NETOPIA Payments launches Click to Pay

NETOPIA Payments becomes the first online payment processor in the world to implement Click to Pay with Passkey FIDO (Fast Identity Online) – a modern online checkout solution built on EMV® global standards, designed to redefine the digital payment experience: faster, safer, and without manual card data entry.   The launch is supported by Mastercard, who is facilitating the rollout and promotion of the solution on the Romanian market. Click to Pay is part of a joint strategy aimed at accelerating digitalization in eCommerce and providing broader access to the most advanced global payment technologies in Romania.   Click to Pay completely eliminates the need for manually entering card numbers (PAN) or temporary authentication codes during the payment process, by using Passkey technology. Customers can simply select a saved card and authorize the transaction in just a few seconds, directly on the merchant’s checkout page, without redirects or interruptions.   By streamlining the checkout flow and removing friction points, Click to Pay contributes directly to higher conversion rates and a reduction in cart abandonment – one of the most common challenges in online commerce.   The solution has already been adopted by tens of thousands of merchants globally and is supported by all major card networks as part of the transition to a more standardized and secure online checkout experience.   A core innovation of this technology is Passkey – an advanced authentication method using biometrics (such as fingerprint or facial recognition) or a device’s PIN instead of passwords or OTPs (One-Time Passwords).   Passkeys are linked to the user’s device and store payment data locally in a secure environment. As a result, the payment process becomes both simpler and more secure, offering enhanced protection against fraud and data breaches.   “57% of online shoppers choose this option for the freedom to shop anytime and anywhere, according to Mastercard data. NETOPIA Payments’ integration of Click to Pay perfectly addresses these needs, offering a fast, secure, and password-free online payment experience. Customers can pay with a single click, while merchants benefit from higher conversion rates and a significantly optimized checkout process. Click to Pay marks a crucial step toward more efficient, secure, and competitive digital commerce,” said Gabriel Ghita, Vice President, Customer Solutions Center for South-East Europe, Mastercard.   „NETOPIA Payments is pioneering the integration of the latest payment solutions. Click to Pay empowers merchants to cash out faster with a significantly simplified check-out experience for customers. The checkout process can be completed up to 50% faster than manually entering card details”, declared Horia Grozea (main photo), Sales & Business Development Director, NETOPIA Payments.   What merchants gain: more conversions, fewer abandoned carts   Click to Pay brings tangible benefits to online businesses: increased conversion rates, reduced cart abandonment, and a smoother, more reliable payment experience that builds customer trust and supports long-term loyalty.   Available to all NETOPIA merchants by Black Friday   The Click to Pay solution will be made available to the entire NETOPIA Payments merchant portfolio by Black Friday, integrated directly into the checkout page and requiring no additional implementation steps.