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Personal budget for 2024 Black Friday up 20% y/y in Romania

November 6, 2024

The individual budget for the Black Friday shopping campaign this year increased by 20% y/y to nearly EUR 400 in Romania, according to a study conducted by the MKOR research agency. Overall, sales of over EUR 1.2 billion are planned.

The report also revealed that buyers are becoming more realistic about the discounts.

"The data shows us that [...] consumers are becoming more selective and skeptical of the discounts displayed. Although it remains one of the most anticipated trade...

The text of this article has been partially taken from the publication:
https://www.romania-insider.com/romanians-budget-black-friday-mkor-2024
Read in full - click here
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