with robust and updated security solutions integrated. Moreover, the development of data analysis tools can offer a significant advantage to Innobyte's partners in a constantly changing market. The company's agility in a dynamic market is, in fact, the essence of Innobyte's manifesto: eCommerce- that’s ALL we do!

 

Innobyte's repositioning also included a new approach to a company's journey towards eCommerce. Innobyte embraces a full-service thinking through several stages: Initiation – which includes consultancy, business and process analysis, identifying needs, creating scenarios; Planning – defining the goal, identifying solutions, defining the budget, timeframe, and project plan; Execution – developing solutions, monitoring, reporting, and testing; Delivery – testing on users, handing over the solutions and documentation, launching; and finally, Maintenance and further developments.

 

If we’ve learned anything from these 17 years of being at the forefront of Romanian eCommerce, it’s that you don’t become a market leader by birth. You need to be focused and dedicated all the time, not just on Black Friday or Christmas. As a partner for those who wish to be market leaders, Innobyte has been 100% involved in every project, our teams delivering customized solutions, day in, day out, every day, to actively contribute to our clients' success,” added Cătălin Bordei, Managing Partner at Innobyte.

 

In the rebranding process, Innobyte also unveils a new logo, a symbol of modernity and digital orientation, combining the friendly and accessible character of its expert team with technological sophistication. The new design integrates elements from the previous logo's legacy, highlighting Innobyte's commitment to innovation and excellence in eCommerce. This new visual identity marks a new era for Innobyte, emphasizing its leadership position in advanced eCommerce services and solutions.

 

Innobyte offers customized eCommerce solutions and services designed to meet the unique needs of businesses across different sectors. The company excels in delivering top eCommerce solutions on global platforms, including VTEX and Magento (Adobe Commerce), designed to accommodate businesses of all sizes, in various industries.

 

Over its 17 years in the eCommerce market, Innobyte has grown to a company with over 40 permanent employees and collaborators, developing projects for over 200 companies across three continents. Innobyte's solutions have contributed to the success of representative online stores in segments such as retail (Auchan), tobacco (BAT), fashion (Fashion Days), IT&C (Flanco, Altex, iStyle, F64), kids (Noriel), pharma (Spring Farma), DIY (Metatools), or space (European Space Agency).

The information provided by KomuniK

Read in full - click here
Film review – Gazing into the Past: Il Cinema Ritrovato & TIFF

June is the richest month. The most awaited two weeks in my annual festival pilgrimage. The route starts with Romania’s Transilvania International Film Festival (TIFF), followed by Italy’s (and the world’s) most comprehensive festival for restored and archival film: Il Cinema Ritrovato. To shake up the traditional article on the two, I’ll start with the […]

Different Beauty: Portraits from Donbas in David Těšínský’s Bucharest exhibition

Different Beauty, a recently opened exhibition of works by Czech photographer David Těšínský, offers a glimpse into everyday life in the war-torn region of Donbas in 2017. The photos were taken within the span of only a few days, as Těšínský traveled to eastern Ukraine to document the lives of women impacted by war. In […]

Different Beauty: Images from Donbas in David Těšínský’s Bucharest exhibition

Different Beauty, a recently opened exhibition of works by Czech photographer David Těšínský, offers a glimpse into everyday life in the war-torn region of Donbas in 2017. The photos were taken within the span of only a few days, as Těšínský traveled to eastern Ukraine to document the lives of women impacted by war. In […]

Most Romanians do not trust AI without human intervention, survey shows

Roughly 70% of Romanians are “very” or “moderately” concerned about how AI accesses and uses their data, according to the latest survey conducted by RoCoach in partnership with Novel Research between May and June 2025.  Distrust in automated decision-making and the demand for regulation are becoming more pronounced, as Romania rolls out major digitalization projects […]

Armenian Street Festival to take place at Bucharest’s Botanical Garden in August

The Armenian Street Festival returns for a 9th edition between August 1 and 3, 2025, in the “Dimitrie Brândză” Botanical Garden in Bucharest. The festival brings into focus the living heritage of the Armenian community in Romania and the diaspora. According to the organizers, this year’s edition aims to strengthen the Bucharest–Chișinău–Yerevan cultural axis, articulated […]

M&A market in Romania registered transactions worth EUR 2.7 bln in first half of 2025

The Romanian mergers and acquisitions market registered a total of 122 announced transactions in the first half of 2025, with a value exceeding EUR 2.7 billion, marking a slight increase of 6% in volume and 4% in value compared to the same period last year, according to an analysis by George Ureche, partner at PwC Romania. […]