Perla Harghitei, one of the most important natural mineral water bottling companies in Romania, recorded a turnover of 30,5 mil. Euro last year – a 20% increase compared to the previous year. The volume increase of sold units was 19%, according to the financial results that Perla Harghitei released on last Thursday. These results were generated by a stronger team in several key company areas, an improved operational process and functional commercial team focus on building relations with distribution partners. A brand new brand communication platform contributed also to an enhanced awareness and penetration of Perla Harghitei brand in consumers’ preferences. The company, which announced a multi-year investment plan of 40 million euros in 2023, estimates that the sustained pace of growth will continue in 2024. “We get encouraging signals from both our trading partners and consumers. As a strategic priority, in the medium and long term, we aim at strengthening our responsible corporate governance, by optimizing and digitizing our activities and investing in technology. The final outcome of our strategy is to have a responsible use of this precious resource – natural mineral water”, said Mihai Neagu, CEO of Perla Harghitei. Perla Harghitei, with its factory located in Sancraieni (Harghita county), is a market leader in the category of natural mineral water bottled in returnable bottles and has Perla Harghitei and Tiva Harghita brands in its portfolio. According to the company’s management, the returnable glass segment remains a strategic one, with Perla Harghitei planning to expand its distribution network nationwide and its operational investments as well. At the moment, this market segment is small, but we are determined to contribute to settling a new consumer behavior, which is more eco-friendly, while also bringing more value to our consumers and customers”, added Mihai Neagu. As part of Perla Harghitei’s investment plan in modernization and improving the way natural mineral waters are captured, bottled and delivered, the company is about to complete an investment of approx. 6 million Euro in its water management station – a wrap-up of the latest technology needed for a more sustainable future. The company’s results for the first two quarters of 2024 are positive compared to the same period last year, hence the commercial strategy introduced by the new management team in 2023 will continue in order to keep Perla Harghitei among the top trusted business partners.
President Nicușor Dan, in office for roughly three months, attended the Salzburg Industrialists' Summit, the most important reunion of the Austrian business community, urging them to invest in Romania. Specifically, the president emphasized the strategic opportunities in the defense, energy, infrastructure, and logistics sectors. “Romania is significantly expanding its defense industry. Our sector offers real […]
A scandal broke out on Friday, July 25, after it was made public that deputy prime minister Dragoș Anastasiu was a witness in an older corruption case involving one of his companies. The company, Eurolines, paid bribes for eight years to a financial inspector from Romania’s tax agency ANAF. Records from the Anti-Corruption Directorate show that between […]
A scandal broke out on Friday, July 25, after it was made public that deputy prime minister Dragoș Anastasiu was a witness in an older corruption case involving one of his companies. The company, Eurolines, paid bribes for eight years to a financial inspector from Romania’s tax agency ANAF. Records from the Anti-Corruption Directorate show that between […]
The Drapers' Bastion in Brașov, built between the years 1450–1455, will be restored with European funds. The urban landmark will become an interactive museum integrated into the tourist circuit. The rehabilitation of the Drapers' Tower will support not only tourism but also the construction sector, contributing to the economic and cultural revitalization of Brașov, according […]
The National Meteorological Administration (ANM) has issued a code-red warning for persistent and intense heat from July 26, 10:00 AM to July 27, 10:00 AM for the regions of Banat, Oltenia, most of Muntenia, and southern continental Dobrogea. Day temperatures are expected to reach between 39 and 43 degrees Celsius, while the temperature-humidity index is […]
The fifth edition of Jazz Bastion will bring three concerts to the Weavers' Bastion in Brașov, featuring musicians from Romania, Ireland, and Switzerland. This year's edition "highlights the cultural diversity of music, which always brings together artists and audiences alike, regardless of language, nationality or affinities," the organizers explained. The public can attend performances by […]
