Built for the emerging attention economy, MKA specializes in developing strategies, campaigns, and marketing products designed for the way consumer minds are evolving in today's hyper-stimulated world.
MKA is founded by Gabriel Patru, a media strategist with deep expertise in data science, media consultancy, and former President of IAB Romania, and Andrei...
In Romania’s rapidly evolving real estate landscape, One United Properties is doing more than building apartments - it’s crafting aspirational lifestyles and shaping the city. “People are not just looking for an apartment - they want to acquire a lifestyle,” says Beatrice Dumitrașcu, CEO of the Residential Division, whose strategic vision has helped shape one […]
Romanian prosecutors decided on Thursday, April 24, to extend the judicial control over Călin Georgescu for another 60 days, Digi24 reported. The former far-right presidential candidate appeared at the headquarters of the General Prosecutor’s Office in the case in which he is accused, among other things, of incitement to actions against the constitutional order. ...
Romanian environment minister Mircea Fechet stated on Thursday, April 24, that the Deposit-Return System, or SGR, has reached a sufficient level of maturity to consider introducing a fourth category of packaging, namely reusable packaging. According to the minister, who was present at the "SGR in Romania" conference that day, a draft Government Decision making the […]
Coffee brand Tchibo Romania relocated its headquarters to Business Garden Bucharest, Building A, 4th floor, occupying a space of 1,130 square meters. The rental transaction was facilitated by Fortim Trusted Advisors, a member of the BNP Paribas Real Estate alliance. “Tchibo, in the process of relocating its headquarters and consolidating its business with a new […]
In a world where customer attention is fragmented and advertising ROI is under constant scrutiny, Auchan Romania is setting a new standard for how brands connect with shoppers. “We’ve practically revolutionized the way we communicate and interact with consumers,” says Tiberiu Dănețiu, Director of Corporate Affairs & Retail Media at Auchan Romania, as he outlines […]
The hotel market in Bucharest is poised for significant growth, with over 1,000 new rooms expected to be added to the city’s accommodation capacity by 2027, according to a new report from real estate consulting company Cushman & Wakefield Echinox. This projected expansion comes on the back of a strong performance in 2024, as key […]
