The vast majority (85%) of general managers in Romania plan to increase investment in digital transformation in the next three years, according to the CEO Survey 2021 conducted by PwC Romania.Thus, the digital transformation climbs to the first place in the top of the domains for which the executives will allocate more funds.Asked about how they have changed their investment intentions as a result of the crisis caused by the pandemic, the general managers in Romania mentioned in order, after digital transformation (85%), the initiatives for cost efficiency (83%), the leadership style - leadership and talent development (79%), cyber security (76%)."Digital transformation has outclassed in 2021 operational efficiency, which has been a priority in recent years and which we would have expected to remain dominant, especially amid the health crisis, as it was in the financial crisis a decade ago. The trend towards digitalization is both an effect of the situation of the last year and a half, when technologies meant including business survival, as well as greater awareness, precisely because of this recent context, that the future belongs to digitalization," said Dinu Bumbacea, Country Managing Partner PwC Romania.The survey also shows that 41% of leaders in organizations have as a priority to increase productivity through automation and technology to ensure their competitiveness in the market. Smart technologies such as RPA, machine learning and chatbot offer companies new opportunities to improve the performance of operational processes and achieve significant savings."Most companies have been investing in technology lately, and we see that 85% say they want to invest more. Of these, more than half (53%) will invest in digitalization by at least 10% more than in previous years. However, in addition to investing, companies should be concerned with how they integrate technologies into the business model so that we can truly talk about digital transformation. Digital transformation is a strategic, digital-centric approach that means much more than improving services or products due to technology. Therefore, the vast majority of companies are just beginning this path to digitalization and need more investment. For example, globally, our studies show that only 5% of companies are now truly digital," explained Dinu Bumbacea.According to the research, in the new context, it is to be expected that the use of advanced data analysis will be more intense and the adoption of Artificial Intelligence (AI) in substantiating management decisions, including thosconomy advances 6.5pct in H1 2021e related to risk management, will be conducted on a large scale. Consequently, 62% of CEOs affirmed they would focus more on the digitalization of the risk management function.At the same time, the interest of general managers in Romania for digital transformation is similar to that expressed by global and regional leaders, who also plan to increase over 10 percent of investments in digital transformation.PwC is a network of companies present in 155 countries with more than 284,000 professionals offering quality services in audit, tax and business consultancy services.
Romanian deep-tech startup .lumen, the developer of what it says are the world’s first AI-powered glasses for the blind, has secured a new investment from EIT Urban Mobility, the European innovation community focused on advancing sustainable and inclusive urban mobility solutions. The value of the new funding round was not disclosed. The investment aligns with […]
The health spending per capita in Romania was the lowest in the EU, with spending less than half the EU average in 2023, the recently released report, State of Health in the EU - Romania Country Health Profile 2025, shows. At the same time, life expectancy in Romania is 5.1 years below the EU average, […]
Romania’s annual inflation rate stood at roughly 9.8% in November 2025, similar to October, according to data published by the National Institute of Statistics (INS). Food prices increased by 7.6% last month, while services rose roughly 11% and non-food goods climbed 10.7%. The consumer price index rose by 0.42% in November compared with October, while […]
Three French soldiers deployed in Romania as part of NATO’s Multinational Battle Group at Cincu intervened to save a truck driver following a serious traffic accident on the A3 Bucharest–Ploiești motorway, the Romanian Ministry of Defense said. The incident occurred earlier this week as the soldiers were traveling toward Ploiești and witnessed the truck crash...
Eight contemporary art galleries will present the works of the artists they represent at the third edition of the Smallest Art Fair in Town, an event dedicated to works on paper. This edition showcases works “investigating the state of wandering, disorientation, and rediscovery in the face of uncertainty.” Under the title In Dark Woods, A […]
Parents everywhere are asking an important question: What skills will truly prepare a child for a world defined by rapid change, global uncertainty, and the rise of artificial intelligence? For decades, schools focused entirely on academics. Today, research from neuroscience, performance psychology, and leading universities shows a different reality: The students who thrive long-term are […]
