LIFE IS HARD (LIH), a tech company listed on the Bucharest Stock Exchange’s AeRO market, has begun an efficiency drive following unsatisfactory financial results in 2025. The company aims to eliminate economically unsustainable structures from its current operating model and will focus its activities on IT&C - which generated revenues of over RON 8 million in 2025 - as well as on Insurance, where LIH holds a strong leadership position both in financial performance and in scaling potential.
LIH ’s Board of Directors approved, at its meeting on March 2, 2026, the reorganization plan for the Telecommunications division, which over the past two years has recorded a steady decline in performance, becoming a source of pressure with a negative impact on the company’s profitability.
“Up to 2023, telecommunications contributed significantly to LIH’s financial performance, but from 2024 this division began to lose traction, and last year it generated operating losses. In a market facing an accelerated structural decline, further investment in this direction is no longer justified. We will retain the resources that represent LIH’s essential expertise in the telecom industry - resources that can continue to support growth - and we will integrate them into our IT&C and digital infrastructure division, where profitability indicators remain solid,” says Cătălin Chiș, CEO LIH.
The first reorganization measures include eliminating the telecom territorial sales model and shifting toward lead generation and inside (telephone-based) sales for IT&C services. Accordingly, LIH will consolidate its regional operations and close certain locations, as well as eliminate a number of positions within its operational structure. The elimination of roles results exclusively from a genuine change to the organizational chart and is not related to employees’ individual performance.
In the context of auditing the financial statements as of December 31, 2025, the company will fully write down the carrying amount of goodwill related to the reorganized activity, in the amount of RON 10,648,333.92, in accordance with OMFP 1802/2014 provisions on events after the reporting date. This adjustment will have a negative impact on the result for the 2025 financial year, but it is a non-cash accounting measure with no impact on cash flows.
“We are taking on this negative impact in order to eliminate a division that has become economically unsustainable and, along with it, a significant pressure on operating costs. I thank all LIH investors who stand by us and understand that this recalibration means a stronger financial foundation for the coming financial years—one that is necessary to continue building in a healthy way”, says Cătălin Chiș.
The information provided by KomuniK
Romanian Iulia Neagu, a PhD in physics at Harvard, sold the artificial intelligence startup Quotient to the American, Romanian-founded data giant Databricks. The two companies aim to improve the way AI agents are used in production environments, are evaluated, and optimized. The startup was launched in 2023 to create systems capable of measuring and improving […]
Authorities in Bucharest have passed regulations to drastically limit the use of fireworks throughout the year. Companies that organize pyrotechnic shows will have to pay a fee of RON 500 (EUR 100) per minute and will need the approval of the City Hall. The new measures were approved by the Bucharest General Council and are […]
The Islamic government in Tehran warned Romania that providing bases to the US airforce amounts to participation in the attacks against it, according to a series of statements offered on Monday, March 16, by a spokesman of the Iranian Ministry of Foreign Affairs. The spokesman argued that Romania's support for the US “would incur international responsibility […]
Restaurant technology startup Choice has raised USD 7.1 million in new funding as it accelerates its expansion across Central and Eastern Europe (CEE), including Romania. The company entered the Romanian market in 2025 and has already attracted its first paying restaurants. The funding round was led by Portuguese venture capital fund Alea Capital, with participation […]
The Organization for Economic Cooperation and Development (OECD) released a report regarding Romania and its path to becoming a member on Monday, March 16, in an event attended by the organization's secretary general, Mathias Cormann, and prime minister Ilie Bolojan, among other officials. The report underscores the need to improve the long-term sustainability of Romania’s...
The Sand Marathon (Maratonul Nisipului), one of Europe’s most distinctive beach running competitions, will return to Constanța, on the shores of the Black Sea, on May 17, for its 11th edition. The event will take place on Zoom Beach and marks the beginning of a new decade for the competition under the theme Next Wave. […]
