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Lego’s sales in Romania doubled over past three years

May 9, 2024

Lego Romania announced its sales rose by 16% y/y, thus doubling over the past three years to RON 236 million (EUR 47 million) in 2023.

The company posted RON 10.2 million (EUR 2 million) net profit in the year, three times the earnings posted in 2020.

Buyers’ interest in toys developing creativity was boosted by the Covid-19 crisis due to the confinement procedures,

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