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Market analysis: Aesthetics, functionality, and security – the new triad of Romanian homes

June 3, 2025

The home improvement products market in 2025 is undergoing notable maturation, increasingly shaping the profile of an educated, informed buyer who has concrete expectations regarding aesthetics, quality, sustainability, and functionality.

According to internal analyses by key players in the real estate market such as Fabrica de Profile, Pinum, and Ambito, beyond the classic elements in purchasing a home — location, neighborhood, price — the new triad of the modern home is based on...

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